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A Restaurant Has An Idea Of Success.

2010/5/31 14:32:00 32

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Entrepreneurship

In life, there are many investment projects that clearly look good.

Idea

The failure ended in failure.

A reporter recently chatted with a boss in a small restaurant and found this problem.

The boss opened a tea restaurant with an area of only a few square meters and located at the edge of a crossroad.

But because there is no parking space and traffic flow, it is on the verge of bankruptcy.

According to the boss, when he rented the shop, he hurried to open the shop and did not seriously consider whether the place was suitable for opening a tea restaurant. He just felt that he was doing a good job and felt that he would make a fortune if he opened a tea restaurant.

As we all know, "wear in Guangzhou, eat in Panyu."

That is to say, the catering industry in Panyu has entered a mature stage. The increasingly demanding consumers and the customers coming from all over the place will inevitably aggravate the competition of the catering industry in Panyu. Therefore, if we want to successfully open a restaurant in such an environment, we must have certain market positioning and professionalism.

Special dishes and personalized service are all things that shop owners need to consider.

Especially in the market positioning, once the catering enterprises' positioning is not suitable for the consumer group in this area, it can be said that it has blocked the way of its development.

In addition, customer relationship maintenance is also a missing service in the catering industry. The loss of long-term customers has affected the late development of the catering industry to a certain extent.

Reporters found that the cause of the shop

capital

Difficulties and market positioning deviation have caused many customers' dissatisfaction. Customers have entered the shop and have been ignored for a long time. At the same time, they do not have cold air on the hot day to eat in the shop. Only a few wall fans are shaking. If it is a tea restaurant, snacks are essential, but it is the lack of manpower in the shop, which leads to a single dish. Only a few bowl noodles and several styles of fast food, customers will have a feeling of being cheated.

This kind of business without ideas mostly happens in some small restaurants, like a boss who is a fast-food restaurant who is driving a fast-food restaurant. He told reporters that when he started the small restaurant, the fast food and steaming bun outside the small restaurant were the food for students. Students hurried to class, mostly with a glass of milk, and two steamed bun rushed through. Some students left in order to catch up with the time and simply snack away. So there were quite a lot of students who had just started shopping. Later, because of the fact that the urban management was not allowed to occupy the road, the problem of the fast food stalls came into being.

Fewer and fewer students came.

Li boss found out that he had too small a door to rent, so many students came in, and it turned out to be difficult to turn around. The students had a very short time for dinner, hoping for a quick word, and the speed of cooking here was too limited.

Therefore, fast food business and

Tea Restaurant

Like business, it is necessary to have a good market positioning. Once the external environment changes, businessmen must change their business philosophy so that they can occupy their place in the fierce competition in the catering industry.