"Family Life" Celebrations &Nbsp; Taobao Industry Chain "Derived" Various Models.

In May 9, 2010, Taobao, the largest online retail business in Asia, held a large outdoor party in Hangzhou, the birthplace of Taobao.

Chinese business reporter at the scene saw that in the form of organization, Taobao family life is a tasty and fun open-air PARTY.

In fact, the reporter saw at the scene that 7 years of development of Taobao's new gadgets came out at home.

"Spike" has become the most ing sales tool.

Live spike activity is often the most conducive to the atmosphere of the plate.

In fact, while Taobao is driving the consumption of the Internet, some hot words and new consumption concepts that are often created have stimulated the online shopping craze of consumers.

The cyber robbing operation is rich in technology and intelligence, which is the birth of "spike".

In the week before the national day of 2009, the official 1 yuan spike activity organized by Taobao mall, Lenovo and PHILPS, attracted 1 billion 800 million people to participate in 6 days.

At the end of 2009, the 1 yuan spike killed Vanke house, which caused a great stir on the "rivers and lakes".

From the perspective of consumer psychology, spike kill is far beyond the scope of shopping itself.

The secrets of the forum are endless.

"Attention to more than 100 thousand, products below 50 yuan, competition will be very fierce, should be properly avoided" "do not believe that their watches should use the atomic timing of the windows system to decapitation accurately". "Crazy keyboard F5 is more effective than the mouse". Some netizens commented directly that the "spike" pursuit is the delight of the first rank of the WAN Jun, which itself has a strong game entertainment.

For enterprises, "spike" is not only a means of promotion, but also an advertising mode.

The increase of traffic volume and related consumption make businessmen gain huge profits with very little investment.

"Offline purchase" to create an online shopping cart for the elderly

Purchasing is another hot word.

Overseas purchasing is no longer difficult.

By the end of 2009, Taobao had extended its tentacles to the next line and launched the "offline buying shop".

By authorization of non-staple food stores, supermarkets, chain stores, campus shops, etc., it has become the official designated purchasing shop of Taobao. Consumers who do not or are not convenient to access the Internet also provide services such as online shopping, recharge and payment.

If spike makes online shopping more crazy, then the tension of Taobao online buying can make people feel more real.

The authorized community store will get the signboard of "Taobao community purchasing point". Consumers only need to pay a small amount of agency fees. They can enjoy Taobao online purchasing, group buying, overseas purchasing, mobile phone card recharge, credit card repayment, payment of water and electricity coal, booking air tickets, collecting and sending Express Services and so on.

Those old people who could not use computers did online shopping at the community purchasing shop.

"Ma Dou" and other online professional strings.

It's not just shopping.

Taobao's derivative word production also created some crazy derivative careers.

Naughty girl, "sill", shared her life record in Taobao gangs. "Recently, I started working as a full-time model. I don't have brokers. I only have myself. I love photographing, just like life."

After such an introduction, she pasted up her recent work schedule. In March 27th, Goulet took over the watch while she was in March 28th.

Sier is a model career in Taobao, which is now popular on Taobao. Model is actually the most suitable shop endorsement for the major online brands and other media.

Of course, for individuals, Taobao "Ma Dou" is also a good place for the love show girl.

Of course, with the increasing number of online stores and the rapid development of the apparel industry networking, the demand for "Ma bean" is getting bigger and bigger.

"We also found that Ma Dou was pformed from a part-time worker to a full-time job at the beginning, and the division of labor has already been refined, such as hand models, leg moulds, chest models, shoe models, package models, etc., and even various kinds of beans, such as children, pregnant women and the elderly."

Taobao network official said.

The popularity of Ma beans has made the exhibition of Ma bean more likely to cause the imitation of the network crowd, and the products that they endorse are easy to get the favor of consumers.

What is more interesting is that Ma Dou has attracted the interest of dozens of professional modeling brokers. Many brokerage firms hope to sign some potential beans and repackage them.

Besides the jute beans, there are also new industries such as Internet headhunters, network haggers, racquet leaders and so on. The industry has opened up a new world for large numbers of job seekers and job seekers on Taobao.

"New brand" fashion favorite

While everyone is advocating the ZARA and H&M mode, MR.ZERO's entrepreneurial team is trying hard to create ZARA on the Internet.

Zheng Liqiang, founder of MR.ZERO, said that at the beginning of their business, they formed a fashion consultant group of 4 people who had long been shuttling through Japan, Korea and Hongkong for reference to the design elements of various fashion brands.

Zheng Liqiang himself is dedicated to doing market research and studying consumer psychology.

After several brainstorming, the new design is shaped and handed over to different OEM manufacturers.

From design style, factory production to sale on the shelves, it only takes 10 days.

Therefore, MR.ZERO will launch a large number of new products in the early and mid season, as well as other brands. By the end of the season, MR.ZERO can still continue to launch a few new items in a short time to satisfy customers' expectations.

Of course, Taobao's shortcut just caters for the positioning of MR.ZERO fashion trend men's clothing and can maximize its heat.

No line shop, only through the network channel sales, MR.ZERO can become Taobao mall after UNIQLO sales after the second largest clothing.

MR.ZERO registered on Taobao mall in February 2009, officially sold in March.

In 5 and June, more than 200 styles of men's wear were launched, with daily sales of around 50 thousand, and monthly sales of about 1 million 500 thousand.

And the operating cost of the company is 10 to 200 thousand per month. For a company with only more than 30 people, the profit is considerable.

Like MR.ZERO, Amoy brands include "Mei Yi Jia", "JUSTYLE", "Mai Bao Bao" and so on. They constitute a new commodity group relying on Taobao's e-commerce, and create a network "Amoy brand", becoming an important participant in the e-commerce business circle.

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