Pearl River Delta Shoe Manufacturers Demand Exceeds Supply, Autumn And Winter Orders Continue To Raise Prices

In order to find cheaper manufacturers, some overseas buyers skipped Chinese traders and went directly to the world's most important shoe product processing base in Guangdong to find the shoes factory order. But after arriving at the scene, it was discovered that almost all factories had been raising prices recently, which was different from the statistics they saw.

According to the latest statistics of Guangzhou customs, Guangdong exported shoes 1 billion 320 million pairs in 2010 1~4, worth 3 billion 430 million US dollars, compared with the same period last year (the same below) increased by 18.5% and 9.9% respectively, the average price was 2.6 US dollars per pair, down 7.3%.

Statistics show that the average export price began to decline from the second half of 2009. The average export price in April this year was 2.3 US dollars per pair, down 5.5% compared with the same period last year, and the average export price was the lowest since 2009.

"There may be some low price orders in the first few months, but now it will not work.

In the financial crisis, there are a number of shoe factories falling down. At present, most of the shoe factories in Dongguan are full of orders. In the case of production shortage, we are very tough to raise prices to purchasers, especially from May to new orders this autumn and winter. We raised the price by 10%~20%.

Because many of our new styles are not available to others, and buyers are unable to find other suitable manufacturers to replace them.

When he accepted the first Financial Daily reporter yesterday, LAN Xuan Pu said that he was optimistic about the recovery of the global shoe market. He resigned as the Secretary General of the footwear association of Asia. In February, he switched to a shoe manufacturer in Guangdong and became a manager directly.

As for the first 4 months of this year, the average export price of Guangdong shoes was worse than that of the same period last year. He thought that because of the export slump of the shoe industry in the first two years, especially the sharp reduction in export orders last year, shoe companies had to take a low price strategy to catch up, and the price war intensified. Although the export orders increased gradually in the second half of last year, many of them were orders placed at low prices. Because of the trade cycle and seasonal products of shoes, many of the shoe products exported to 1~4 last year were still in the form of last year's orders. Moreover, the statistics of Shanghai customs have lagged behind.

The export shoe enterprises interviewed by reporters generally reflected that after many consecutive months of export low tide in the first half of last year, many enterprises were unable to maintain normal production operation due to sharp reduction in orders, and were forced to take a low price war.