Ray Speed Joined The National Mountaineering Team To Push "ON" Series Outdoor Shoes And Clothes.

A few days ago, 2010 thunder speed young life 360 brand press conference was held in Jinjiang.

For a long time, the fast fashion casual shoes with fashionable colors have been "spoiler". This thunder speed will extend to the outdoor sports field. The brand new outdoor life package "ON" series has changed the dull colors of traditional outdoor series products, such as orange and red, and has formed a bright Outdoor Color line.

With the appearance of the young ON series, the strategic layout of the two categories of "Lei speed city leisure shoes" and "outdoor living equipment" will be formed.

Two major categories in all directions

Starting from Lei speed's march into the casual shoes market, "creating the first leisure brand of young fashion" is the clear positioning of ray speed. According to the established goals, Lei speed has launched two independent categories of Lei speed casual shoes and thunder speed outdoor life equipment, that is, we hope to focus on the youth lifestyle and interpret the brand concept in all directions.

At present, Lei speed integrates the bright fashion color elements in product design, and deduces the gorgeous life of the exclusive young world for the modern workplace, but the single category limits the brand communication means of Lei speed "creating young life 360".

Because of this, Lei speed needs to be classified and expanded from the two categories of "City + outdoor" to make it more fashionable and internationalized. Then, with the name RESOON as the matrix and the N as the creative point, the two categories of IN and ON are extended to form a brand exclusive brand of thunder fast fashion.

According to the introduction, the young IN life series will play the leading role in the urban leisure series, while the young ON series emphasizes OUTDOOR, which refers to the spirit of free and unimpeded outdoor space and ONTHEROAD, focusing on the brand building of a young and fashionable comprehensive outdoor life equipment.

Join the national mountaineering team to launch the "ON" series.

The strategic layout of the two categories of "Lei speed city leisure shoes" and "outdoor living equipment" is going to be formed. How can two categories operate independently under the same brand concept and complement each other?

Chen Xuewen, manager of ray speed operations center, said that the two categories of Lei Lei's flag were operated independently by the relatively independent operation team from the agent channel, terminal store and marketing team, and the whole life was expanded at the core of the young lifestyle.

For example, this thunder speed makes every effort to create second categories, young life and outdoor clothing, and has reached strategic cooperation with the China Mountaineering Association in the event co operation and resource sharing. At the same time, it signed as a spokesman for brand outdoor products.

It is revealed that Lei will also sign up for the Nordic cross-country race to take the lead in grabbing the most powerful marketing resources so that ray can start the outdoor market at a higher starting point.

Chen Xuewen said that for the young IN series, they will mainly reflect the social responsibility of environmental protection, mainly using music related elements to show their brand personality. They are actively cooperating with the concerts in various cities, and through some elegant music PARTY, evening party, concert and so on, can deduce the new luxury of IN series urban leisure.