Clothing Industry: Paris Is Willing To Pay For Originality.

For 4 years, for an exhibition, it has gone to the watershed where it is brilliant or declining. It said goodbye to the green experience in the initial stage, and also experienced the trial of the industry.

The Fifth China Textile and clothing trade exhibition (Paris), which will be presented soon, will inevitably give people a lot of speculation. After all, the European economy is not stable at present, so the enterprises can not afford to weigh the symmetry between the cost and the return of the exhibition.

According to the experience of senior members of the exhibition industry, to understand the platform of the exhibition and listen to the experience of the previous exhibitors is a job that must be done by the enterprise.

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Value added of CTAF

It has to be admitted that it was held in conjunction with the world-famous textile exhibition Texworld in the same period, so that China's textile and clothing trade exhibition (Paris) (CTAF) stood on the shoulders of giants.

Texworld is known as the golden key to open up the European and American markets. Its scale of exhibition is large, professional and international reputation is high. It is second to none in the textile industry.

According to the statistics of the organizing committee, there are nearly 1000 exhibitors in the previous Texworld autumn exhibitions, which are distributed in more than 40 countries around the world. The professional audience is over 10000, mainly composed of manufacturers, traders, wholesalers, retailers, agents, designers, purchasers and department stores.

These spectators are not ordinary people. Most of them have decision-making power and visit Texworld regularly. They are the "high quality audience" in the view of the exhibition organization. They are very purposeful and targeted. They not only seek products with the best cost performance, but also prefer original and unique products.

According to the exhibition report provided by the organizing committee, these professional spectators are generally interested in the garments in the CTAF exhibition area.

It is obvious that these resources can be integrated together. Even if it is not for real orders, CTAF can be a good window only from the perspective of understanding the needs of European markets.

Of course, Texworld can also benefit from CTAF. The success of CTAF has extended its industrial chain, from fabric to garment integrity, making the audience's choices more colorful.

In addition, as Texworld's exhibition, CTAF and its fusion are embodied in every aspect.

For example, Texworld not only promotes CTAF at press conferences, but also on various publicity materials, and organizes spectators according to the characteristics of CTAF exhibitors.

After several years of rapid development, the exhibition industry is becoming more mature. If an exhibition wants to be attractive, besides its professionalism and trade, it should also be value-added.

Every year, dozens or even hundreds of Chinese textile and garment enterprises are crossing the ocean with exhibits to attend the exhibition in Paris. I am afraid that the impact of Texworld on CTAF is also related.

Give a persistent reason.

If CTAF platform is built, it is only the intention of the organizers, then the exhibitors' feelings can best test whether this willingness is wishful thinking.

From the organizers' survey of exhibitors in 2009, we can see that most of the enterprises who participated in CTAF last year have participated in the two or three consecutive sessions. They have highly praised the professionalism and trade of the exhibition.

Huang Xiaofeng, deputy general manager of Beijing Pan American Garments Co., Ltd., is no stranger to CTAF. He shares the reasons why many exhibitors are persistent. He feels that the exhibition has played an important role in opening up the European market.

On every CTAF, he can not only meet many old customers, but also make many new friends, which makes him feel very happy.

Maintaining customer relationship is one aspect, and it can also prepare for the next stage of trade cooperation.

Objectively speaking, last year, with the heavy financial crisis, European economy suffered from Waterloo. Many enterprises were not optimistic about the market. However, some exhibitors did not give up on CTAF, which insisted on their return.

Jiang Jinfu, chairman and general manager of Zhejiang Xinyang fashion Limited by Share Ltd, is a keen minded person. In 2008, a new European customer who met at CTAF exhibition later became a trading partner of Xinyang company.

In 2009, knowing that the European market was sluggish, he still went to Paris as promised. In his words, he explained that "the more difficult cases are, the closer communication we need with the people in the industry, so that we can find business opportunities in the predicament".

At the 4 day's exhibition, the merchants who visited the Xinyang company's booth and consulted the prices of products were endless. Later, when interviewed by reporters, Jiang Jin Fu laughed very much: "this year's harvest is not small."

Innovation or innovation?

The most profound experience of exhibitors returned from Paris is: "we must have a deep understanding of the European market, so that we can accurately meet the needs of customers."

Looking back at the past exhibitions, the new products that have been developed by many enterprises are concerned by European businessmen.

The export of red beans has been on the rise since last year. Wang Chunhua, a foreign trade division of Hong Kong import and export limited liability company, believes that this is inseparable from the company's great importance to the development of new fabrics and technological innovations.

Last year, they took part in some new men's and women's wear products specially designed for the European market, hoping to establish trade relations with more merchants.

In the end, their hope did not come to nothing, and merchants continuously expressed interest in the women's woolen coat displayed by the company.

It is precisely this need to seize the Europeans, Jiangsu Nantong Dong Bang Textile Co., Ltd. targeted hundreds of new fabrics last year, the first day of the exhibition gathered a lot of audience's attention.

With the same feelings, there are Dalian pan Rick Garments Co., Ltd. and Dalian Huicheng International Trade Co., Ltd.

In the world fashion center - Paris, there is another trend. Some Chinese clothing companies are not willing to take the appearance of OEM again, but to launch their own brands.

Ningbo Ming Lang Garment Co., Ltd. is a forerunner. Now the European market accounts for 30% of the total foreign trade volume, but at present, most of the export products are customer brands.

Sheng Wubin, general manager of Ming Lang, said that in the next few years, the company will develop to ODM, upgrade its technological content and jump out of the vicious circle of price competition.

It is natural for these smart Europeans to look at them.

The president of PASCAL MORABITO has been a frequent visitor to CTAF. He said: "Chinese clothing products have made rapid progress in quality and style, and I have further communication and communication with the exhibitors for the right products."

It is the common feeling of many exhibitors that European customers pursue quality, pay attention to style and give price. This provides a way of thinking for product development of foreign oriented enterprises.