Ningbo Fashion Brands Frequently Show Fashion Shows.

　　 Shan Shan S2 Xiu Xiu, Luo Meng fashion suit Xiu Xiu, El Ni Xiu Xiu, Ji'an special work clothes Xiu Xiu...... In the past month, the brand clothing enterprises in our city have staged fashion show activities frequently, publishing the brand trend and interpreting brand positioning. The density is very rare.

"Ningbo clothing is leading the fashion trend, and Ningbo is becoming one of the central cities of fashion publishing in China." For the frequently staged "fashion show", Chen Guoqiang, deputy director of the China clothing association's Institute of industrial economics and Deputy Secretary General of the municipal government, read out the new information. "This is a sign that Ningbo's garment industry is upgrading from traditional manufacturing to high value-added."

　 Up to more than 20 shows in one month.

Since mid April, the clothing companies in our city have held frequent show activities and released their latest clothing and accessories. In a short month, more than 10 garment enterprises held more than 20 costumes show activities.

The "S2-citylife" (S2) of Shanshan's new fashion men's fashion brand has recently held a fashion show featuring the theme of "City Shuttle". It has released three series of nearly 100 men's clothing in autumn and winter. This year's S2 autumn winter clothing brand is annotated as "fashion self", which is based on black and white grey system, with multiple coexistence and outstanding original style of urban fashion men's clothing.

"We should design men's clothing like women's clothing, pay attention to the fashion and style of men's clothing, pay attention to the details of clothes, and lead the trend of casual men's wear in cities." Zhu Xubo, general manager of Ningbo Shanshan Morton Garments Co., Ltd., which runs S2 brand, said. In addition to Shanshan S2, Taiping, Tonlion, Luo Meng, Figo, dada, GXG, El Ni and other brands have recently become fashionable fashion show.

"Traditionally, April and May are the annual autumn and winter clothing ordering sessions. Unlike previous years, many clothing companies in Ningbo this year, including Shanshan, Luo Meng, GXG, Taiping bird and so on, will increase the dynamic display of fashion show, and release these brands' unique grasp of the trend of autumn and winter fashion. Compared with the previous static display, this is a major breakthrough in Ningbo clothing. Ningbo clothing association official said.

It is surprising that the Ningbo Ji'an special clothing company, which is famous for its production and work clothes, has also launched the "clothing show" campaign. It has issued three new series of 70 new products, namely, executive clothes, hotel clothes and work clothes. And these show models are just from the factory frontline staff.

"We must make our work clothes fashionable, changing the traditional impression that the work clothes are just dull labor insurance clothing. The future work clothes are not only suitable for the functional needs of the job site, but also the fashion trend." Ye Weiping, general manager of Ningbo Ji'an special garment company, said. It is reported that Ji'an special clothing company has developed a waterproof, oil and UV resistant work clothes.

  "Ningbo outfit" strides forward to the high end of the industrial chain

In the industry view, "Ningbo dress" frequently staged clothing show activities, which means the transformation of Ningbo's clothing industry. "More and more Ningbo clothing enterprises are moving from traditional manufacturing to design, to brand and to independent channels, and are moving towards the high end of the industrial chain. In this sense, many garment enterprises in Ningbo are making joint efforts to create a fashion publishing center city. Chen Guoqiang, deputy director general of the China Garment Association Industrial Economics Research Institute and Deputy Secretary General of the municipal government, said.

"Clothing is different from other products, and its biggest feature is to lead the trend. So it needs to show, need to show, in the process of displaying color trends, showing the trend of style, showing the trend of the trend." According to Chen Guoqiang analysis, "behind the show, we need design and manufacture to support it. Ningbo fashion show activities are increasing rapidly. On the one hand, it shows that Ningbo is heading for fashion and publishing cities. On the other hand, it shows that our garment enterprises have made some progress in advancing towards design, brand and independent sales channels. We can become a rising star in the fashion publishing city.

In fact, in the past two years, our city has been encouraging the development of creative design industry, encouraging brand building and expanding the domestic market, building and building creative Plaza, three factory creative blocks, and other ways to guide the transformation and upgrading of the garment industry, which is also beneficial to Ningbo's making fashion and publishing the central city to a certain extent.

Li Qiming, vice president of Shanshan Group, also approved Ningbo's move towards "fashion publishing center city" in China. According to his analysis, from the international perspective, to become a fashion central city must have certain conditions such as a huge market, the representative city is New York, and some cities have become fashion centers through design, creativity and research and development, such as Milan, Paris, London and so on. From the perspective of domestic cities, the market in Ningbo is not large, but it can be the center of fashion publishing in China through its efforts to attract creativity, design, R & D talent gathering and solid industrial foundation. "Now our clothing enterprises in Ningbo, such as Shanshan and GXG, Taiping bird and so on, are in the market of urban leisure fashion clothing to deploy their strength to build their own brands and speed up market expansion." Li Qiming said.

From the domestic perspective, at present, Fujian's Shishi, Jiangsu and other garment industry gathering cities are also striving to "fashion release central city". Ningbo and these cities are basically on the same starting line, and many garment enterprises are the advantages of Ningbo.

What is Ningbo lacking in fashion publishing city?

What does Ningbo lack in hardware and software to create a fashion center? For this problem, Chen Guoqiang, Li Qiming and other experts believe that educational institutions and brands are most critical.

As an enterprise executive, Li Qiming has studied the market in depth. According to his research, from a domestic perspective, if a brand sells more than 500 million yuan, the brand will have the leading market power. "Fashion publishing center city needs one or more brands with industry influence and discourse power, so that people can recognize you. Our Shanshan S2 is also working in this direction, striving to break through this year's sales volume of 200 million yuan. Li Qiming said that in his view, the sales of GXG in Ningbo last year reached 200 million yuan, and the sales of several brands of Taiping bird were growing rapidly, and they were working hard in the direction of industry influence and brand.

Another key hardware is educational and research institutions. Both Milan and Paris have strong and influential clothing colleges, especially the Milan Institute of industrial design. "With education and research and development institutions, talent can be gathered. Ningbo is not very strong in this respect, and there are not many designers and R & D talents. This is our weakness and we should improve it as soon as possible. " Chen Guoqiang said.