How Should Tea Shops Be Located?

Site selection is a crucial step in the process of opening a shop. In many industries, the choice of store locations can account for more than 50% of the success or failure of the business. Different industries require different store locations, but the principles are the same: find the place where the target customers are concentrated. Whether the street, community or business center, if the industry target groups that they engage in can be frequented frequently, it is worth choosing.

Site selection is a long-term investment, compared with other factors, it has a long-term and fixed nature. When the external environment changes, other business factors can be adjusted accordingly to adapt to the changes of the external environment, and once the location is determined, it is difficult to change, and a good choice can benefit for a long time.

Site selection is an important factor affecting the operation. The ancients attached great importance to "time", "geography", "people and". For the store, having the advantage of "geographical advantage" can attract customers. Practice has proved that, because the location of the store is different, although the quality of goods and services are basically the same, it may also lead to a gap in economic efficiency.

Site selection is an important basis for formulating business objectives and business strategies. When formulating business objectives and business strategies, commercial enterprises need to consider many factors, including research on them, so as to provide basis for enterprises to formulate business objectives, and on this basis, determine sales promotion strategies according to customer composition and demand characteristics.

Reasonable location: the most important thing in business management is "ground air" and "popularity". This is not superstition. The main reason is that there is no commercial atmosphere in this place. This kind of business atmosphere is not suitable for the commodities we run.

Factors that should be considered in site selection

1, regional economy

2, regional planning

3, cultural environment

4, consumer fashion

5, visibility and image characteristics.

As a special commodity, tea can not only reflect its cultural and artistic value besides its drinking and health functions, it can make people clear, elegant and natural. The choice of tea shops should be based on the characteristics of tea.

1, bustling business center: these areas have strong commercial atmosphere, large volume of traffic, complex shopping levels, high frequency of purchase, and most consumers have the characteristics of seeking quality, seeking good and seeking beauty. However, the cost of housing prices or rents is relatively high and competition is particularly fierce. So before entering, we must carefully consider whether we have the manpower, financial resources and material resources. If we have the conditions to enter the "commercial center", of course, what is the right way to seize the commanding heights? However, the strength is not enough. We must not act rashly. These places require tea grade to be high. We should pay attention to the rich varieties of famous brands and tea, and the tea and tea books related to tea, such as purple sand, porcelain and glass tea sets.

2, the vicinity of hotels and restaurants: hotels and restaurants are places where business travelers live. Most of them do not have tea and are always ready to buy. In order to visit their friends and relatives, they take a little tea and look elegant and elegant. Restaurants also use tea and "guests to make tea" is a traditional Chinese etiquette. It is quite worthwhile to open a tea shop beside a hotel group. The rent should not be too high. At the same time, it can also rent the business hall of hotels and restaurants, improve the style and combine with the tea art.

3, traffic arteries: these areas have a large population flow, mainly to attract customers, so these places focus on the external attraction of tea shops, the varieties should be novel, and the prices should be preferential.

4, residential area: tea is the necessities of residents' consumption, the general risk of choosing residential areas is small, but at the same time, different types of tea shops have different management styles.

5, old liberated areas: these residential areas are characterized by simple Chinese characteristics, industrious and simple virtues, tea can not be too high grade, low to medium and low grade, low profits, salesmen should be flexible, pay attention to popularity, tea quality must be stable and credibility is good.

6, New District: consumption of such residents is ahead of schedule, and material wealth and spiritual civilization are relatively higher. It requires operators to have slightly higher varieties of tea varieties, rich varieties, new varieties to catch up with, and keep up with the new trend of tea varieties.

7, high-grade property District: this group of people is the first to become rich in reform and opening up. They live in a high standard and fast tempo. In this area, they should open a tea shop with a high grade and a higher price. The quality of the salesperson should be higher, the packaging should be exquisite, the packaging speed should be fast, and some high-grade gifts and high-grade tea sets can be added at the same time, and the business hours will be longer.

8, industrial residential areas: some cities now form an industrial area, such as retired veteran cadres, teachers' districts and star districts. Tea operators should adopt different management styles according to the characteristics of different groups of people.

9, the market: these places have a large volume of traffic, but most consumers are shopping masters, requiring tea prices to be affordable, and can often take preferential ways to promote sales.

10, near the school: mainly the knowledge-based molecules as the main customers, the facade should not be too luxurious, the varieties should be more, the price must be low, and the salesperson's tea knowledge should be rich. (author Xiao Hong, director of network operation of Ping Yue tea industry (Fujian) Co., Ltd., initiator of Tanyang Gongfu black tea brand network construction.