2010 World Expo Fashion Industry Attracts Worldwide Attention

Not to mention this year's live activities in World Expo, and this year's bustling World Expo, it is enough that every pavilion has a different style and ethnic or exotic or fashionable clothing, which is enough to be a gluttonous meal in the clothing industry.

In the face of such a large scale spot sale market in World Expo, the businessmen of the whole world will not miss the opportunity of this exhibition. With this opportunity, we can not only open up the brand awareness better, but also fully acquire the consumers of the market and win the hearts of the people.

This sentence can actually be applied to many fields and industries.

No, looking back, the world's luxury goods first landed in World Expo.

In the outstanding Italy Pavilion, besides the perfect duplication of the dome of the Florence Cathedral of the Virgin Mary, the static display of the larger clothing brand is also a feast for the eyes. In Italy Pavilion, visitors from World Expo also have the opportunity to observe Italy handcraft in person.

In May, Salvatore Ferragamo will display the shoe making process in the museum.

Tod 1; 1; 1; 1; s will carry out handbag production process display in August, and October is the display of jewelry making process by Bulgari; Louis Vuitton is a sponsor of the French Pavilion.

The French Pavilion will show the famous subway station entrance of the new art movement and seven French national treasures of the Paris Olympic Games Museum.

The French Pavilion is not LV, but a Armor Lux for the French brand, a blue red striped white T-shirt and Navy Pants, and the shoes are provided by Spring Court; the Japanese pavilion is also part of the fashion, and designer Koshino Junko has designed a work suit for the Japanese pavilion.

Salmon colored shirts, beige trousers and same color hats.

It is worth noting that the design competition held by the Japanese government is Shinmai Creator 1; 1; 1; 1; s Project will enter the exhibition hall for one week in July.

The Japanese Fashion Week dress will just be shown.

At the same time, Shiseido, a Japanese cosmetics company, will also provide cosmetic tips and suggestions for visitors in World Expo. Some of the exhibition hall's work uniforms use green fabrics to match the main body of World Expo's eco city.

The staff of the Swedish Pavilion is from the garden series of H&M, which is made of organic cotton, organic flax and recycled polyester materials. The uniform of the German Pavilion is designed by Novanex, and it is all recyclable and recyclable.

The white shirt inside the orange coat can be used as fertilizer after wearing, and will be buried by the staff after the end of World Expo.

Also recyclable are shoes made of natural rubber and cork.

The dazzling international brand has made tourists in every district of World Expo see eye to eye. The rare luxury goods can be seen in front of their eyes. For many people, the effect is not only the strength of the brand, but this time the international brand marketing is very successful.

Of course, in the face of the vigorous publicity of international brands, many domestic clothing brands are naturally unwilling to lag behind. As the 31st degree, red dragonfly and BELLE have all contributed to sponsoring the relevant World Expo Pavilion, this is also a marketing.

In the face of the brand of the clothing industry, technology and textiles also take the opportunity to integrate into the market. After all, from the first World Expo, Shanghai merchant Xu Rongchun sent 12 packages of Lake silk in 1851, and in 2010, Shanghai and World Expo showed the carbon fiber developed by our country, which spanned over 150 years.

It is understood that in World Expo, Shanghai, it is not difficult to realize the taste of textile and clothing technology.

In the Oil Pavilion located in the D area of Expo Park, the materials on the outer wall and the clothing, chemical fiber products and industrial textiles in the museum have gathered the achievements of textile science and technology.

According to Liu curator, who has worked in PetroChina for many years, people's lives, including food, clothing and housing, are inseparable from petroleum chemical fiber products.

"People should wear 290 kilograms of oil throughout their lives."

Liu curator said.

In the "oil through" exhibition area, the wax people dressed in all kinds of clothes are lifelike, and the process of changing oil into clothing is continuously displayed on the big screen.

The exhibition hall of petroleum and chemical fiber products displays our own spacesuit and special police uniform.

The spacesuit and helmet, which have the characteristics of heat insulation, shockproof, radiation protection, shock absorption and light weight, represent the highest level of science and technology in China's textile and clothing. The special police uniform is made of non-toxic, flame retardant and respirable fabrics. It has high temperature resistance, impact resistance and bullet proof functions. The parachute and umbrellas of the re-entry module are made of high strength and high modulus textile materials, and carbon fiber bikes and other chemical fiber products gradually enter into people's lives.

These objects vividly demonstrate the course of China's great textile power through decades of efforts.

2010 of World Expo, is it a win-win situation?

More experience and feelings, and for the clothing industry, it can not be seen as a brand appearance or as a sponsor, but it is integrated into the World Expo. This is a chance to face the whole world, and it is also an opportunity to examine the garment industry itself.