Hangzhou'S 80'S Parents Wear Adult Clothes To Their Children.

Girl clothing Take the leopard girl route.

In the past, if a child dressed like an adult, he would be criticized for being innocent. However, this concept is now being changed in some big shopping malls in Hangzhou, which have been newly introduced in the past two years. Children's wear The brand is almost entirely an adult route.

The six year old girl's skirt matches with a pearl handbag.

       Children's wear In several shopping malls in Hangzhou, they occupy a large area. Children's wear The brand is gradually being divided into two main schools, one of which insists on the traditional style of cartoon, while the other one is more and more like a diminished adult suit. A Hongkong. Children's wear The brand just entered Hangzhou shopping mall last year, playing the children's princess skirt. The little skirt is full of sequins and lace, with a sling and tight money. There are also special handbags to match skirts, and chains on handbags are full of pearls. The other one Children's wear The brand takes a hot and hot "leopard girl" route. T-shirts and trousers have leopard patterns, and the skin of snake skin is matched. Another new brand of children's wear, the color of boy's money, is the gray tone that only used for adult wear. There are shirts and a small suit, and even a collar jacket.

Not only the style and color, but also the basic cutting process has become adults. A head of the children's clothing mall of the Hangzhou Tower said that a girl's trousers with a brand were selling very well. The style of children's clothing is very loose, but its trousers are specially tailored. The fabric is filled with spandex elastic elements. It can show the little girl's slender legs and is very popular with the little girl.

Some luxury brands also have children's clothing. Burberry, Armani, D&G, Dior and others all launched children's money at Hangzhou Tower. A person in charge said that a set of summer clothing for Burberry children's clothing should be 5000 yuan, while a winter suit should be more than ten thousand yuan. Short coat, windbreaker, flying jacket, cardigan, each style is a replica of adult style. D&G's children's clothing also has a classic leopard print series, one hand carrying bag 6000 yuan. Even a thin adult customer went to Burberry children's cabinet to buy a big boy. clothing It is not only cheaper than adults, but also has a special style.

Yintai department store Attract investment A responsible person in the Department found that the traditional cute children's clothing style is not affected by adult style. In recent two years, the newly introduced brand of children's clothing in the shopping mall is almost entirely an adult route. Some cartoon style brands are also gradually adding to the elements of adult wear. Cartoon style Kingkow (Xiao Xiao cattle) has fewer T-shirts and a Polo collar this year. "Boys wear like a little gentleman."

The market and customers have changed.

IKEA, a 8 year old girl, held the post of flower girl at her aunt's wedding last week. She attached great importance to her public appearance. Not only did she pick up a small dress at the mall accompanied by her mother, but also took the initiative to make up a heavy make-up with the makeup girl, and went to the hairdresser's shop to make a hairstyle. Throughout the wedding, she was very serious, even without hair. My aunt jokes that she is prettier than she is! IKEA's classmates also have similar gowns, worn during class performances or birthday parties. The head of a children's clothing brand said that the children's dress has the effect of word of mouth. clothes I will tell my parents to buy it. IKEA's mother said she did not want children to compete with classmates, but on formal occasions they would dress their children. Children could learn etiquette and learn the norms of the adult world.

True conceptual change happens to parents. Mladin, the children's wear brand, left the adult design route with design style when it was on sale in 2002. Du manager, who is in charge of marketing publicity, said that when the market began, there were not many customers who accepted this style. The traditional idea was that children's clothes should be simple patterns and cartoon designs. In order to win the market, the brand also makes some traditional cartoon styles. Later, people who accepted their style of design grew more and more.

Du manager felt that the customers after 70 and after 80 were more diversified in their clothes, and they liked design sense and dissimilarity. The same dressing concept also applies to their children. In the past, a children's wear style was replaced by a series of colors. The children's clothing produced by Mladin was much smaller. Traditional children's wear is rather monotonous, and the splicing and color elements commonly used in adult dress design can greatly enrich the style and have large design space. When designing, designers can directly refer to the type of adult magazines. Not only children's clothing, but also baby clothes are taking the design route. Hangzhou Tower children's wear mall has just introduced a Japanese baby boy. clothing Brand, visual impact is strong, completely subverting the previous pink, pink baby tone.

Adult style children's clothing refers to children's clothing market in Europe, America and Japan. Mladin's Du manager said, now, in these areas, the children in primary schools are already dressed very well. In the first tier cities in China, the acceptance of adult style children's clothing is relatively high, and the two or three line cities are mainly traditional children's clothing.

Although the acceptance of customers is improving, there are still some "bottom line" insurmountable. The head of the store said, for example, this summer, children's wear has been introduced into leopard series of skirts, T-shirts and trousers, and few people have bought them. Parents are still not able to accept the relationship between a few years old children and leopard print.

Foreign mothers protest that children's clothing is too sexy and mature.

In the European and American areas where children's clothing is becoming more adult, parents have expressed their strong dissatisfaction with the brand of too sexy and mature children's clothing. NewLook, the UK's high street retailer, has a series of 16 high heels with a minimum size of 1. In other words, 8 year old girls wear thick bottomed high-heeled shoes with a height of nearly 9 centimeters. Brand Next launched a 6 year old girl who can wear silver. leather shoes It's nearly 4 centimeters tall. Another brand Primark has launched a series of children's T-shirts with the word "FutureWAG (future soccer star wife"). These precocious children's clothing caused strong dissatisfaction with parents' website Mumsnet.

The founder of the website, Justine Roberts, appealed to retailers to remove children's high-heeled shoes from shelves. "No matter what they dress up for girls, the height of their heels is not conducive to the growth and development of their feet." One of Mumsnet's netizens criticized Primark's Future WAG T - shirt: I hope my daughter is more ambitious than being a football star.

Entertainment stars may help boost the maturity of children's clothing in Europe and the United States. Hollywood's big name actor Tom Curise and Katie Helms's daughter, only 4 years old, Suri is almost a child. fashion God, her parents like to wear a diminished adult for her. clothes 。 Suri often wears a small dress and high heels, carries a small handbag, and wears lipstick rouge on the entertainment page. However, fans and professionals have questioned this. Dr. Oliver, a medical expert in foot diseases in New York, said: "wearing high heels has many side effects on adults, such as tightening or shortening Achilles tendon, which is more harmful to children."