Triple Play Will Create 97 Billion 800 Million Yuan Potential Market In Three Years.

Recently, In-Stat China has just released a research report on triple play, "the three screen distribution leads the new opportunity of triple play".

Zhang Qiang, a senior analyst at In-Stat, said: "as the three networks convergence entered a stage of substantial promotion under the strong push of the Chinese government in 2010, a large number of related business opportunities will emerge in the Chinese market."

Zhang Qiang believes that instant communication, new media advertising, games and other Internet businesses, with the help of three networks convergence spring breeze, will achieve more than 10% additional revenue growth through the three screen distribution and the three screen linkage. The user scale of three networks convergence of Internet TV and mobile TV will increase by more than 50% over the next three years.

In addition, Zhang Qiang also pointed out that the competition between telecom and radio and TV in the fixed broadband access market will promote broadband speed across the country and bring more than 30 billion yuan of revenue. The investment in optical fiber broadband in the next three years is expected to exceed RMB 300 billion yuan. The home terminal Middleware market will usher in explosive growth, and hope to create nearly 30 billion yuan market space in the next three years.

At present, while the three networks convergence is advancing, the protection barrier between telecommunications and broadcasting in cross business is still the biggest obstacle to the implementation of triple play.

However, the conclusion of senior analyst Zhang Qiang is: "triple play will speed up the competition between broadcasting and telecommunications and promote broadband speed across the country. At the same time, triple play will also open a window for the development of new convergence business, and the more orderly, standardized and market-oriented operation will provide huge business development space for radio and television, telecommunications and Internet Co."

In the three networks convergence Research Report, In-Stat China has made four unique points: three networks convergence is an important policy in the context of the country's cultural industry development and economic pformation, and the strengthening of Internet information security management; the triple play will clearly define the regulatory responsibilities and responsibilities for the network and business of the three networks; the blurred business supervision of Internet TV and mobile TV will develop healthfully under a clear regulatory system; through the competition of the market, the market will be promoted to accelerate the integration of the network and the alternation of the old and new media, and promote the emergence of the "fourth operators"; the convergence of the three networks will fully drive the development of the new media and network convergence business market, and Internet service providers and content providers will become the direct beneficiaries of the three networks convergence market.