Beijing Garment Manufacturers Have Not Abandoned Plans Due To Russian Market Variables.

Despite the variables in the Russian market, Beijing's clothing makers did not plan to give up. Mr. Shaw, who has worked with the Russian market for more than 10 years, now has a very busy schedule every day. The main shoe business, with its own brand "Pax", arranges people to update product information on ya Po 365 website every day. At the same time, he has to take time to attend regular lectures, as well as the activities of Beijing Tianya customer club.

Since joining the Tianya customer club, Mr. Shaw has begun to focus on overseas research projects to increase understanding of the Russian market and to understand Russian market demand and trends through research and observation.

"We often wonder if a big Russian really has Moscow's only meat and cake. If Moscow's market is really closed, what is the next choice? " At present, Mr. Xiao often asks himself like this.

　　 The crisis caused by the closing of an ant

These worries and puzzles came from the closure of the Cheel Guizo Wo market (commonly known as "an ant") and a series of chain reactions triggered by it. "An ant" in Eastern Moscow, formed in the early 90s of last century, as Russia's largest wholesale market, responsible for the Kazan, UFA and other peripheral cities wholesale mission of glory.

The more than 10 year's dream of gold rush in Russia seems to be a gamble of luck. Many people who are doing business in Russia hope that they will always be lucky when they turn the Russian roulette. However, the Russian government's series of measures to crack down on "grey customs clearance" have alerted them and almost rewritten their "Russian business model". In the past six months, Mr. Shaw has changed from the initial confusion and doubts to the drastic response. On the one hand, he began to explore new trade markets, new logistics channels, and new ways to clear customs. On the other hand, he also continued to communicate with his counterparts around the world and Russian customers to study countermeasures.

Obviously, the closing of an ant did not attack Mr. Xiao's initiative. He came up with some ways to make his product set foot on Russia again. Mr. Shaw's shoes, because of seasonal clarity, the most important thing is that they can control their time freely and send goods to the Russian market in time.

As a result, he has only taken the big bill from the beginning to the present, and he has begun to change his mind with the constant changes of the market. "Now, what we must do every day is to go to ya Po 365 website and communicate with new and old customers online. In the past, the old customers who took the goods had already placed orders directly on the website. Some new customers, they will try to get some of our products. " The convenience of e-commerce has brought some business opportunities to Mr. Xiao, but it is not easy to really find new business opportunities in the Russian market.

"Now, we can not walk into a blind alley just waiting for guests to place orders at home. We must get out of the market and understand the needs of retailers and store outlets, which can get customers from the wholesale market, so as to reduce dependence on the market." Mr. Xiao told the author.

In recent days, the Tianya customer club, which Mr. Xiao joined, has just held second meetings, and Liu Yu Qi, deputy general manager of Tianya mansion, introduced to more than 40 members in detail the survey results of Russia's two market, and launched the next detailed inspection tour, which gave Mr. Xiao great interest. Before the meeting, Liu Yuqi and his party 5 people conducted a preliminary inspection of the two tier Russian market. The results are inspiring, and everyone seems to feel the new business opportunities. Thus, for the Russian market, Mr. Shaw has come to the "mysterious" second line market to see the idea. With the help of Tianya's "convenience", he hopes to have a better understanding of the whole Russian market.

　 Vietnam leads the second tier market in Russia

"If you are a businessman who often flies between China and Russia, you will see how important it is for us to carry out the Russian market inspection tour of the management of Tianya building." Mr. Xiao said.

Looking at the whole Russian market, the urban population is the majority. The return of Liu Yuqi's trip focused on 6 cities with a population of over one million. And this trip has been very rewarding. According to Liu Yuqi and others, their visits were divided into 6 stations, and there were "unexpected" business opportunities at each station.

The first stop is Moscow. Liu Yuqi and his colleagues found that the "flower and bird market" has gradually replaced "an ant". And the market of "Liu Bai Ni no", whether it is market size or business density, and passenger traffic are slightly higher than the "flower and bird market".

The second stop is Kazan. A wholesale market managed by Vietnamese people at Kazan railway station has attracted the attention of Liu Yuqi and his party. The market covers an area of 30 thousand square meters, and the cost of each shop is around 12000 rubles. It is mainly wholesale and most of the merchants are Russians. At present, 70% of the goods in the market come from China, Vietnam and Turkey. The goods are mainly wholesale to the surrounding cities such as UFA and other 800 km within the second tier. There are 2 Russian dominated retail markets.

The third stop is UFA, which focuses on the "Gemma market", which is also close to the railway station, mainly operated by Vietnamese and local people. But its products have been dominated by Ya Po Road products. After the closing of an ant, many merchants lost their purchasing channels and began to buy goods everywhere, but mostly for inventory or over season goods.

The fourth stop is Chelyabinsk. The important market in the region is Eurasian market, which is managed by the Russians in a unified way. The market management standard adopts the structure of floor glass to form a sales area of different areas. Most of the goods in underground shopping mall come from Ya Bao Road, but the situation of brand confusion is more serious, the styles are identical or slightly different. In Chelyabinsk, they were surprised to see snowimage's store.

The fifth stop is Yekaterinburg, the Yekaterinburg overseas Chinese Chamber of Commerce in Ural, Russia, which provides more help to merchants who first come to Ye card business. Domestic famous brands such as GIORDANO, BOSSINI and so on, have also launched stores to Russia's two tier market.

The terminus is Novosibirsk, and Liu Yuqi and his delegation have visited the famous market of the market. The market now has 1200 stalls, most of which are mainly from Moscow. On the commercial street in Novosibirsk, Liu Yuqi and his party discovered the Basic store, and the shop decoration was exquisite.

What is unexpected is that at present, no matter Russia is the first tier city in Moscow or the focus of the survey, the two tier cities do not lack large wholesale markets, retail markets, flagship stores, chain stores, and large shopping centers. From wholesale to retail, from manufacturers to terminals, there are potential for development in all links and fields.

"We found that more than one person in charge of the market said he hoped to achieve docking between merchants through the docking of the two markets. Most of the goods sold by some local businessmen in Russia are not the latest season products. Quite a few of them are in stock or over season products. This is caused by the closing of an ant. On the other hand, they consider the cost problem and do not purchase goods directly from factories. In the course of our investigation, many Russian businessmen asked for brochures, and indicated that they had the opportunity to consider taking the goods directly to the Po Po Road.

Moreover, the infiltration of Vietnamese across the Russian two tier market is far better than ours. This shows that our brand's penetration in the second tier cities is far from enough. Liu Yuqi told the author.

　　 Russia should take the road of brand building.

According to the relevant investigation, at present, 10%-15% Russians have the ability to buy famous brand high-end products. With the continuous improvement of the overall income level of Russian residents, the number of middle and high-income residents has increased in recent years, the number of low-income residents has decreased, the corresponding consumption market structure is changing, and the consumption market of medium and high grade products has developed rapidly. Whether it is a snowimage store in Chelyabinsk or a Basic store in Novosibirsk commercial street, it has made Mr. Xiao see the importance of brand differentiation for the future development of enterprises.

"The information brought back by the second meeting of the club allows us to believe that our products do not have no advantages, and Chinese goods have strong competitiveness no matter from the functionality, comfort or price of garments. We constantly explore the most profound things about customer psychology, what kind of things they need, what styles they are in, and incorporate their national styles into their designs. Mr. Shaw believes that the initiative to attack the Russian second-line market must have its own unique things in order to produce the value of existence.

Mr. Shaw also has a higher goal. He hopes to maintain his brand "paooti" at the same time, continue to improve product quality, strict product design, processing, packaging, transportation, sales and other aspects of quality control, to win the trust of the vast number of Russian consumers with excellent quality.

Shortly after Liu Yuqi's first visit to the Russian market, Mr. Shaw will also embark on a business trip to Russia to create a new business after the closure of an ant. This time, he plans to slow down and understand and analyze Russia's two tier market.

Through the docking between markets, we can cooperate with Russian local enterprises and reduce operational risks. Fully integrate and utilize all kinds of Russian local resources, fully tap the potential of Russian partners and distributors, and the resources of Russian distributors and collaborators in terms of connections, capital and goodwill, so as to reduce the operational risks of enterprises in the Russian market.