Vice President Of Seven Wolves: Irregularities, Internet Channels May Be Destroyed In The Future.

At the second China clothing e-commerce summit, Jiang Tao, vice president of seven wolf Industrial Co., Ltd. gave a speech on Internet sales as follows.

Jiang Tao: distinguished guests, President Lu, good morning, everyone. Thank you very much for looking forward to providing us with such a platform so that our garment enterprises and some successful e-commerce enterprises can have sufficient opportunities to exchange and learn. Seven wolves Industrial Co., Ltd. in fact, we embarked on the road of e-commerce, a bit similar to Li Ning Co. Because we find that when we haven't done it, there are already channels on the Internet. When we communicated with some of the heads of Taobao company, they gave me a number to frighten me, and we thought it was a big market. So far, we are still testing water. We set up our new channel department in January 2008.

Let me introduce some of our seven wolves companies first. This is our production base. The seven wolves company was listed on the Shenzhen Stock Exchange in Shenzhen in 2004. We are a men's clothing company, which mainly produces men's clothing. Of course, we have developed into more areas, including children's wear and women's wear. This is some information about our factory as a whole. This is our life hall, our company started in 2007, we set up our living hall throughout the country. Our large stores sell all of our products in such a shop with a basic store of 1000 to two thousand square feet, providing consumers with more experience.

Our brand slogan is now called "men are more than one side". It is mainly about the positive side of our man, not about the negative, including wisdom, taste, fashion, enthusiasm and tenderness. At the very beginning, we talked about the so-called "endless struggle" enterprises in the very fast development process, and hope that employees and enterprises will continue to struggle together, so that enterprises can have greater growth. We later found that our enterprises needed a bigger promotion, and we put forward that "men are more than one side". We transform the whole spirit of struggle into a manifestation of our life. We hope that through the marketing of such events and the shaping of our entire brand, we can guide the whole positive attitude towards life.

The main channels of the whole channel include direct battalion, including distributors, agents, and finally the direct channel on the Internet. In the whole process of online channel development, we also encounter many problems. So I hope to communicate with you after the meeting. We saw in 2007 and 2006 that e-commerce is developing. At that time, China, including now Taobao, Taobao accounted for 80% of the total e-commerce, and now is also the case. At the beginning, some of Taobao's businesses were basically C2C. We started with the same thing, selling online was bigger, but we didn't participate. We have a very large dealer who calls him to Xiamen headquarters to communicate. Then there are many fake goods online, and the prices are very cheap. At this time, we realized that if we no longer do e-commerce, if the Brand Company does not regulate the Internet channels, it may be destroyed by this channel in the future.

So, when we combed the whole network channel and made some detailed analysis, we found that we must begin to face up to our channels. We regulate some of the problems on the Internet through the control and transmission to regulate the status of the whole online e-commerce.

In business mode, we are on the basis of such a tradition. We have hired many experts and consulting organizations from the network characteristics to help us study the current e-commerce in China and the network form in China. The whole situation is studied from the consumption demand and consumption characteristics of online consumers. It includes setting up the management organization and organization of the whole online shop according to these situations.

We have many customers for the channel problem. Our own distributors are online. I believe that there are very traditional businesses, so your dealers will sell your products online, and the prices are very low. At the same time, it will disrupt other normal dealers, they will continue to complain. I received the most complaints in the past two years. Before, there may be service and product quality services. The most frequently received complaints are online products. We also did some sunshine treatment, including giving them some online authorization certificates, and we sold seven wolves on every website, which will give him some qualifications and evaluation.

In terms of price, we have also made a standard to carry out the "amnesty" for some outlets. For those network infringement and fake shops, "punishment" - off shelves, closed. In the electronic commerce planning of the seven wolves, it will launch its own network direct selling platform.

Judging from the performance, it is not very convenient for us to perform our business, because honestly, the performance is not very high. I will communicate with the heads of some enterprises. Their goal is really greater than ours. It's just that we are very high in the whole process of growth. It is not surprising that we see 8 times, because some enterprises may have 80 times.

Services, the entire e-commerce, payment system, including distribution system, we are also working with some international companies like IBM, including a company in Wuxi, doing backstage, order processing. Just now, Lin also told us that there were more than 20 Internet platforms to be done by experts, and I heard many of them. To tell the truth, our traditional enterprises are not too sensitive to this e-commerce. I heard that the manager of our new channel introduced me to introduce an enterprise today, and to introduce an enterprise tomorrow, that is, my e-commerce needs so many partners to build this platform. I feel dizzy. In the past, I think it is very simple, products, channels, services, and now it is discovered that e-commerce is a new channel, but it is also an unknown channel.

In the brand, this is our advantage, the whole seven wolves brand, through 20 years of efforts, we form a whole clothing series, including leisure series, e-commerce series, youth fashion series. Besides, I talked about it, including women's clothing, children's clothing, leather goods, shoes industry, and some parent offspring Series in the future. This will integrate into our seven wolf's e-commerce channel to expand our business.

At present, the seven wolves are still a primary school student in e-commerce, or even a kindergarten primary school student. We hope that through this summit, and some traditional enterprises like our company, we can communicate with each other. We also hope that such a platform, like our current Internet, is an open and transparent platform for mutual communication, rather than a closed one. Our traditional enterprises, especially Fujian enterprises, are relatively closed, and there is not much communication between them. Because everyone has their own secret trick, afraid of being stolen by others. But today, if we develop with a closed mind, we will all be very slow in development. Because each brand has its own advantages. Our company will emphasize our professional innovation. Every enterprise has its own spirit of enterprise. We need to do more communication and learn from each other.

Finally, we hope to cooperate with our partners to further improve the level of our e-commerce development. At the same time, I hope to cooperate with all the enterprises that are interested in developing in the field of e-commerce, and learn from each other's experience. I hope every traditional enterprise will change together and take off together. Thank you.