Small Books Sell Millions Of Books A Year.

There are nearly 10 bookstores around Lao Li Kai bookstore. Lao Li understands that if he wants to remain invincible in the fierce competition, first of all, he must work hard on brand and service quality. He is 1.8 meter of the old Li, who is a little fat. He feels very easy-going, and is dressed simply, unlike a boss who already has millions of properties.

According to Lao Li, he used to work as a salesperson in a state-owned bookstore.

In 1998, the unit opened a store in a university in Chengdu. After competition, he became the head of this bookstore.

In order to show his management ability and operation level, he pays attention to the variety and quality of service in his business. He should buy goods every day. If the books that customers need are not available for the time being, he will take cash to other bookstores to buy them first, and then deliver them to the customers.

Because of its good service quality, the annual sales volume of Lao Li's bookstore has reached 1 million yuan, and has been rated as an advanced employee by the unit.

In 2001, as a result of the reform of the unit and the diversion of personnel, he volunteered to buy off his working age. He bought a shop in the University and bought his own boss by buying 100 thousand yuan of his working age.

Lao Li said, at that time, there were nearly 10 bookstores in this university, and the competition was very intense. If not for a long time, the bookstore must be very laborious.

He thought that in order to remain invincible in the fierce competition, we must first work hard on the brand and quality of service.

So all the buyers are required to stay in the book wholesale market all day long. Whenever they see the new varieties, they will be brought back to the shelves for sale immediately. Meanwhile, they are required to do a good job in the book service, do a good job in Book booking and book registration, and immediately notify the wholesalers of the market to procurements.

Whenever customers purchase a larger quantity, they will deliver the door voluntarily.

Because of the good service and the fast arrival of books, Lao Li's bookstores suddenly became prosperous and attracted many new customers.

The observant old Li also found that the stationery shop in the school was doing a good job, so he rented a pavement next door, half used to expand the operation of books, and the other half used to display cultural products. After some investigations, he also imported pen, ink, paper, inkstone, telephone cards, prepaid cards, stationery, envelopes and other cultural products from the wholesale market.

This is not only convenient for customers, but also complement each other, which has doubled the daily sales of books.

In this year, the annual sales volume of bookstores has reached nearly about 2000000 yuan, earning nearly 200 thousand yuan in one year.

On one occasion, he went to the book wholesale market to pick up the goods, and found that the book store next door had a lower discount on purchase than he did. He asked the businessman why it was, and the businessman told him that when the quantity of each purchase was large, the purchase discount could be lower if his own quantity was large.

This old Li understands that retail sales alone are not enough, and we must expand our external businesses and increase our volume.

So Lao Li led a group of people to start the contact group buying business in Sichuan Province, but it was rejected by many colleges and universities.

Before that, some people have established their business relationship. After analyzing, Lao Li thinks that if he wants to enter his market, he must win with more favorable prices and services.

So Lao Li contacted the publisher and bought cash with cash, so the purchase discount was low. Lao Li gave the discount to the school and took delivery at the same time, so many schools gave up their business to Lao Li.

According to Lao Li, almost every university in Sichuan now has business, and these businesses amount to about 3000000 in one year, and only about 200 thousand yuan in a year.

Lao Li's business is getting bigger and bigger, and there is enough money in its hands. Since 2003, Lao Li has started two business ventures around many universities in Chengdu, and has entered the department store industry. At present, the area of department stores has reached more than 10 thousand square meters, plus the successful management experience and management skills, and now business is very handy. Many businesses want to bring their products to him. Because of Limited stores, they have to charge admission fees for goods entering stores, and the annual admission fee can reach about 500000 yuan.

Now, the annual sales revenue of books and department stores is about 20000000 yuan, and the net profit is about 1000000.