Both Inside And Outside, Make Clothing Store Double.

A clothing discount shop with an area of one hundred square meters in Fuzhou has a store manager and three shop assistants. The store has been running for nearly three years. In the past, the monthly turnover was between twenty thousand yuan and thirty thousand yuan. Although the profit of the discount shop was not low, store rentals, taxes, wages, water and electricity bills together had to pay a lot of money a month.

Can the performance be greatly improved? For this reason, the owner of this shop asked the author for an idea.

The author found out that there were the following problems in the store: first, the salesperson reflected less guests in the store; two, it was common for the shop staff to arrive late and leave early; three, the customer turnover rate was not low but the turnover was not high. The existence of these three problems led to the flat performance of the store.

One is to strengthen the inside and outside efforts of the store.

A yellow promotional advertisement was posted on the window of the shop, and it was known that the advertisement had been posted for a short time.

It is the window advertisement of this shop that makes the author see why the guests do not enter the shop. Such clothing shops and all the clothes shops all over the street are two kinds of things. They simply can not attract customers to enter the shop.

In this regard, according to the characteristics of the discount clothing, the author plans to advertise the slogan "spend small money and wear famous brand" on the glass window, so that customers can see the slogan when they pass by, so that they can solve the problem of attracting customers to enter the shop. The number of posters in posters is increased a lot.

Shop in the past only displayed on clothing underwear rack, each brand LOGO and name made small brand hang up, so that brand grades must be improved, increase customer purchase confidence.

In addition, the store also hangs advertising banners, such as "brand women's clothing, wear out your temperament" to satisfy customers' vanity, and guides customers to agree with the good and cheap prices of stores.

The two is to rectify the store staff.

A few days later found that the enthusiasm of the staff is not high, the initiative is not strong, the employees are reflected in the treatment problem, the eight hundred yuan basic salary plus a monthly salary can only get one thousand and five hundred yuan or so, who will pay for this kind of treatment? According to the staff's reflection and the problems found by the author, the author suggests that the boss take substitutions and adjust the salary system, and the salary system will not change the original salary and the standard of the drawing. The new performance appraisal standard is based on the monthly turnover of thirty thousand. When the turnover reaches sixty thousand yuan, the salary will be doubled and the base salary will be doubled. If the monthly turnover reaches ninety thousand yuan, the salary will be unchanged and the base salary will be added eight hundred yuan. When the problem is solved, the sales volume is still not improving. The author suggests that the boss should rectify the store staff.

Under such a salary system, it is not too difficult for the shop assistant to get a bottom salary of one thousand and six hundred yuan, and the salary of more than two thousand yuan can be obtained. This standard is tempting in Fuzhou's counterparts.

After the total replacement of the shop assistants, the new salary system encouraged the clerks to get up early and started to work, and the phenomenon of being late and leaving early disappeared. After the reorganization, the clerk's salary was over two thousand yuan, and some excellent clerks of their peers began to job hopping.

The three is to increase trading volume from paction rate.

The usual guests only buy one piece of clothing. If the average customer buys two or three clothes, will the total turnover be doubled? For this reason, I would like to meet with the sales experts of several garment industry to ask for advice, form a set of actual training materials and give them to the new shop assistants, and let the boss explain the main points, and the salesmen will soon understand the principles. The staff members are walking to work in the shop all day, choosing the clothing for the customer department, making the customers try it on and on, and changing the passive sales into active sales.

Then the author perfected the other part of training materials from the perspective of idea instillation, and downplayed skills as far as possible, so that clerks could operate more easily, forming a conceptual guide to give customers a desire to buy, while promotional skills allowed customers to buy more clothes at a time, and the combination of ideas and skills formed a mutually beneficial situation.

The four is to create a store atmosphere.

The performance of the store is based on the premise that the atmosphere brings popularity. The ratio recommends that the store make a sales promotion every month, and make some special offers when promoting sales, which can not only increase the turnover quickly, but also accumulate the old customers for the store.

Every promotional event will be put on the local newspaper to expand the coverage to a larger extent. Besides promoting POP advertising, the band can also play music to attract passers-by to stop and watch, so that the number of guests entering the store will increase significantly.

Through the above series of rectification and innovation, we realized the optimization of store display, the most intensive sense of salesperson's responsibility, scientific sales techniques and frequent promotion activities. The performance of the store was from twenty thousand or thirty thousand yuan a month to one hundred thousand yuan per month, as a discount store of 9 yuan to tens of dollars each, and the monthly turnover of one hundred thousand was not a simple achievement.