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    "Low-Carbon Environment" And "Fashion" Are Integrated Into The Eyes Of Designers.

    2010/5/26 15:47:00 91

    Low Carbon

    As a fashion industry, "clothing" is the most direct way for the general public to understand low carbon and environmental protection. As everyone is required to wear clothes that are environmentally friendly, natural and low carbon, designers, who are endowed with the soul of these clothes, have to "worship" low-carbon environmental protection and study them carefully.

    Then what kind of low carbon, green and comfortable fashion environmental clothing will we wear in the future?

    In this regard, this newspaper interviewed some of the most famous designers in China, trying to find out the "low-carbon environment" in their eyes.



    Zhang Hongyu (design director of "love")



    I agree with the idea of "green low carbon". No matter how small the environment affects people, we should do so in a spirit of economy and respect for nature.

    After all, resources are limited. As designers, they must think more about it. Most of the fabrics they are using now are recycled fibers, such as modal and Tencel.

    Even chemical fiber fabrics, we also pay great attention to manufacturers in the initial manufacturing link whether to pay attention to the problem of saving and environmental protection, in this regard, foreign fabric enterprises do better.



    As we all know, underwear actually requires stricter material selection. However, in order to ensure the elasticity and texture of spandex is inevitable, we are trying to reduce the proportion of application.

    There is also the application of sponge. This year, we focus on developing air cotton instead of sponge.

    Many people wonder whether using these high-tech fabrics will increase the cost. In fact, if batch production is done, there is no problem in cost.



    Speaking of low carbon, I think it is a sense of social responsibility. For clothing design, I just want to emphasize that we should not over design. Excessive "quality" is not only the satisfaction of consumers, but also we can naturally avoid all kinds of waste of resources.



    Wu Xuekai (China Golden Summit designer)



    Now low carbon environmental protection is not only the responsibility and goal of our industry, it has become the cause of global concern.

    I think that "low carbon" itself is a big fashion concept, a long-term strategic topic, rather than a popular topic.

    Now consumers are paying more and more attention to green and degradable materials. Your clothes are not environmentally friendly, and consumers may not recognize them.

    Therefore, I have been delivering "low carbon green" values to my team, hoping that it will become a responsibility from the slogan and become the most natural act in our daily work.



    Zhou Hong (chief designer)


    {page_break}



    Although the concept of low carbon has become popular since last year, we actually started using YISHION natural fabrics five or six years ago, such as the use of wool in autumn and winter and silk and silk in spring and summer.

    But now you don't need to say that everyone chooses the green fabric, and the damage to the human body is small. With the continuous improvement of technology, the problem of wearing comfort of some natural fabrics has also been solved.



    Last year, we worked with foreign countries to focus on digital inkjet printing technology, from the environmental protection of fabrics to how to reduce the waste of water resources.

    I think designers can not only guide consumption in the trend of fashion, but also take the lead in how to guide green consumption.



    Qi Gang (China Golden Summit designer)



    Low carbon environmental protection is not impossible, but now many are gimmicks.

    When clothing is low carbon, it is sometimes restricted. It is said that the leather and fur of autumn and winter are very bad. If the artificial fur is absolutely poor on the handle and gloss, the thermal insulation is bad. Consumers will not buy it. And if these fabrics are really man-made, do they waste resources and cause environmental pollution?

    It is not necessarily more environmentally friendly than real fur.



    To say that low carbon and environmental protection can not be generalized, we also use many natural fabrics. In order to ensure a certain texture, the hi-tech fabric has to be made of chemical fiber. Sometimes designers think too much clothes.



    Zhao Yukai (famous fashion designer)



    Although "low-carbon life" is a new concept, it is an old problem of sustainable development in the world.

    "Low carbon life" has been more and more people's attention and admiration, and even become a fashion.

    Some people feel that low carbon and stimulating domestic demand are contradictory. But I don't think so. Although the initial stage of low-carbon economy will have a certain impact on the growth of domestic demand, "low carbon life" is the embodiment of sustainable development. In the long run, it will not only inhibit the growth of domestic demand, but will also make mankind continue to achieve healthy and stable growth. Its pformation is just a process.



    At present, we are working to develop a young sub card. The core concept of this brand is "low carbon", "environmental protection" and "healthy" lifestyle. We should integrate this way of life into the modern young people's dressing concept.

    The combination of "low carbon environment protection" and "fashion" will be a difficult problem we need to overcome.



    This brand will pay more attention to environmental protection and low carbon in the selection of fabrics and accessories, and adopt some natural materials, such as organic cotton, organic hemp, silk or some natural high-tech fabrics.

    These fabrics will not pollute the environment during the development process. They are easy to recycle after use and can be reused.

    Generally speaking, "environmental protection" and "low carbon" as the core concept of the new deputy card, I hope it can resonate with the "low carbon" fashion concept of young people today, and arouse everyone's awareness of "low carbon life".


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