The Next Person Who Takes Out Oranges Has The Right To Fashion.

I hope that the next president who takes out oranges from his pocket is Chinese, and then he can shoot his chest and say our own fashion words.

So what is the weight of the right to speak for Chinese clothing enterprises?

And how do we have this "right to speak"?

Let's listen to the following sound.

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"The right to fashion discourse is the result of the integration of all aspects of strength. The final supporting point is to integrate excellent brands and enterprises in the industrial chain of upper, middle and lower reaches, so that they can reach cooperation and finally enhance their voice."

"On the one hand is the strength of upstream and downstream integration. Is the original rules of fashion game feasible?

On the other hand, the trend of the whole world is changing, and the strength of China, Japan and Korea is growing very fast.

These factors have broken the previous dominance of Europe and the United States, and there have been multiple voices in the whole discourse power, and the weakening trend of Western discourse power is becoming more and more obvious.

These changes are opportunities and tests for our industry. "

"Tracing back to the history of fashion, every fashion dealer holds his artistic head and claims to be at the forefront of the wave.

The designer's self-consciousness is attacking people's life in the form of brand. In this sense, fashion is the fight for the right to speak between brands, and hence the myth of Versace and the legend of Chanel.

But when the economic crisis has stripped flashy and complicated, the fashion that never cares about cost reveals its deeper meaning: fashion is the contention between nations.

Looking back on the past one hundred years, the rise of the United States once robbed the dominant position of European fashion capital, but the sudden economic crisis in the United States triggered a revival of European fashion, and the European economic crisis made fashion vane return to New York.

"If consumption is weak, and circulation and production are relatively strong, such countries are usually exporting countries.

As an exporter, the right to speak is always limited, because there is no way for a country without a consumer base to enjoy it and there will be no fashion without enjoyment. "

The first point is that we need to understand the rules and channels of the world's popular language.

In fact, most of the world's popularity is controlled by financial conglomerates. These financial conglomerates are basically large private equity fund managers who invest in the luxury goods industry. The funds invested in the luxury goods industry almost control the fashion discourse in the world.

Second, the role of the media is also very, very important.

If you want to have the right to speak in the world and want your brand to have the right to speak, it is far from enough to rely solely on designers. We need to know what the media want to disseminate, what the media want now, and what forms you should use to tell the media. This is also a very important reason why we have been disseminated in Paris by these large media organizations all over the world.

Although "all subversive", fashion is much more soft than war, but it does not mean that the victory of fashion is easier than that of war.

That is, the right to speak of fashion is absolutely not to be grabbed. It is the willingness of people to appreciate you from the bottom of your heart and identify with you.

A successful Lv Yan does not mean anything. A Zhang Ziyi does not represent anything. There is still a gap between novelty and climate.

From material shortage to extensive economy, from food and clothing to the beginning of stress, how do you make a person who has been paying attention for many years to begin to appreciate you? It is necessary to have precipitation, to have unique skills, and can not be hard to come.

　　––央視財經下午茶主持人、環球財經連線特約評論員、今日觀察評論員沈竹認為，時尚的話語權不是去搶而是吸引。

"The clothing brand of the United States, whether it is men's wear, women's wear or children's wear, or sportswear, casual wear and so on, seems to be stained with the star flavor of Hollywood.

Not to mention the effectiveness of technology and cost, its public effects and additional culture, stories, gimmicks and so on have attracted many consumers. Coupled with some advanced concepts and business models in the clothing industry, it has also created a strong brand, thus contributing to a strong fashion discourse power.

"The power and influence from China will inevitably become the focus of world fashion. Maybe tomorrow or the day after tomorrow, the world's fashion will be completely different from the rise of China. The most spectacular fashion world ever came.

But to achieve all this, the premise is that China should establish its own international value standard system and the world recognized rules of the game, rather than following the Western values, standards and rules of the game.

What deserves our deep concern is that the western apparel industry is also fighting against the goal of conquering the world by constantly changing its standards, and we must have a set of value systems that we can constantly improve and update ourselves.