We Are Doing Something To Change The Market For Women'S Shoes.

A group of Chengdu shoe companies who have long been busy with "European orders" and "Russian orders" have begun to "emerge" collectively.

Last week, this newspaper exclusively reported "Moore trader, the first women shoes theme shopping malls to appear in the city of mule", opened the "department store to join hands with Chengdu women's shoes to open stores" industry news.

Since the beginning of the week, preparations for the investment promotion of "Chengdu women's shoes themed shopping malls" are strained.

Reporters at Moore Parkson New Times Square shop to see, the Ministry of investment telephone almost always ring, from Chengdu hundreds of women's shoes manufacturers, these days "group" to the shop to investigate and negotiate.

"A lot of Chengdu brands recognize that entering a hypermarket is a rare opportunity for a high starting point and high impact."

Moore Parkson official told reporters that compared with the past only focusing on processing profits, the brand of Chengdu now has more and more attention to brand influence.

What are the shoe bosses thinking?

What do they value most in Chengdu shopping malls?

This theme store, which is concentrated in every town in Chengdu, will bring something to the life of ordinary people.

In recent days, our reporter interviewed six well-known leather manufacturers in Chengdu, hoping to find answers to the above questions.

Pie school

People in Chengdu will soon be able to experience more honorable "private" services.

Chengdu branch of the shoe industry Co., Ltd. self store manager Tang Huiju

As a famous brand of "made in Chengdu" women's shoes, the pie is mainly sold as "domestic sales", and has sales in cities such as Beijing, Wuhan and Shenyang.

In recent years, we are also committed to exploring the local market in Sichuan.

Now the pie sends about 1000000 pairs of shoes only in the main wholesale market in Chengdu every year, with an output value of about 13000000 yuan.

Our brand is located in the middle end consumer group, and has always been appraise in the old customers.

A single pair of shoes sent to the market will be listed at around 200 yuan. This quality and price positioning are in good agreement with Moore Parkson's "Chengdu women's shoes themed shopping malls".

For local consumers, the emergence of the "Chengdu made" women's shoe mall will enable them to enjoy faster and higher quality services at home.

For example, the faction can provide customized services ranging from 33~43 yards to private, which is rarely seen in the women's shoes Market in the past.

After examining Moore Parkson New Times Square shop, I feel the key to this new format is how long there is a fostering period for popularity.

However, after all, this is the first time that women's shoes in Chengdu have been concentrated with professional department store management team. I have confidence in this team.

Moreover, stationing in such a famous shopping mall is absolutely beneficial to the improvement of the overall quality and brand value of women's shoes made in Chengdu.

Teniload

Entering the shopping mall promotes our brand value rapidly.

Chengdu Dan Lu shoe industry Co., Ltd., Yan Jianqing, operation Department

Chengdu Dan Lu shoe industry is one of the "ten largest footwear industries in Sichuan" brand. Its two brands, "Dan Lu" and "OBU step", are actually familiar to many Chengdu people.

Last year, we began selling in Moore Baisheng, Beijing Hualian and Maui department stores in Chengdu, and the market reaction was very good.

In the famous brand gathered market, we made women's shoes in Chengdu.

"Dan Lu" is actually a microcosm of the overall level of the footwear industry in Chengdu.

We now have two branches, all imported from abroad.

One factory specializes in brand shoes, and the two branch takes orders from Russia and other countries.

From brand to texture to style and design sampling are international fashion trends.

From the manufacturer's point of view, the direct difference between entering the mall and not entering the mall lies in the quality, the price and the influence.

For example, the location of Dan Lu has been high-end, single shoes 400~800 yuan, long winter boots 2000 yuan.

Placed in the first class hardware stores, through the most intuitive comparison of customers, its sales have gone up, and visibility has also been hit.

This makes us very happy.

Now, some women's shoes made in Chengdu are also being opened.

After entering the mall, I think this "two leg walk" marketing mode is very good.

The total sales volume of single mall is not large, but it is high in popularity index and fast in brand recognition.

And the accumulation of reputation and brand recognition in the mall will make the development of Direct stores more smoothly.

Neo

Chengdu shoemaking enterprises should develop into a group.

Huang He, manager of development department, Chengdu, Ltd.

Nakani was the first to make the list, and later felt that exporting was a good thing.

Like many shoe companies in Chengdu, the company's current situation is far from brand promotion.

After the financial crisis, we, like a lot of Chengdu shoe companies, began to realize that doing a good job in the local market in Chengdu is more conducive to the future development of the brand.

This year Moore Baisheng will open the first "Chengdu made" theme women's shoe shopping mall, which is an opportunity for the development of Chengdu shoe enterprises.

Moore Parkson's mid end positioning, mature department store management and promotion experience, which is very important for shoe companies lacking brand operation.

We have confidence in Moore Parkson New Times Square shop, and hope that Moore Parkson will develop this good mode to other stores, making Chengdu women shoes brand known.

In addition to the support of the government and shopping malls, Chengdu shoe enterprises should also learn from Wenzhou enterprises.

Chengdu women's shoes should be bigger and stronger. It's not a brand that can be done well. As a group, women's shoes made in Chengdu will definitely start.

bemei

Take the initiative in your own hands.

Li Yong, sales manager of Chengdu Mei Mei shoe industry

There are factories in Guangzhou and Chengdu than the Mei shoe industry. Now it has been sold to women's shoes Market in all provinces and cities nationwide.

However, it was the first time to enter the Chengdu department store as a manufacturer.

I think this time, by Moore Parkson, "women's shoes mall" has created a new pattern of win-win for women shoes manufacturers, consumers and stores in Chengdu.

Mole New Times Square store has gathered the "Chengdu made" women's shoes which are sold all over the world. Customers can enjoy the advantage of "getting water on the first floor and getting the first month".

The most important thing is for the brand, many women's shoes in the past have taken orders as processors, and have not played their brands for many years. The initiative is actually in the hands of others, and it is easy to have operational risks when they encounter market changes.

With their own counters and popularity, the invisible brand value began to take shape, and the initiative came back to us.

Ancient Knight

In the west, it is difficult to scale without the brand strategy.

Zhou Hong, general manager of Chengdu ancient Knight Trading Co., Ltd.

The ancient Cavalier Corporation was founded in 2004. Its Western impression has opened more than 100 stores nationwide, opened more than 10 stores in Chengdu, and opened branches to Germany, Japan and Australia.

This year, we set up a national brand marketing center, and the "Western impression" entered the era of rapid development of brand.

As a Chengdu chain brand, we have been deeply aware of what "good brand" means in the past few years.

From the earliest small store to many franchisees, the impression of the west can be made in such a scale within a few years. Without the support of brand strategy, it is unthinkable.

Now the impression of Western China has been settled in Chengdu, including Carrefour, people's happiness, Auchan and other large supermarkets and thousands of department stores.

Compared with street shops, the mall has gathered popularity, and the management is first-rate. The impression of the West has benefited greatly from the cooperation with the hypermarket in recent years. So this time, Moore Parkson has made "Chengdu women's shoes theme shopping mall", and we have come to it without hesitation.

We are optimistic about this port and format, and we are more optimistic about the future of "Chengdu made".

cameido

Grasp the quality and brand culture at the same time

Liu Lang, deputy general manager of brand marketing center

Chengdu consumers are no stranger to the card.

It is the first woman to enter the Chengdu shopping mall in Chengdu, but many people think that it is from Guangzhou.

In 2002, he realized the value of brand and began to make brand promotion. It was the first local shoe show in Chengdu.

At present, there are more than 400 mature stores and shopping malls in the country.

Through acquisition, it will also operate a Italy brand in the country in 2012.

Our products are the most popular in China. Our designers go to Europe to explore the most popular styles every year and design 4000~5000 styles every year.

We will launch more than 1000 styles this season, and finally we will be able to see more than 200 styles of Chengdu consumers.

With good style, quality control can not be reduced.

At the same time, the company realized that enterprises should develop well, not only to sell products, but also to explore culture.

Not only did we start the "shoe show" of Chengdu shoe enterprises, but also specially published "magazine" magazine, and invited domestic famous training and planning organizations to improve their quality.

In June this year, we will make a fusion with Chengdu's local culture. It's worth looking forward to.

China's four largest shoe-making base, Wenzhou, Quanzhou, Guangzhou, Chengdu, Chengdu's women's shoes are the best, Chengdu has also been selected as "the city of women's shoes in China". The quality, cost performance and style of Chengdu women's shoes are all famous in the world, and the version is also at the forefront of the domestic market. Our Chengdu shoe making enterprises have the responsibility to build their own brand.

Moore Parkson's push to build local brands in Chengdu is a good opportunity for local shoe companies.

As a member of shoe enterprises, I also hope that through the promotion of media and enterprises, more Chengdu residents will accept Chengdu's manufacturing.