Shanxi'S "Childhood Economy" Lurks Huge Business Opportunities

The 61 quarter is coming soon. In this festival full of childlike innocence, parents will take their children to the park or play around, leading the kids to buy clothes and shoes at the mall, and dress up the children beautifully and fashions, decorate the summer this year.

The children here also include baby babies, and they can also take "61 addicts"!

What is the potential of Shanxi's childhood economy today?

Recently, reporters on the current Taiyuan children's wear, children's shoes joined the status quo has made an understanding.

In May 26th, reporters visited some brands in Chaoyang shoe city, Taiyuan.

The head of a bumblebee's children's shoes said that the big hornet brand children's shoes do not need to go through the way of affiliate, they can directly sell some products from the shop, and the quantity of goods is not limited. In terms of store image settings, bumblebees do not have special requirements. They do not require shopkeepers to sell a bumblebee brand, they can also take other brands.

The price range is usually between 20 yuan and 60 yuan.

Subsequently, a Mimi Shanxi agent said that it needed about one hundred thousand yuan to join the brand. The 10 yuan included the store decoration according to the design templates they provided, the design of the store image cabinets, and the wholesale sale of a certain number of shoes from the general agency.

The age range of brand sales customers ranges from 3 to more than 10 years.

In addition, according to two agents in Taiyuan Chaoyang shoe city, who represent two brands of pleasant goat and grey wolf and Babu bean, the price of Babu bean children's shoes is more expensive than the price of pleasant goat and big wolf.

If the agent Babu brand, you can wholesale some old money, so as not to conflict with the new agent of the general agent.

Making happy sheep and grey wolf can represent new products.

In terms of specific affiliate, agents can rent counters in shopping malls or choose shop for image shops.

However, each has its own advantages and disadvantages. The advantage of rented counters in shopping malls is simply setting up counters in all small shops in the mall.

The disadvantage is whether we choose the shopping malls and the popularity of the market itself.

And choosing a facade shop, the store investment is bigger, but the store style is set up, put the Babu beans, pleasant goat and grey wolf or other brands in the shop, so that the customers feel that the shoes are rich in shoes and meet the different needs of customers.

The reporter entered the "Shanxi children's wear" in Baidu, and appeared more than 40 pages.

Among them, Shanxi children's clothing information in 2010 accounted for 1/4, a total of 48.

There are: balbala, tick drop, ABC, happy Beibei, Shan Shan children's clothing and other brands.

Despite the fact that Taiyuan's more prosperous Chaoyang Street, Liu Xiang and three wall road are full of children's clothes and shoes of various styles, shopping malls and children's shoes are still full of different styles.

However, at the entrance of Chaoyang Street, a commercial mall is still fluttering with LED advertising information.

Information on children's clothing brands is also pmitted from time to time in the TV terminals on the floors of the shopping malls.

No matter how to find out the general agent of any children's clothing brand and consult the brand's joining, he will not say that our brand has been filled up, and there is no need for franchisees.

Visible, Shanxi children's wear, children's shoes to join the space is still very large.

It is understood that in the first half of this century, the country will usher in the peak of population, the peak of working age population and the peak of aging population.

The process of Shanxi is consistent with that of the whole country. The three peaks are superimposed and interwoven with each other, along with the process of building a well-off society in China.

Shanxi has entered the fourth peak of population since 2006, and will last for about 15 years.

During the period, the total population of Shanxi continued to increase, with an average annual increase of about 200000 per capita before 2020, reaching a peak of 37 million 350 thousand in 2030.

The huge population birth data means a great opportunity for childhood economy.

Today's children are the treasure of every family. Parents will give the greatest economic strength to cultivate their children, including eating, wearing, learning and so on.

How can parents leave the heart of their children for the sake of children?