XTEP Join Hands With Taobao To Develop E-Commerce Distribution Channels

　　據(jù)港媒報(bào)道，運(yùn)動(dòng)用品企業(yè)特步國際（1368）上周宣布與阿里巴巴（1688）旗下淘寶網(wǎng)合作，開拓電子商務(wù)分銷渠道。此舉能為特步帶來多大的營業(yè)增長(zhǎng)尚且不得而知，但某程度上卻引證了內(nèi)地電子商務(wù)業(yè)的發(fā)展。

Last Saturday (15), Tencent (700) chairman Ma Huateng also attended a forum and predicted that the mainland e-commerce will usher in the take-off stage. No wonder Soros, the American billionaire, has taken the lead in taking the lead in buying Alibaba shares.

As a company accustomed to traditional sales channels, it still takes a lot of courage to enter the new e-business world.

Although XTEP officially announced cooperation with Taobao last week, in fact, the company's online store began trial business in December last year and created about 500 thousand yuan (RMB. The same month) in a short span of four months.

The ideal results strengthened the company's confidence. The management said that in the next three years, the group will focus on e-commerce and plan to develop some special network products.

It is expected that XTEP will achieve 200 million yuan sales volume on Taobao distribution platform next year, and sales will reach 1 billion yuan by 2012, accounting for 10% of the total sales volume of the group.

The confidence of management is closely related to the development of the mainland Internet market.

According to information from the Ministry of industry and information, the total number of Internet users in the mainland has reached 404 million, making it the largest Internet market in the world.

Statistics from Boston Consulting Group Inc also show that mainland netizens spend an average of 2.7 hours per day surpassing 2.3 hours in the US and five hours later, which is expected to increase to 3.1 hours a day.

Netizens "grow up" to benefit E-commerce

At present, the netizens in the mainland are mainly young people. Statistics show that the age of 80% Internet users is 30 years old or below, that is, after eighty and ninety.

This group of young netizens has made the development of online business in the mainland a major part of entertainment in the past, such as video and online games, etc., and also created the rapid growth of Tencent and other enterprises.

But as Internet users grow older, Internet habits will change.

When Ma Huateng did not attend a forum on future Internet development last week, he pointed out that every year, every netizen would be one year old, so e-commerce, search, Internet advertising and other businesses will take off stage.

It is widely expected that e-commerce will become the focus of the future development of the Internet world in the mainland.

The past data on e-commerce in the mainland also cite this view.

According to information released by Eri market consulting, 2009 China's online shopping market has reached 248 billion 350 million yuan, up 93.7% from 2008.

It is predicted that the mainland online shopping market will continue to grow in the next few years, and the scale of pactions in 2013 is expected to exceed 1 trillion yuan.

 　　   索羅斯看好阿里巴巴

The advantages of E - commerce are of course inseparable from the lower cost of the shop and the wider customer level.

So in addition to XTEP, statistics show that Taobao distribution platform has more than 10 thousand enterprises to enter, the number of distributors has reached 190 thousand, and the network distribution system has begun to take shape.

Although the outlook for the electronics industry in the mainland seems quite optimistic, the stock price of Alibaba has lagged behind the big market in the past year.

The share price has dropped from HK $22 in September last year to less than HK $14 in the first week.

But just as everyone was on the road, management revealed that Soros visited Alibaba last summer and bought the company's shares in the third quarter.

Soros's share price rose by 5% on Friday after news of Mr. Soros's stake.

Whether or not Soros is worth following, you can judge for yourself.

However, according to Xin Xin's thinking, Alibaba's current price earnings ratio of about 68 times seems to be a little expensive, or it can be considered to buy when it falls to a lower level.