2010, We Need To Create Eco Brand.

We have been saying that China is a big garment country, but it is not a powerful country.

The reason is that we are weak in our own brand building and cultural influence. How can we become the world leading role?

　　政策環(huán)境是土壤 

　　“這需要國(guó)家出臺(tái)一些相關(guān)的政策以及相關(guān)的一些鼓勵(lì)措施。使得自有品牌，不僅僅在國(guó)際的競(jìng)爭(zhēng)舞臺(tái)上，而且在國(guó)內(nèi)的競(jìng)爭(zhēng)舞臺(tái)上都有一席之地。”福建七匹狼股份公司董事長(zhǎng)周少雄表示，作為政府機(jī)構(gòu)應(yīng)該為中國(guó)服裝品牌營(yíng)造更為良好的生長(zhǎng)環(huán)境。 

Du Yuzhou, President of the China Textile Industry Association and the China clothing association, also said that "now the industrial restructuring and revitalization plan should increase public services, that is, we should give full play to the favorable role of the government's industrial policies and create a favorable environment for brand growth. In addition to the development of the political, economic, social, cultural and natural ecosystems, we should also standardize the market order, give full play to the basic role of market allocation of resources, and provide down-to-earth public services in such aspects as technological progress, cultural creativity, quality system, information technology, logistics network environment, training system, market development, domestic and foreign exchanges, energy saving and emission reduction, and public planning and construction of industrial parks."

In his opinion, a famous brand is like a big tree. If only a few big trees are pplanted in Gobi, even if they are desperately watering and fertilizing, they will not survive, but if they form a good ecological environment, they will survive.

The same is true of brand growth, which is inseparable from the ecological mechanism of industry and society.

In the view of Xia Hua, President of the Yiwen group, China's garment industry urgently needs to solve the business environment.

Xia Hua said, "the government's help for enterprises is actually to save the lives of the poor, and enterprises must have their own virtuous circle. We must have a good cash flow and capital platform to better develop, and the most important thing is the support of the business environment."

In the past, the strength and influence of local brands may not be enough, so business will not give a good location. But in recent years, the strength and influence of local brands are obvious to all. It is expected that businesses will have to change their ideas and take good positions and give some excellent business negotiation conditions to China's own brands.

She believes that this is a very important point for the government to promote the growth of local brands.

"If there is such an environment and conditions, we believe that the growth rate of the brand will be much smoother."

Obviously, a stable and favorable policy environment is the cornerstone and soil for the development of industries from big to strong.

Jiang Hengjie, executive vice president of the China Apparel Association, said, "in order to achieve the strategic goal of pition from a big garment country to a strong garment country in 2020, we hope to win the support of the government in several aspects for the development of the garment industry."

The establishment of "SME development fund" for the construction of public service platform, so that the majority of SMEs in information, technology, talent, capital and other aspects of substantive assistance.

We should provide specific guidance and project support for the innovation of clothing science and technology, establish industry research fund to encourage the technological innovation of industry and enterprises, support the scientific and technological innovation measures of industry, University and research, and promote the popularization and application of scientific and technological achievements in the industry.

Project support and preferential policies should be given to industrial pfer. Policies should be tilted in terms of land use, taxation, financing and employment. With the support of project funds, the industry should be guided to have a healthy, efficient and orderly pfer of planned, targeted and step by step, so as to avoid blind investment, re construction and vicious competition.

We should support enterprises and brands in implementing the going global strategy, promote the pnational movement of capital in China's garment industry, further improve the trade environment of import and export management, customs facilitation, import and export tax and foreign exchange management, strengthen the tracking and monitoring and information release of key export markets, support enterprises or associations to hold pnational exhibitions, conduct international exchanges, and provide legal help to enterprises in dealing with trade frictions.

We will provide funds to support international publicity in the industry, improve the international market's sense of identity and trust for Chinese clothing products and brands, and enhance the image value of Chinese clothing.

At the same time, the state should give financial support to international exchanges, international mediation and international organizations at the industry level.

At present, the views and requirements of the association are being recognized and accepted by the government step by step.

At the China clothing forum, He Yanli, deputy director of the Industrial Coordination Department of the national development and Reform Commission, said: "the NDRC will strengthen the support of independent innovation and technological pformation in the clothing brand building for enterprises with strong development strength, and make efforts to create a good environment."

At the same time, the NDRC will also increase support for enterprises in terms of production services, such as technology development, design innovation, design management, testing and testing logistics, and create a favorable environment for enterprise development. In the field of industrial pfer, enterprises directly financing, going abroad, launching international cooperation and overseas investment, they will actively create favorable conditions for enterprises.

　　協(xié)會(huì)是橋梁 

　　政策是基石，是土壤，而協(xié)會(huì)、商會(huì)是行業(yè)發(fā)展的橋梁。 

At the China clothing forum, Cheng Yongru, director of the European Union and American Student Association, said that "industry, business associations and intermediary organizations should play the role of bridges and strengthen services."

Jiang Hengjie said that in the face of the future, the China clothing association will lead and promote the pformation of China's garment industry to the mode of economic development, so as to make our garment industry stable, comprehensive, coordinated, healthy and sustainable to embark on a sound and fast development path.

According to him, in the future work, the China clothing association will continue to conduct in-depth research on key enterprises and industrial clusters to provide accurate industry information and data reference for the government and its relevant departments in formulating industrial policies.

Organize relevant experts, research personnel, and institutional organizations to carry out exchanges and discussions, and promote the R & D, innovation, application and popularization of science and technology in the entire garment industry.

We will continue to steadily enhance the comprehensive service level of China's international clothing and Accessories Fair (CHIC), and further develop the brand of world-class exhibitions, and play a greater role in promoting the pformation of China's garment industry from a large garment nation to a strong garment country.

To encourage the development of original clothing brands by ethnic groups, to provide relevant technical and information support for apparel brands in product development and production process, to help solve the difficulties of brands in labor, products, raw materials and energy supply, to help brand enterprises learn and apply advanced international production organization methods, to improve production efficiency, to communicate with brands' upstream and downstream industries and service providers, and to help improve the construction of independent innovation and growth apparel brand industry chain.

We should actively advocate the ability of original innovation, integrated innovation and introduce the ability of digestion, absorption and re creation, and advocate relying on scientific and technological progress and improving the quality of labor force, so as to achieve long-term, healthy and sustainable development of enterprises, industries and even the country.

We will continue to assist the southeast region in introducing the complete industrial chain, advanced production technology, efficient enterprise management, developed logistics and pportation, and excellent talent resources to the central and western regions and Northeast China, and jointly promote the gradient pfer of clothing and clothing industry with local clothing associations, local governments and enterprises.

Encourage qualified enterprises to develop their own brands, support the upgrading of brand products, promote the development of leading enterprises in industrial clusters, effectively integrate resources, set up public service platforms, enhance the ability of enterprises to resist risks, help enterprises to build virtual enterprises, build up a platform for cooperation with industrial clusters and advantages of production and processing enterprises, give full play to the advantages of industrial chains, reduce costs, and enhance the market competitiveness of enterprises and brands.

It is advocated that enterprises should extensively apply advanced technology to pform and upgrade traditional industries, advocate conservation, environmental protection, and civilized mode of production and consumption patterns, and strive to build a resource conserving and environment-friendly society.

We should strengthen industry self-discipline, standardize market order and enhance social responsibility consciousness.

It is actively recommended to promote the healthy development of China's garment industry financial system, and promote the convergence of industrial chain, business chain and cultural chain with the innovation of operation mode and the integration of channel resources as the core, so as to improve the innovation efficiency and core competitiveness of the industry and enterprises.

In order to further understand the development and planning of China's textile and garment industry, and let China's "power road" go even more smoothly, in mid March 2010, the leaders of the China Textile Industry Association and the president of the China clothing association Du Yuzhou led the team to the industrial cluster area for research.

This is the third time since 2008 that China Textile Industry Association has conducted large-scale research on industrial clusters.

This research activity is divided into 10 groups. It visited 64 industrial clusters of 12 textile and clothing provinces, and inspected many textile and garment enterprises covering cotton, linen, silk, wool, chemical fiber, clothing, home textiles, industrial and garment industries.

The results of this survey will play an important role in formulating the "great power program" of China's garment industry and the "12th Five-Year" development plan of the textile industry.

In fact, the government departments, industry associations and chambers of commerce are strengthening coordination and coordination to form a joint force to jointly promote the construction of independent clothing brands.

In September 2009, the Ministry of industry and information technology, the NDRC, the seven departments of the General Administration of industry and commerce, the General Administration of quality supervision, inspection and Quarantine jointly issued the opinions on accelerating the development of the independent brand of clothing.

The seven sector joined the China Federation of Commerce and the China Textiles Import and Export Chamber of Commerce to form a consultation mechanism to speed up the development of independent brands.

At the China Fashion Forum held this year, President Du Yuzhou also said, "representatives of government departments in the member organizations of China's independent brand building consultation system have come to the meeting, reflecting the government's determination and confidence in supporting its own brand."

In his view, in the next ten years, China will move forward from a large garment country to a powerful garment country. In the process, a number of world famous brands that will mark the economic strength of the country will emerge.

Jiang Hengjie, executive vice president of the China clothing association, also believes that "as long as we are good at planning and diligent in trying, the dream of China's clothing power will surely come true at an early date."