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Cottage Style &Nbsp; Brand Shoe Enterprises "Grieved".

2010/5/25 10:38:00 34

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Shanzhai quietly spread all over the corner of our life, such as cottage Adidas, Shanzhai Nike, Shanzhai red dragonfly, and so on.

And most people have bought it.

Since Shanzhai is called culture, many famous brands are speechless and omnipotent.

Why has Shanzhai become so popular and why Shanzhai has become a culture?

In fact, the alternative marketing mode of Shanzhai is the helpless choice of many small and medium-sized enterprises in China, but it has not been thought that the thunder is not only a consumer but also a "God".

Existence is reasonable.

The generation and popularity of Shanzhai shoes must be a reflection of social needs. At the same time, it also reflects some consumers' recognition and even pursuit of Shanzhai culture.

It reflects the desire of a grassroots enterprise to succeed, so it has been recognized by ordinary people since its birth.

The development of Shanzhai is reflected in the spirit of the grassroots, which challenges the authority and challenges the famous brand. Competition brings development. Because of its low advertising cost and low production cost, the cottage shoes bring consumers more goods with lower price, more functions and more original appearance. Although in some media, counterfeit products have many disadvantages such as piracy, poor quality, no warranty, and so on. But on the Internet, cottage products have been given the sacred mission of "challenging cultural hegemony and eliminating all kinds of power", and unexpectedly won the support of most netizens.

Solo solo song

The cottage shoe is a kind of non mainstream way that the small and medium-sized shoe enterprises that are weak in strength and lack of innovation ability adopt to deal with the market competition.

However, with the expansion of the situation, cottage shoes have become the eyesore of genuine shoes, and they can not escape from the meat.

Compared with genuine shoes, cottage shoes are quite ghosts.

First of all, it has a super reflecting speed.

The animated cartoon "pleasant goat and grey wolf" swept the whole country by the overwhelming trend of the world, and Dongguan enterprises smelled business opportunities.

After several months of negotiations, Dongguan GFA Shoes Co., Ltd. finally authorized the production and sale of children's shoes with "pleasant goat and grey wolf".

However, the genuine shoes have not yet been listed, and the cottage "pleasant goat" children's shoes are flooding in Dongguan.

Big deal, kill you.

Shanzhai, dancing on a hot pot is not fun. If you want to play, you have to play big. I don't want to tell you about the brand. You don't have the general brand.

Big name shoes are famous for their high reputation, high price, and great influence.

If you want to catch me, please take out your evidence. Most of the thieves will be guilty. Compared with that, the psychological quality of the cottage shoe companies is really hard enough because they have prepared for emergencies.

The regular army said that my trademark infringement, you look carefully, is a "skate" shaped person, but my slightly upturned, have you seen it?

You say I imitate you in design, you see clearly, I am more creative than you, and there are more small ornaments on the top. We can only say that we agree tacitfully.

Fortress, rebellious character endorsement

"Shanzhai is not just a synonym for counterfeit, but we are full of personality."

It is not good for genuine shoes, but also for Shanzhai.

Which genuine shoes dare to blacken themselves, which has such a strong capital, the world's great design inspiration, want to use.

Besides, we are also cultural. Our culture is consistent with the young people nowadays.

The competition between copycats and genuine heroes is the popularity of copycats, which brings a serious blow to the genuine shoes.

First, the cottage directly snatched away a large part of the sales of genuine shoes, and the sales of genuine shoes in shoe stores were only several hundred a day.

Cottage shoes have super low cost advantages

Calvin's cave shoes were once popular in the United States. During the boom period, a pair of shoes sold for ten or twenty dollars, while the cottage version of the cave shoes, according to relevant sources, cost only seven or eight yuan.

The difference is amazing.

Third it has the ability to imitate high strength, the imitation of the shoes of the Shanzhai shoes can achieve a false effect. If it is not an expert, there is no ability to argue.

Moreover, the cottage shoes not only stay in the simple plagiarism stage, but also tend to add some elements that are suitable for the trend.

Finally, it makes good use of strange marketing tactics.

I am a Shanzhai. I am not afraid of the whole world.

Do not you say that I am a Shanzhai, then I fully reveal my nature.

The cottage wind is threatening.

Not afraid of bad reputation, afraid of not enough sound and not enough pmission, the marketing attitude of Shanzhai to a certain extent fits the psychological characteristics of young people in pursuit of individuality, and naturally wins the full hall.

Cottage shoes are threatening, and they are unstoppable.

Genuine shoes and flowers exert great efforts to engage in scientific research and production, and expand channels. They spend a lot of manpower, material resources and financial resources, but let the Shanzhai Army take advantage of the fishing profits, but they are unable to make more efforts to catch thieves. Even if they catch them, they often suffer from insufficient evidence.

Shanzhai shoes argue that Shanzhai is a fringe army, but it is not the kind of puppet army that runs and pushes when it comes to official duties.

Today, the popularity of "Shanzhai" is that the shape of shoes is easy to be copied, and the shape of "Shanzhai" can be seen everywhere.

Obviously, it is difficult to exceed the pursuit of competition threshold for every shoe enterprise.

Therefore, shoe companies should not only have strong brand reputation as backing, but also vigorously promote the industrialization of high-tech products and establish enterprise technology centers.

The so-called enterprise technology center is a technology research and development organization affiliated to the enterprise. Its central task is to serve the technological progress of the enterprise. Its central purpose is to prevent "copycat" plagiarism.

Shoe companies are closely following the technological development system and technological innovation process of enterprises, and should build a scientific and reasonable operation mechanism of technology centers based on the operation process of the technology center, and integrate scientific research and production closely.

And technology development and production are closely linked to form an organic whole, and become an effective way to enhance the self development and market competitiveness of shoe enterprises, and promote the progress and development of shoe enterprises' own brand pillar industries.