The "Lanzhou Beef Noodle" Trademark Was Finally Registered Successfully.

The ancient city of Lanzhou, filled with streets and lanes, is always the smell of beef noodles. Yesterday, good news came from the Municipal Bureau of Commerce. The Lanzhou beef noodle registered trademark has been settled for 3 years. The Lanzhou beef noodle label has been officially registered in the national trademark office. A meaningful and vivid logo will become the "golden signboard" of authentic Lanzhou beef noodle.

A bowl of noodles pulled out billions of industries.

At present, the city has 1099 beef noodle shops (shops), employing tens of thousands of people. According to the average daily noodle shop selling 380 bowls of noodles and matching ancillary dishes, the annual turnover of more than 1000 beef noodle shops in the city will reach over 1 billion yuan. Some people roughly estimate that a more than 40 square meter noodle shop consumes about 50 kilograms of beef and 8 bags of flour every day, while the consumption of the noodle shop is far greater than that. With radish, coriander, garlic sprouts and various seasonings, the raw material consumption of Lanzhou beef noodle restaurant is about 520 million yuan per year. This coupling effect largely drives the cattle raising industry in the eastern Loess Plateau of Lanzhou and the development of flour processing industry in the western corridor.

The development of Lanzhou beef noodles has achieved an industry. With the popularity and influence of Lanzhou beef noodle, many business operators in neighboring provinces and cities and counties operate Lanzhou beef noodles in large and medium-sized cities throughout the country, accelerating the pace of Lanzhou beef noodle going to the whole country. According to rough statistics, there are nearly 5 beef noodle shops in Lanzhou, with an annual turnover of nearly 20 billion yuan and about 500000 jobs.

Registered trademark declaration will be approved at the end of three.

Yesterday, reporters in the city commercial bureau saw the newly approved Lanzhou beef noodle registered trademark: a green silhouette, a red sun, with concise and bright lines, the following is the Lanzhou beef noodle. Green silhouette is like a man pulling his face. The line in the middle of his arm is just the shaking noodle in his hands. The entire appearance of the trademark is similar to that of a healthy ox head, which symbolizes an important element of beef noodle, beef.

It is understood that the application of Lanzhou beef noodle registered trademark has been launched 3 years ago. However, in principle, trademarks can not contain geographical names above the county level. The Municipal Commerce Bureau, the Municipal Commercial Federation and the Municipal Industrial and commercial bureau have repeatedly visited the State Trademark Office to explain the special relationship between beef noodles and Lanzhou. After hearing the news of the successful registration, Si Decheng, director of the municipal commercial bureau, admitted that a stone in his heart finally fell to the ground. "This is an ordinary trademark, but it costs a lot. In view of the particularity of Lanzhou beef noodle, the head of the State Trademark Office finally agreed to add the word" Lanzhou "to the logo under the trademark logo, which is affirmation of the catering culture of one side. Therefore, the registered trademark of Lanzhou beef noodle is not only a product trademark, but it represents Lanzhou's unique social resources in a sense. Si de Cheng said.

Compliance with standards will authorize the use of trademarks without compensation.

According to the analysis of the industry, the successful registration of Lanzhou beef noodles has shown the image identity of Lanzhou beef noodle in Lanzhou and even the whole country, which will play a positive role in promoting the healthy and sustainable development of the whole industry.
The registered trademark of Lanzhou beef noodles is from March 28, 2010 to March 28, 2020. With trademark, how to use it? The director of the City Commercial Federation told reporters that the use of registered trademarks will be gratuitous. If the relevant standards and conditions of beef noodle management are met, the City Commercial Federation will authorize its use. At present, the Municipal Commerce Bureau and the Lanzhou Municipal Federation of commerce are formulating management measures for the use of beef noodle labels.

The reporter was informed in the interview that in order to implement the municipal government's "accelerating the development of beef noodle industry in Lanzhou is a major trend, we should take effective measures to increase the intensity of our efforts, accelerate the pace of development, and strive to make a breakthrough in standardization, scale and industrialization" in a relatively short period of time. Based on extensive research and comprehensive argumentation, the city commerce bureau has formulated suggestions on accelerating the development of beef noodle industry in Lanzhou. The head of the Municipal Bureau of Commerce said that the industrialization development of Lanzhou beef noodle will be a systematic project. In the future, we will focus on scale and standardization, with human resources training as the guarantee, and guide the cultivation of the brand by guiding norms, upgrading and technological innovation, and strive to build a beef noodle industrial system covering the whole country with scientific research and development, technical training, production and processing, logistics and distribution, and chain operation in the shortest possible time. The beef noodle will be a highlight industry and a new economic growth point of Lanzhou's modern service industry.

News background

Lanzhou beef noodle is often referred to a pain: "2008 Beijing Olympic Games recommended recipes Exhibition" recommended list, "Xinjiang Su beef noodle" impressively listed. Lanzhou beef noodles are not listed because no one has declared. After that, there were calls for improving the image of beef noodles in Lanzhou and promoting the industry to the whole country.

The municipal government is also highly concerned about the development of beef noodle industrialization. In 2000, the municipal government and the provincial chamber of Commerce jointly organized the "first China Lanzhou beef noodle technology competition". Subsequently, the relevant industry standards were formulated. The Provincial Quality Supervision Bureau promulgated the Lanzhou beef noodle local standard and the Lanzhou beef noodle shop (store) grading standard in 2000 and 2003 respectively, and established the Lanzhou beef noodle Trade Association. In 2007, our city successfully held the first Chinese Lanzhou beef noodle festival, and selected the Lanzhou beef noodle label for the whole country, and collected 449 pieces of works from 30 provinces, autonomous regions and municipalities directly under the central government.