Clothing Online Shopping Volume Increased By 80% This Year
According to the official consultation, which was released in May, the statistical analysis report of China's apparel industry online retailing in 2009, in 2009, the market size of garment industry in China's online retail market reached 64 billion yuan, an increase of 97% over 2008, and an increase of 80% in 2010, exceeding 100 billion yuan in 2009.
In 2009, Taobao apparel online retailing accounted for 86% of the total market share of apparel industry online retailing.
According to the survey of telephone consultation and online retail monitoring data, clothing online retail sales increased by 97% over the same period in 2009, and the market size increased from 15 billion yuan in 2007 to 64 billion yuan in 2009. The size of the apparel online retail market in 2010 is expected to increase by 80% over 2009, reaching the market scale of 115 billion yuan.
Fan Chunhui, a consulting project director and senior consultant, thinks that apparel online retailing has been growing rapidly in recent years. The amount of clothing online shopping accounts for 1/4 of the overall market size of China's online retail business. It is the largest number of online purchases and the largest amount of online shopping.
The traditional clothing brand enterprises began to test the water online retail industry since 2008, and made significant progress in only one year. In 2009, sales of Lining clothing in Taobao's whole network exceeded 500 million yuan. The maximum daily turnover of JACK&JONES and Kappa on Taobao online mall reached about 5000000 yuan and about 4000000 yuan respectively, forming a demonstration effect, which led to the rapid development of online retail of traditional brand clothing.
Many brand clothing enterprises have achieved a monthly sales turnover of over one million yuan and maintained sustained growth in the short span of one year.
More importantly, a number of brand enterprises' cross platform marketing, online brand promotion, organization and management of online distribution channels, and integration management of online and offline channels have already explored a lot of mature and valuable experience and solutions.
China's apparel e-business is just beginning. It can be expected that in the next 5 years, the online retailing of brand clothing enterprises will go to a new peak.
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