BELLE Will Rapidly Expand 1000 Stores This Year.
Chief executive Sheng Bai Jiao said that sales of footwear increased by 18% in the first quarter, mainly due to the extended sales season in February, with an increase of about 10% in the same store this year. She also predicts that this year there will be an increase of 200 to 300 sports shops and 600 to 700 footwear stores, and a total of 1000 stores throughout the year.
Sheng Bai Jiao said that although the euro continued to decline, BELLE exports accounted for a small proportion of sales, so the decline in the euro has little impact on the company. In addition, BELLE will have a takeover plan this year, but says there are no specific plans yet.
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