What Does World Expo Bring To The Spinning And Clothing Enterprises?

World Expo, the nation's eagerly anticipated, has begun.

If you can leave something behind the tickets and photos to prove that you have participated in the Expo, it is a non licensed commodity.

Opening the official website of China's Shanghai World Expo 2010, you can check the list of licensed products.

Among them, the clothing licensed goods show 8 pages, 126 products; home textiles licensed products have 5 pages, 74 pieces.

What kind of enterprises are involved in "Expo production"?

What does this qualification bring to enterprises?

Some experts estimate that Shanghai will bring about 1 trillion and 200 billion yuan to 1 trillion and 500 billion yuan RMB output effect in 2010 in World Expo.

A huge number of figures will trigger the attention of those who have "economic brains". The topic of "taking money out of 70 million wallets" brought by visitors will keep on heating.

As an important carrier to spread the theme of the Expo, the sales of licensed commodities in World Expo, though not far from the impact of tourism, catering and employment, is the fastest, most direct and effective way to achieve economic benefits.

Shanghai World Expo logo franchising means that the organizers authorize qualified enterprises at home and abroad to produce and sell World Expo intellectual property products with Shanghai World Expo name, emblem and mascot, while enterprises provide financial support for the preparation and holding of Shanghai World Expo by paying royalties to the organizers.

At present, World Expo has licensed 3000 commodities, including clothing, home textiles, household glass, ceramics, household metals, precious metal products, clothing accessories, toys, stationery, gifts, stamp products and other fields.

Among them, clothing licensed goods have 8 pages on the official website, showing 126 products, and 5 home textile products, 74 pieces.

What can concessionary goods give to Expo suppliers is also a hot topic in the industry.

It's not just propaganda.

In January 21st, Shanghai held a solemn ceremony of "100 days countdown to World Expo opening in Shanghai".

On the same day, the "model store" opened by Shishi gage garment company in Shanghai World Trade mall was also officially opened, specializing in the sale of Shanghai World Expo licensed goods, including the special clothing provided by gaigi company for World Expo's licensed production of "volunteer clothes" and "security clothing".

Gage was selected by the organizers several times and became the 2010 World Expo Shanghai licensed commodity manufacturer in early 2009.

Last year, the company withstood the pressure brought by the financial crisis, invested a lot of energy in developing and producing World Expo products, and jointly made bold innovations in the fabric of Taiwan enterprises, so that the special products produced were highly competitive.

Because the gaigi company's "volunteer clothes" and other special costumes have higher technical content and quality level from fabric to style, which is unanimously affirmed by the World Expo Coordination Bureau of Shanghai. After that, gage added hat and other special orders for special products.

After the opening of World Expo, the "Expo Park" comprehensive business hall will set up a booth for gage to display the clothing products specially produced by gage for World Expo, Shanghai.

At first, gage chairman Wang Yanzhu didn't care how much money he made from World Expo.

Unexpectedly, after participating in the company's orders, the volume of orders increased by 10 times during the same period.

Wang Yanzhu analysis, as a World Expo franchise supplier, not only the Expo organizers want to procurements, including the exhibition hall in the Expo Park, the entire Shanghai Hotel industry, the large commodity retail industry, and other services, will be required to purchase the franchisor.

First, convenience, two is the "Expo threshold", a lot of relevant procurement units have generated trust in the company.

That alone is beyond the propaganda function itself.

The market space brought by World Expo is beyond imagination, and there is no regret that Wang Yanzhu, who underestimated the production capacity, underestimated it.

Since the product has been recognized and praised by the relevant departments several times, the quantity of purchases has been increasing. What we need to do now is to do everything possible to increase output on the basis of ensuring quality.

Turn the concept of low carbon into commodities.

2010 Shanghai World Expo takes the theme of "Better City, better life".

The harmony between people and environment is a good thing. Therefore, the most fashionable concept of "low carbon and environmental protection" has become the most important topic in World Expo.

Then the work is how to implement the products, especially those traditional textile and clothing products which are generally far away from high and new technology.

Formally, handkerchiefs in licensed goods are a good choice.

Before 1990s, handkerchiefs were essential consumables for everyone.

But with the emergence of disposable napkins and wipes, handkerchiefs are fading away in life.

There are as many as 8 kinds of handkerchiefs in home textiles licensed products, including 3 suits, couple suits and so on.

The moisture regurgation of handkerchiefs is worth promoting and encouraging.

Data show that the annual production capacity of handkerchiefs in China is about 600 million, with 450 million exports per year, leaving only more than 100 million for Chinese consumption.

At present, there are less than one hundred handkerchiefs consumed annually in China.

In stark contrast, in Japan, people use handkerchiefs to wipe their hands and sweat, and Japan has 12 handkerchiefs per capita.

On the other hand, China became the second largest consumer paper consumer market in the world in 1998, second only to the United States.

According to statistics, China's per capita living paper is 2.6 kilograms per year.

For 1 billion 300 million people, the consumption of paper products per year is 4 million 400 thousand tons.

Although paper towels are convenient, but unrestrained consumption of paper towels will consume a lot of timber resources, the production of 1 tons of napkins needs to cut down 17 trees over 10 years old; in addition, the disposable use of paper towels produces a lot of garbage, causing environmental pollution; and, in the production process of some paper towels, it is inevitable to use harmful chemicals such as fluorescent whitening agents and chlorine, which are harmful to people and the environment.

In recent years, with the improvement of people's awareness of environmental protection, the green lifestyle of "less napkins and more handkerchiefs" has gradually returned.

Using handkerchiefs as a licensed commodity, it is easy to achieve commemorative value and conform to the mainstream of the development of the times.

From this perspective, product ideas based on lifestyle are particularly important.

After signing the certificate of licensing of China's Shanghai World Expo licensed products in 2010 with the World Expo Shanghai Licensed Product Management Office, and officially getting the certificate from Shanghai World Expo licensed manufacturer in 2010, Xu Rong Group, as a licensed manufacturer, not only can sell exclusive functional fabric products affixed with World Expo special logo, but also take this opportunity to present the high value added technology products to the World Expo audience and participants from all over the world.

The environmental friendly fabrics that Xu Rong is pushing today include the new volcanic ash fiber Minerale produced by TrapTekt company, which is derived from solid eruptions produced by volcanic eruption, and then polymerized in multi-functional yarns after high temperature treatment.

Due to its micro porous structure, volcanic ash has strong adsorption capacity, and can eliminate odor, bacteriostatic and odour in a short time.

Pozzolanic powder is polymerized in polyester polymer to achieve permanent performance and will not fade away because of wearing or washing.

New products like this will be used as special goods in World Expo, Shanghai.

For example, the Flycool cool fabric, which is jointly developed by Taiwan spinning and weaving industry, can produce a cool feeling of lowering the temperature at 1 degrees ~2 C after touching the skin, because its fabric can reduce the body surface temperature, thereby improving the setting temperature of the air conditioning in summer.

The completely degradable Sorona environment-friendly materials and the new products made by flycool are both renewable materials and low carbon. With the APEXA Biodegradation Technology to be developed in the future, DuPont can completely decompose the garment itself without recycling.

Because of its excellent environmental protection characteristics, the cool fabric became a special item in World Expo, Shanghai in 2010.

Environmentally friendly textiles also need to shoulder environmental responsibilities in production.

As a licensed commodity, the "cold pfer printing" is usually used for printing and dyeing patterns.

Gage's T-shirt used this technology.

This printing and dyeing method is an environmental protection, energy saving, high quality green high and new technology, suitable for cotton, Model, Tencel and other cellulose fiber fabrics.

Compared with traditional printing, it can save 65~80% energy and save water consumption of 2/3.

The environmental protection efforts of licensed commodity suppliers will be disseminating through the Expo platform. Apart from impressing consumers, the "impressions" that bear the burden of social responsibility are also rising unconsciously.

And the value of this image is much higher than that of tangible assets.

Opportunities for strong alliances

Taiwan Xu Rong textile group was not a licensed supplier before. After meeting with Shishi gage company in the industry exhibition, it was very optimistic about the authorization of "franchised production supplier of knitting garments in World Expo" held by gage. When it learned that gage was constantly using new textile technology to launch "World Expo special clothing", he volunteered technical cooperation willingness and injected 1 million yuan to jointly develop a series of "special clothes".

"Getting the right to offer is not equal to what clothes can be sold on World Expo. The key is to have good products."

Wang Yanzhu said that in order to fully demonstrate the fine quality of Shishi garments in World Expo, gage invested a lot of manpower, material resources and financial resources in the development of new products.

Therefore, the combination of strong and powerful is imperative.

After making a hit with the advanced textile enterprises in Taiwan, gage developed a variety of volunteer work clothes using the flash fibers and cool silk of Taiwan enterprises, and soon passed the approval of the World Expo organizing committee.

In addition, in this World Expo, for the first time, a new model of Shanghai's private enterprise development was introduced.

This also proves once again that peers are not only "enemies".

In 2007, Shanghai's 20 private enterprises engaged in textile production and export seized the "big list" of World Expo, Shanghai, China in 2010. The Shanghai new world Limited by Share Ltd, jointly invested by these 20 enterprises, became the "high level sponsor of China Shanghai World Expo licensed products in 2010".

Insiders said that by leveraging the innovation of the service mode of the trade associations, the 20 small and medium-sized private enterprises attacked this group and set up a successful case for the enterprises' participation in sponsorship activities of the national major exhibition and concession product production.

This also shows a new direction of development for foreign trade processing enterprises with export oriented business.

The original Shanghai min Guang home textile, renamed the leading home textile, became the first home textile company in Shanghai to receive two licenses for the production and sale of the Expo concession products.

Last year, min Guang applied for 155 patents of pattern, appearance and packaging, 2 items of invention patents, and 4 items of Shanghai high technology achievements pfer project.

The earliest known as the Shanghai Shanghai towel guise company, the original Shanghai min Guang international, has 4 more than 70 years old brand names, Zhong brand 414 bamboo fiber towels, empress Rujie silk thread, min Guang se Fu's antibacterial sheets and Phoenix leisure blanket. These old brands have all entered the World Expo with new posture and new faces.

The company, together with Shanghai flying horse import and Export Co., Ltd., with the vigorous push of "new products to welcome the World Expo", jointly launched the "shexin cushion" cushion pad with the Shanghai Textile Science Research Institute. As a new product of the pformation of new and high technology achievements in Shanghai, the product has a higher technological content, and this integration innovation is also a masterpiece of strong combination.

"It's the Expo that connects us."

Enterprises with cooperative relationships have expressed that, in the face of international resources, excellent enterprises know more about sharing.

The power of integration can double their strength.

World Expo is the stage for exhibitors to display contemporary cultural, technological and industrial achievements.

It encourages people to play a creative and active role in participation, and encourages people to combine science and emotion to present new concepts, new concepts and new technologies that are conducive to human development in the world.

In addition to participating directly in the exhibition, China's textile and garment enterprises participate in it through the status of a licensed supplier. Its essence is compatible with the objective of the Expo.

For those enterprises with a sense of social responsibility and innovation, leading the world's economic, technological and cultural "Olympic" games will also get more.