Euro Diving &Nbsp; White-Collar Luxury

Euro diving is a good time to "bargain" luxury goods.

Since the end of last year, with the deterioration of the Greek debt crisis, the euro has been on the low side of the US dollar and RMB exchange rate.

Yesterday, "daily economic news" reporter learned that, along with the euro exchange rate fell into the "8" era, many of the top luxury goods from the euro zone's price advantage highlighted.

The e-commerce websites for purchasing European goods are also popular among white-collar workers. Many white-collar workers who covet "prey" have been preparing to "copy the bottom".

"Europe generation" business is hot.

Relevant data show that in 2009, China's total consumption of luxury goods amounted to 9 billion 400 million US dollars, accounting for 27.5% of the global market share. In the next five years, experts predict that China will occupy the first place in the global luxury consumption.

The reporter understands that although China is one of the important consumer markets of luxury goods in the world, many luxury goods do not have too many advantages.

Some of the "first generation" European luxury goods, the same product in mainland China has even doubled over its origin.

Since the beginning of December last year, the euro exchange rate has been falling all the way. As of yesterday (May 25th), the central parity rate of the exchange rate announced by the central bank was 1 euros, which was only 8.4062 yuan.

In December 31st last year, 1 euro was 9.7971 yuan.

According to this calculation, over the past 5 months, the RMB has appreciated by 15% against the euro.

This means that consumers can buy cheaper European goods with the same amount of Renminbi.

The daily economic news reporter found on the major B2C websites in China that the sales of "Europe generation" (European purchasing agent), which had always been inferior to "American generation", had been particularly popular recently. Purchasing websites became the first choice for white collar and fashion buyers.

These "European generation" guests said they should take the opportunity to "sweep the goods".

The reporter asked a customer service staff of a luxury goods purchasing network, the other side said, "after the exchange rate fell, our website took a luxury item excluding 15% of the purchasing service charge activities. Therefore, our offer is more affordable than before, and there are many customers who come to inquire every day.

In the past, our purchase price was: (foreign commodity purchase fee + purchasing service fee + International Freight) x exchange rate + domestic freight = commodity estimate price.

For example, LV's neverful large leather bag, the European price is 495 euros, according to the current Euro 8.4 to 1 exchange rate, plus 4% of the insurance premium and 180 yuan of domestic freight, the price is about 5120 yuan, the same price in the domestic counter is 6200 yuan, which is equivalent to 1080 yuan cheaper, 18% off.

Subsequently, the reporter learned from Taobao Jun, a professional "European generation" shop owner Jun Jun mouth, after the depreciation of the euro, their promotional price is more attractive.

Entering the Taobao store, you can see the announcement of the "euro exchange rate adjustment" to cater for the needs of the parents. Jun Jun decided to reduce the exchange rate to 9 without purchasing fees, that is, the price of the euro is multiplied by 9 by the invoice price, that is to say, the same LV neverful large leather bag, Jun Jun only sells about 4500 yuan.

Previously, Jun Jun received the final paction price is the euro invoice price multiplied by 10.

"After adjusting the exchange rate, my price advantage is obvious, so business is much better recently, and now the European generation must be more cost-effective than the US.

The price of Europe is probably at least 700 yuan lower than that of the US. "

Jun Jun said.

European tour prices vary little.

While purchasing websites in China are booming, many white-collar workers in Beijing, Guangzhou and Shanghai have begun to think about shopping in Europe.

However, for the white-collar workers who want to travel to Europe, the price of recent European travel has not been adjusted accordingly.

Yesterday, the daily economic news reporter sent a number of travel agencies in Shanghai to understand that although the euro has depreciated, the price of European tourism has not been lowered.

Travel agencies responsible person said that in the past 7 and August is the peak season for European tourism, prices generally rise about 1000 yuan, but this year's price is not as high as in previous years, travel agents have taken into account the factors of the euro exchange rate.

According to a relevant person in charge of the International Travel Department of Shanghai, "now we will choose France, Italy and Switzerland for shopping abroad, because these three countries have more shopping attractions and business districts, and there are relatively rich kinds of international famous brands and luxury brands, and the discount is relatively large.

Panorama in Europe - ten countries in Europe

(France, Switzerland, Italy, Germany and other 14 days) this classic route, for example, is currently quoted at 14 thousand and 100 yuan, and the price has not changed much in the past.

In previous years, this line may have risen by more than 1000 yuan.

Although there is not much advantage in tourism prices, Miss Liu, who works in a high-end CBD office in Nanjing West Road, Shanghai, told reporters that she plans to take advantage of her annual leave to go to Milan, Paris and other places in Europe.

"At present, shopping in Europe is more cost-effective. It used to cost 90 thousand yuan. Now it may be as long as 80 thousand yuan less, so the money saved by consumption can just buy a few famous brand bags and cosmetics, and it can also travel in two directions, killing two birds with one stone."