China Apparel Association Adjusted &Nbsp; Two Or Three Line City Market Has Become A Bright Spot For Growth.

In the survey of China's clothing industry, China Apparel Association found that under the situation that the market of the first tier cities was almost saturated, the two or three line city market and some county town markets have become the market growth point of the garment industry.

China Apparel Association official said, unlike the previous years, the clothing brand "gathers" the phenomenon of domestic first tier cities, at present, the major brands have been pferred to the two or three line cities and even townships, and increase the construction of self built shops.

On the one hand, they seize the market opportunities and push their products to the next level market; on the other hand, they can also buy commercial real estate with better investment location at a lower price.

"With the growth of consumption demand, it is followed by a profound change in consumption patterns.

In this round of rising demand for villages and towns, big brands and regional brands have become the protagonists.

The person in charge said.

Analysts in the industry believe that the market of the two or three tier cities in China is maturing and the value of the city is constantly improving, especially in a large number of Yangtze River Delta and Pearl River Delta cities represented by Ningbo, Wenzhou and Zhuhai.

In addition, the income per capita of some two or three line cities is faster than that of the first tier cities, and people's consumption desire is stronger.

At the same time, under the policy of expanding domestic demand, the market potential of rural and small towns has been fully mobilized, and the brand of clothing has ushered in new development space.

It is worth noting that in the process of promoting the clothing brand to the two or three tier cities, enterprises should grasp the consumption needs of different cities in order to better implement the brand development strategy.

The McKinsey consultancy survey found that the biggest difference in consumer preferences is not the urban maturity gap, nor the income gap, but the regional disparity.

It is based on this difference that the company divides the future Chinese market into different urban groups.

"No matter what kind of product design and brand marketing it is, if you can analyze the market difference well, you can have a definite goal in your work," said Yu Jin, a global director of McKinsey consulting company.