Outdoor Sports Have Become Brand Shoes, Gold Mining "New Mines"

Walking towards nature and walking into the forest, modern people are increasingly seeking to enjoy the refreshing feeling brought by outdoor recreation.

In recent years, the popularity of outdoor leisure activities has promoted the outdoor sports market to keep rising. More and more domestic and foreign brands are beginning to rush to the outdoor sports market.

The reporter understands, a few enterprises of formal leather shoes, athletic shoe or shoe material, have chosen outdoor sports field in succession, or agency management, or create brand oneself.

As a gathering place of Chinese sports shoes and clothing brand, Quanzhou outdoor sports brand is becoming a new blue ocean of this city's sports industry.

Leather shoes manufacturers extend to outdoor sports

Recently, Shishi Mu Lin Sen Shoes Co., Ltd., known for its production of business casual leather shoes, has announced a high-profile march into the outdoor sports market.

As a well-known local manufacturer of leather shoes, the extension of the wood to the outdoor sports market shows that Quanzhou shoe enterprises are increasingly concerned about the outdoor sports market.

In this new market, the company uses a cooperative way to establish a new company with another company of Shishi Light Industry Co., Ltd., and jointly create the brand of outdoor outdoor sports.

Wang Huanlian, the chairman of the new company, was originally engaged in real estate, foreign trade processing and other fields.

Because of optimistic about China's outdoor sports market, Wang Huanlian made a trade-off between his own brand and agency brand, and decided to make his own brand.

"The brand of agent management is ultimately someone else's business. Only a self created brand can be a century old shop."

Wang Huanlian said.

Wang Huanlian told the Morning Post reporter that the newly established company is still known as "mllson", but the logo will adopt a new design to distinguish outdoor sports from business and leisure.

He said that this year, Mu Lin Sen will invest 50 million yuan to start the market in outdoor sports, and will invest 100 million yuan to expand the market and complete the construction of 200 terminal outlets.

Su Chaoying, executive director and Secretary General of the China Leather Association, believes that Shishi is the bridgehead for the development of leisure industry in China. Many leading brands that influence the trend of leisure industry in China have been born, and Mu Lin Sen has entered the leisure industry outside the military household, which is a new attempt for Quanzhou shoe industry to implement multi category strategy.

This is a typical case for China's leather light industry in the period of integration. The China Leather Association will continue to pay attention to and support the rise of outdoor brands.

Shoe material company creates outdoor sports brand

In addition to leather shoes manufacturers, some foreign trade and shoe materials enterprises have also set foot in the outdoor sports market.

Jinyuan (Fujian) Shoes Co., Ltd. has been engaged in foreign trade processing for many years.

In view of the good prospects of the domestic outdoor sports market, this year, the company actively launched its "Tian Po Lun" brand, hoping to win a cup of cake in the Chinese outdoor sporting goods market.

The English name of the brand is "TOPLAND", which plations Chinese as "the highest point of land".

Tian Po Lun responsible person said that in the face of various brands of outdoor sports market attention, China's outdoor sports market will soon enter a fierce competition.

As a company with many years of experience in foreign trade processing, Tian Po Lun will play the main technology brand.

Driven by the concept of "fully experiencing the enthusiasm of nature and the health and vitality brought by outdoor professional equipment", the company strives to bring comfort, fashion and healthy product experience to outdoor enthusiasts.

At the same time, for the layout of terminal sales channels, in 2010, Tian Po Lun continued to practice the brand slogan of "fully grasp the commanding heights", adopted the strategy of subdividing regional distribution, segmented the original market, implemented point to point tracking services, promoted the healthy development of the outlets, raised the single point survival rate, and changed the channel development from extensive to narrow.

According to the reporter, there are also many shoe enterprises in Quanzhou, such as Fuxin shoes, BOSCH sports products and Fujian Suo Li Shoes Co., Ltd., which are creating their own brands and opening up the outdoor sports market.

Fujian Suo Li shoes industry Co., Ltd. is a main manufacturer of shoe materials.

Since last year, the company has tried to create a brand new market, which is the emerging market of outdoor sports.

Like Poon, cable is also emphasizing "technology card".

Wu Qingyong, chairman of the company, said that Suo Li will introduce the technology of German casual shoes and jointly develop Korean leisure shoes development institutions to enhance the technical content of outdoor functions, and strive to provide quality outdoor shoes for the market.

Ding Shuibo, President of the Quanzhou footwear industry association, has made positive remarks on the development of outdoor sports by Suo Li and other shoe enterprises in recent years.

Ding Shuibo believes that nowadays, with the continuous improvement of people's living standard, it has become a higher pursuit for people to get out of the city, breathe outdoor fresh air, and watch the blue sky and white clouds and invest in green hills and green waters.

The improvement of quality of life leads to a wide market for outdoor leisure products.

Ding Shuibo said that the pformation of these shoe enterprises will bring certain guiding role to the future pformation and development of Quanzhou footwear industry.

Yang Chengjie, President of the China Leather Industry Research Institute, believes that Quanzhou's brands have developed into the outdoor sports market, reflecting the innovative spirit of Minnan enterprises in the face of the diverse needs of the market.

He believes that with the improvement of people's living standards, people's lifestyle is also changing, and the demand for daily necessities is also developing towards diversification.

Chinese people's demand for shoes has also grown from leather shoes to leather shoes and sports shoes. Now it is developing towards leisure, fashion, business and outdoor. In this situation, Quanzhou shoe enterprises always take the initiative to welcome this change, which embodies Quanzhou's spirit of innovation.

Market space is more than ten billion yuan.

"Tent 900 yuan, sleeping bag 300 yuan, cushion 100 yuan, backpack 800 yuan, shoes 850 yuan, medicine chest 200 yuan......"

It comes to 8000 yuan. "

A camping "donkey friend" gave his equipment an account.

As a matter of fact, his equipment is considered to be inferior equipment in many "donkey friends".

When outdoor sports are developing from a professional sport to a popular fashion lifestyle, outdoor sports products are no longer limited to professionals but are more accepted by consumers of different ages, classes and occupations. In particular, many urban white-collar workers and high income entrants have promoted the rapid development of outdoor sports brands.

But the original outdoor sports shoes or clothing and other specialized "small outdoor" enterprises also have to "big outdoor" development.

Among them, Fujian Le Deng Sports Goods Co., Ltd. is a pioneer of Jinjiang outdoor sports industry.

After exporting to the domestic market, the company took the agency of the United States "Camel" and the French "Saint Valentine" and other foreign outdoor sports brands in the Chinese market, and actively expanded the product line, producing and selling outdoor sports shoes and clothing, bags, tents, sleeping bags, and even a series of outdoor appliances such as outdoor barbecue boxes.

For outdoor sports market, Chen Ruidian, general manager of the company, believes that at present, there are few domestic brands and large market space, but for domestic brands, outdoor sports products can only compete in the middle market space.

In view of the current situation of China's outdoor sports market, he divided his outdoor sports products into several positions, including the production of private brands and the production and operation of foreign brands, with the exception of shoes. Besides, there are outdoor clothing, bags, tent, sleeping bags and other outdoor appliances.

"Before 2000, the vast majority of consumers did not know much about tents and sleeping bags.

Nowadays, with the increasing number of outdoor sports and outdoor activities, these products show an increasing trend in terms of market size.

He said.

Monk, chief planning officer of camel advertising company, which has been serving outdoor sports for a long time, said that apart from opening up outdoor sports market, outdoor sports series of many sports brands in Quanzhou are being placed on shopping malls more frequently, reflecting the demand for outdoor sports products in the consumer market.

He said, compared with a few years ago, outdoor sports products are no longer limited to professionals, but are accepted by more people of different ages, classes and occupations. The characteristics of popularization and daily life of outdoor sports products are becoming more and more obvious.

It can be said that the outdoor sports industry is a new industry that is in the breeding stage, and its prospects are limitless.

In 2010, China will usher in a rapid development period of outdoor sports market.