Selling Skills In Small Businesses Is Critical.

Sales skills are critical.

Leading role: Jian Feng venture project: computer peripherals accessories initial funding: 30 thousand yuan

Jian Feng is a computer peripheral accessories business.

His shop is located in Qinglong computer city, Taiyuan, where electronic products are highly competitive.

Arguably, this is not an ideal place for peripheral businesses, because the advantages and disadvantages of similar products and their products are obvious. If sales are not brand products, it is very difficult to do well.

However, according to Jian Feng, his sales performance is not bad.

Choosing the shop in Qinglong computer city, building Maple took into consideration its own surrounding environment.

In the environment of similar and similar products, smart businessmen will avoid the same points, but fight the differentiated products of similar products.

Jian Feng has made many attempts in this respect.

He said first of all, he must know what he is doing, know the pros and cons, functions and efficiency of other products, and compete with his own advantages.

The so-called "people without me" have people who have me.

In addition, as a businessman, he also has good business skills and eloquence in sales.

We should learn to establish good cooperative relationship with manufacturers and suppliers, and also have the ability to communicate with our customers, analyze the psychology of customers, know what price and performance products they need, instead of introducing a product to customers at random.

Jian Feng said that because he knows how to communicate with customers and exchanges with him, many customers come back to the store, while their customers gain confidence, their benefits are also improving day by day.

Nowadays, businesses are used to call customers "God", and Jian Feng says he prefers to call customers "customers".

Only when the customers are ready can customers feel the reputation of the business and have the feeling of God.

Jian Feng said his product had no advantage over high-tech products.

But he knows the selling skills very well, knows how to grasp the surrounding environment and communicate with customers when he sells, so his store runs more prosperous. At least, he can find his own place in the competitive environment and survive. This is the key to entrepreneurship.

Attracting employees with affinity

Main character: Sophie venture project: Fashion start-up capital: 25 thousand yuan

Sophie is the general manager of a fashion limited company. Few people know that today's fashion company with tens of millions of dollars in value is developed from a manual workshop.

Many years ago, when Sophie was wearing a garment factory, she only invited two masters and several working girls. She paid little money, but Sophie was kind and helpful.

Sometimes the employee is ill, she will look for a car to send them to see a doctor, and fry the good herbal medicine for them, if they have difficulty in the family, she will also pay part of their wages to give them emergency, so those who are in a strange land and their working girls regard her as their confidant and friend, willing to work for her, sometimes they have to work overtime and have no complaints. If the cash flow is not enough, they will let Sue boss wait for the time to pay the wages.

With the development of business and the growing scale, Sophie's attitude towards employees has not changed. She has held a birthday party for her staff and visited the sick workers in person. She attaches great importance to communication with employees and treats them equally, so that the staff members feel the warmth of the court, so that the cohesion of the company is greatly enhanced, and their brand is broken.

"Without good staff, it is difficult for enterprises to develop, and to attract good employees and let them do their duty to work for you, you need to respect them and care for them. This is the so-called humane management."

Sophie said so.

It is true that when we start a business, we have limited funds and can not attract employees with good wages and benefits. But we can use our affinity to enhance cohesion so that our employees are willing to work hard for you, which is not necessarily achieved with money.

Honesty is the foundation and gold medal is created.

Main role: Cheng Fang Entrepreneurship Project: decoration company start-up capital: less than 10 thousand yuan.

Cheng Fang worked as a painter, and later formed a decoration team. When people denounced the decoration of "guerrilla forces", he did not stop the works he had undertaken. He often finished decorating a house, and a number of them were waiting for him.

Sometimes, a small mistake is made by the workers, and the layman may not see it. He can not be careless when he finds it out, so he can ask the worker to repair it again and compensate himself for the material cost.

He believes in his own quality, so he has a prior engagement with customers, and is responsible for warranty after decoration. Sometimes the problem is not quality, but as long as a customer greets him, he is able to help within the limits of his ability, and his charges are more reasonable and less expensive.

When he chatted with his customers, he said frankly that he was a small business and could not spend money on advertising. He had to rely on customers' recommendation, which required a good reputation.

After several years of hard work, he owns a large scale decoration company, which has considerable popularity in the industry and customers, and the natural business is getting better and better.

If you want to succeed in business, you need to grow stronger in a virtuous circle. Advertising in the information society is important, but it's not everything. Besides, it costs a lot of money. It's very difficult for small business people. The best way is to cherish your reputation. This is undoubtedly a convincing golden sign that will make your business more and more prosperous.

Of course, good word of mouth is not created by mouth, but by honest management and solid work.

So honest management is especially important for people who start their business.

How to make money in small businesses

First, the "profit model".

In the first two industry, the "profit model" is relatively simple. In the third industry, it is not so easy, especially in the consulting and intermediary industries, how to charge, collect fees, collect fees, and whether consumers approve of your fees.

If the capital allows, it can be adjusted by some commercial research companies or directly after the establishment of the company's operation. If capital is limited, then only through their own perception of the market, can they consult their friends through their social relations such as friends and relatives, former colleagues and classmates.

Second, stick to your brand belief, have a long-term vision of your career, and weigh the pros and cons.

In the initial stage of business, if the business situation is good, we must carry out the idea of "strengthening first and then bigger", stabilizing, consolidating, improving and developing. We must continue to expand our business and form a certain scale. We should not lose sight of our rich interests, but seek to be comfortable and not enterprising.

Third, we should be cautious about franchising industry.

Nowadays, franchising is very hot. What kind of advertisements such as bookstores, cosmetics and so on are all over the world. In fact, joining the chain is a cooperation, at the expense of your profits.

In order to make every coin fall into your pocket, you need to work hard for yourself, and often remind yourself of what you want to start.

Fourth, don't worry about the boss's addiction.

When some friends get on the right track, they think that they can sit back and relax and start hiring employees.

Employing employees is equivalent to giving up their human capital investment returns.

Fifth, do not start with emotion.

Many friends are unhappy with their present units or feel that their talents are not being used in the original group, so they choose to start their own businesses. This emotion can play an incentive role, but sometimes it will cause insensitivity to market signals or make a desperate decision with a gambling mentality.

Sixth, objectively estimate their own risk tolerance and pressure from the cause.

Just like in the war, it is very likely that a very good subordinate officer is promoted, but his performance is not as good as that of his former junior.

Seventh, what if entrepreneurship fails?

Most entrepreneurs are dissatisfied with the status quo, want to improve their lives through their own efforts, failed to start business, lost, is likely to be many years of savings, is likely to be a stable job now, but we must carefully think about it, after failure is not nothing, and have valuable experience.

If they can be summed up conscientiously, these will play an important role in the future career.