Jinjiang Shoe Enterprises Change Mode And Attach Importance To Department Stores

"Compared with last year, the number of exhibitors increased this year.

"We urgently need to establish a good communication platform with shopping malls."

"This can provide more opportunities for our brands," Hua Fu, marketing director of distinguished leisure shoes, told reporters.

We will focus on the promotion of the channel in the near future, hoping to reduce the intermediate supply chain and directly face the consumers with the advantage of department stores and other channels.

　　百貨渠道也逐漸為越來越多的晉江企業(yè)所重視。

"In the process of external development, a brand must find the best channel.

Judging from the current domestic situation, department stores are undoubtedly one of the best sales channels. From the perspective of cost, product image and consumer habits, department stores are undoubtedly the best channels, especially those chain stores with many chain outlets, which are more important to our enterprises.

Ge Hongyin, deputy general manager of baseball shoe industry in Jinjiang.

"Today's exhibition is a good communication platform for our enterprises.

China's department store business association members and members of the group and retail chain shoe city leaders came to this exhibition. We can communicate with these excellent channel providers at zero distance.

But now in China, such exhibitions can be said to be very few.

Ge Hongyin said.

According to the analysis of the industry, the current situation is on the one hand, the domestic shoe enterprises' thirst for pformation and upgrading of the channel, on the other hand, it is the development bottleneck of the domestic channel and its little knowledge of the local shoe brand.

When expanding domestic demand to become a new driving force for economic development, the expansion and sustainable development of retail formats such as general merchandise and shoes city have also become the focus of attention in the industry.

"Now the Chinese department store industry is also facing problems."

Fan Yujie said, "first of all, as an important stronghold in the domestic retail industry, Chinese department stores are facing the bottleneck of the development of homogeneous competition. How to find a balance between scale expansion and sustainable development is the main problem that plagued department stores. At the same time, as the best display platform for brand image, the marketing model of department stores is also being tested.

At present, most of China's department stores adopt joint operation. This form is less risky but less profitable, which is not conducive to cooperation with enterprises. We are also thinking about it.

"Our company is formulating a mode of mutual benefit and win-win with shopping malls, and reducing intermediate links to achieve joint ventures. We hope that this mode of self-development can develop together with channels, and believe that" the imbalance between brand and channel can be solved through equal exchange and exchange of needed goods between our brands and channels. "

Ge Hongyin said.