The First Choice For College Students

Source: learn to "batch" goods

Shopkeeper: Liu Qinglin (grade 06, Guangdong University of Technology)

Employment time: one year

Liu Qinglin was just wondering about playing online, so he began to muddled away.

Now, watching the credibility of the continuous improvement, as in the development of their own children, so that he is very proud.

(related news: see three college students' "online training" history of Entrepreneurship)

When the shop opens, it has to be stocked first.

Liu Qinglin did a lot of homework in the early days, and found a lot of information.

But he said that actually the real operation is not at all the same thing.

Even if it's just a simple purchase, it's a great learning.

The first time he arrived at Guangzhou Railway Station, he suffered a great loss.

"Do you know how to ask the price of the boss's goods? You can't ask how to sell it, but ask how to" sell it! "A selling word and a batch of words will make the price quite different.

Later, when Liu Qinglin saw the Internet, many people sold clothes less than his purchase price, only to know that he made a mistake.

At that time, the purchase price was generally around 25 yuan, but the price of 17 yuan online was quite a bit. Some of them were even more ridiculous, and manufacturers only had a direct supply of 12 yuan.

Later, he learned some experience by drawing on the experience of others.

In addition to picking up their own products, Liu Qinglin also did commission sales.

He said that consignment sales were developed gradually after the popularity of Internet in recent years.

It is mainly supplied by some manufacturers and wholesalers, who offer to those who do not want to buy goods or pay for goods, but want to open shops to sell things, such as people who open shop.

In this way, Liu Qinglin can earn the difference from it.

Another way is to send goods on behalf of the manufacturer, that is, they do not receive goods from the manufacturer at all. After receiving the order, they only place orders in the factory.

3 months after the shop opened, Liu Qinglin began to combine the two modes.

According to the source of goods, the amount of funds, time and other different circumstances to choose.

But he said that consignment is not always the best policy.

Because of low profit, return goods trouble, goods storage can not grasp.

If you take your own goods, you will have higher profits and more sense of accomplishment.

He believes that consignment can be used as a stepping stone for online stores.

Trading Tips: low in and out

Shopkeeper: Lin Ziqi (grade 07, Shenzhen University)

Employment time: one year

Lin's most successful experience was the successful sale of a skirt, dozens of pieces, making nearly thousand yuan.

And this dress was actually "scouring" from the Internet.

At that time, she often read the shopping network, input keywords, search out the 100 page merchandise all see.

This allowed her to find a cheap skirt, which was "barely known".

So she bought it herself, then sold it.

Later, she repeated her old tricks and made a lot of money.

Promotion strategy: position selection

Shopkeeper: Amy (Guangdong University of Business)

Employment time: one year

Online shopping is very important to attract eyeballs.

First of all, the product is released several times, and it is advisable not to publish the product at the same time, preferably several times.

Because the product arrangement on the Internet is closer to the end time, and the position of the row is closer.

If your product is released at the same time, that is to say, only one day this week, your merchandise is at the forefront! There are several opportunities to be released every few days.

Second, when we know the golden time, do we know when the volume of online pactions is the biggest? It's at 9 a.m. ~12, 2 p.m. to 5 p.m., from 8 to 10 p.m., so it is recommended that the time for the release of goods be at 12 noon, 5 p.m. or 10 p.m.

At the most people's time, your merchandise is in front of you and your browsing volume is high, so the turnover will be high.

Third, clever use of window recommended website will send a few windows to each seller, but there are many goods. Who should give it to you? Here is to be clear. The window recommendation is only useful for 2 days from the end of the goods, so the location is certainly for the group that is about to end.

But most buyers still prefer to buy low price goods, so the price advantage can not be small. You think that both cheap and characteristic goods must be placed on the recommended places of shops to increase popularity.

After-sale service: waiting for customers

Shopkeeper: Liu Qiaoyue (grade 08, South China Normal University)

Employment time: two years

As early as sophomore year, Liu Qiaoyue opened shop in the 163 album.

Because she likes shopping very much, understands the shopper's mood and the idea, at the same time pays attention to the service attitude and the post-sale service, therefore, the popularity is prosperous, the reputation is good, the business is rolling in.

In April 2007, she started shop in Taobao.

She thinks that the most difficult thing to do is to communicate with customers.

Some customers will ask a lot, for example, the price of goods is already very low, and the customers still want to bargain.

She once received a customer asking for everything and asking for it.

Finally, she sold it for a bargain.

Who knew that the customer did not receive a courier call when receiving the goods, and blamed it on Liu Qiaoyue. Later, he finally received the goods and was very picky, saying that the goods were not good.

Sold 8 clothes, but earned only 10 yuan, let Liu Qiao Yue enough to toss.

However, due to the evaluation of customers on the Internet, if one or two customers give bad reviews, they will affect future business.

Therefore, even if reluctantly, as long as customers, it must be like "God" in general, careful care.

Liu Qiaoyue earned more than 10 thousand yuan in that year.

She thinks that the happiest thing to open a shop is to receive a receipt, because it is the affirmation of the customer.

People coming up: practical steps to open online stores

How do we start a shop? How can we make good outlets? Online shop owners have summed up several major steps for beginners to get started.

First, product positioning first needs to think of what kind of store you want to open.

There is no difference between open shop and traditional shop. Finding a good market and competitiveness of its own products is the cornerstone of success.

The second step is to choose a shop platform or website. You need to have a website that provides personal shopping system.

The third step is to give your online store a distinct name, and which domain name users should click on in the list, depending on whether the name is attractive or not.

Online stores show that personal data should be filled out to increase trust.

The fourth step is to purchase goods from familiar channels and platforms, and to control costs and purchase at low prices is the key.

You can first understand the price and cost of goods, put pictures of products online, and wait for someone to buy goods when they want them.

So we do not need to overstock the goods and reduce the cost risk.

The fifth step is to log in the product and fill in the website with the name, origin, location, nature, appearance, quantity, paction mode and time limit of each commodity.

In order to increase attractiveness, the quality of pictures should be as good as possible, and the details should be as detailed as possible.

The sixth step is to promote marketing in the early days of opening stores, but it is not enough to be limited to the Internet.

The seventh step is to sell customers in service. When deciding whether to buy, they may need a lot of information that you do not provide. They will put forward on the Internet at any time and should reply promptly and patiently.

The eighth step is that after the paction is completed, the paction can be done according to the agreed way, and the paction can be done either by way of remittance or by mail, but as soon as possible, so as to avoid doubting your credit.

The ninth step is that complaint credit is a very important factor in online pactions. If the other party complains, it should be dealt with as soon as possible so as not to stain the credit.

The tenth step is that after-sales service and perfect after-sales service is a very important bargaining chip for the business to keep enduring. We should keep in touch with our customers and do a good job in customer management.