Before May 27Th, The Export Market Of Weihai's Textile And Garment Industry Came To An Early Hearing In April.

From 1 to April this year, the city's textile and apparel exports amounted to US $333 million 380 thousand, up 4.7% over the same period last year. Jiang Hui pointed out that clothing exports accounted for the majority, textile exports declined significantly, and some enterprises had shifted from the international market to the domestic market.


Our textile leading enterprise, Yida home textile, has shifted its marketing focus from foreign market to domestic market, and began to walk on two legs. The proportion of domestic and foreign sales has been adjusted from 4:6 to 6:4 in the past. The export volume has been reduced from 70 million US dollars in 2007 to US $30 million in 2009.


Yunlong, Yin Jie, Yun Xiang and other key enterprises also reduce exports to varying degrees and expand domestic sales. At the same time, the reporter learned that at present, the leading textile companies such as Yida group and Yun Xiang textile company no longer participate in the Canton Fair. Yunlong group also reduced the size of the booth at the 107 Guangzhou Fair.


Jiang Hui said that in the 107 Canton Fair, from the national perspective, there are many textile enterprises, and the entire C Pavilion is all textile class booths. The exhibiting products of these enterprises are very similar in categories, grades, colors, and export markets. Most enterprises lack their own characteristics and innovations, and they also press down prices, compete fiercely, and make small profits in the exhibition, which makes the export market difficult to choose from.

This year, with the rapid rise of international oil prices, the prices of major raw materials such as cotton yarn and chemical fiber have risen sharply, and some raw materials have risen by more than 100%. With the increase of labor costs and transportation costs, the export cost of textile enterprises has increased significantly.


However, under the influence of the financial crisis, the consumption market of major economies such as Europe, the United States and Japan has not yet returned to pre crisis levels, and domestic textile products are not necessities of life and rigid demand. Therefore, the export price rises far from the level of cost rise, resulting in shrinking corporate profits and low export enthusiasm.


Jiang Hui said that unlike textiles, clothing products and food products belong to rigid consumer goods, so their export market is much better.

"Another reason is that the technical content of textiles is low, the market entry threshold is low, and the vicious competition between industries is fierce." Jiang Hui said, not only that, Vietnam, Pakistan, India and other countries have more and more textile enterprises, and the competitiveness of domestic enterprises is declining.

Similarly, as a fishing industry, there are also problems of low rigidity and low access threshold. From 1 to April this year, the city's fishing gear exports were 105 million 590 thousand US dollars, down 2.4% from the same period last year, the only negative growth industry in the five traditional export industries this year.