Four Weaknesses Of Shoushou Gate Marketing

There are so many car shows in China.

In the field of marketing, this kind of event marketing is the result of thousands of marketers' tireless efforts.

Most of the market products rely on event marketing. Jissbon's first condom bus advertisement in China, and paint on the street of Fu Ya paint manager, has made its products popular in the market.

Since event marketing is so "HOT", Tan Xiaofang's topic today is centered on event marketing.

Event marketing is called Event Marketing in English, and some people in China have plated him into "event marketing" or "activity marketing".

Event marketing is a means and way for enterprises to arouse interest and concern of media, social organizations and consumers through planning, organizing and utilizing celebrities, news values and social influences, so as to enhance the visibility and reputation of enterprises or products, establish a good brand image, and ultimately contribute to the sales purpose of products or services.

To put it simply, event marketing is to create a product by grasping the laws of news.

Event marketing is a popular method of public relations communication and marketing at home and abroad in recent years. It integrates news effect, advertising effect, public relations, image communication and customer relationship into one, and creates opportunities for new product promotion and brand display, establishes brand identification and brand positioning, and forms a marketing means to rapidly enhance brand awareness and reputation.

In the late 1990s, the rapid development of Internet brought great opportunities to event marketing.

Through the network, an event or topic can be easily spread and cause concern. Successful event marketing cases begin to appear.

Whether news can be emphasized depends on its value.

The size of news value is determined by the quality of the objective facts that constitute the news to meet the needs of a certain society.

A successful event marketing must contain one of the following four elements. The more the elements contain, the greater the probability of successful event marketing.

The elements of news value are also factors of success in event marketing, including:

1, importance.

Refers to the importance of the content of the event.

The standard of judging whether the content is important or not depends mainly on the extent of its impact on society.

Generally speaking, the greater the impact on the more people, the greater the value of news.

2, proximity.

The greater the psychological, interest and geographical proximity and relevance to the audience, the greater the value of news.

Psychological proximity includes

3, significant.

The more famous people, places and events in news are, the greater the value of news.

Heads of state, government figures, celebrities, historic cities and historical sites are often news outlets.