World Celebrities Talk About Expo (Twenty-Six)

Frank Rib, chairman and chief executive officer of Danone Group, France.

Born in 1957.

In 1980, he joined Danone Group and worked in the control department, the marketing department and the sales department. He served as the head of the new market integration development department of the biscuit business in 1989, and served as the managing director of Evian mineral water in 1990. He has been in charge of the group business development Department since 1992 and is responsible for the group's whole ball development, especially in Asia and Latin America.

In May 1996, he was appointed chairman and CEO of Danone Group.

First of all, I would like to extend my heartfelt congratulations on Shanghai's great achievements in successfully hosting China's 2010 Shanghai World Expo.

Although this event has not yet begun, but from the current preparatory work, Shanghai World Expo will undoubtedly be an unprecedented grand occasion.

The active participation and enthusiastic support of many countries and famous enterprises fully demonstrated the pivotal position of World Expo this year, and also reflected the importance and influence of China in the global financial crisis.

In 2010, World Expo, Shanghai, will further establish Shanghai's important position as an international metropolis and attract global leaders and business elites to gather here.

The remarkable achievements made by Shanghai in preparing for this World Expo are of no significance to Danone.

As early as the bidding stage, Danone was a staunch supporter and provided assistance within his power.

We are deeply impressed by the foresight, efficiency and extraordinary organizational capability shown by Shanghai in the whole preparatory stage.

There is no doubt that organizing and holding such a great event will greatly enhance Shanghai's city charm.

In the next few years, Shanghai's economy, education, infrastructure, innovative thinking and social construction will benefit from it and make great progress.

For the world, Shanghai World Expo is also an opportunity not to be missed.

Before the outbreak of the global financial crisis, Shanghai was visionary in its choice of "Better City and better life" as the theme of this World Expo.

This theme seems simple but profound. It not only expresses the longing for a bright future, but also the common hope of mankind for sustainable development.

"Better City, better life" goes beyond the usual sense that World Expo presents the world with new technologies and new inventions. It means a greater social responsibility and hopes to bring together the global elite and work together to create bright future.

In the course of world development, while emphasizing business prosperity, we must also focus on improving the well-being of mankind. In 2010, World Expo, Shanghai, provided such an opportunity for us to examine ourselves and seriously consider how we can do better in today's complex and competitive world.

One of the most important messages that Shanghai World Expo will pass on to the world will be how to better balance the relationship between economic development and humanistic harmony.

She will provide a platform for people, governments and enterprises to exchange views on how to make the city better, how to make human life more harmonious and how to create a sustainable future.

In the final analysis, the success of an enterprise depends on finding a balance between business interests and social health.

The social environment and stability of enterprises is the key to the sustainable development of enterprises.

In Danone's view, whether enterprises can develop sustainably depends on whether enterprises create practical value for society.

Danone always adheres to the idea of laying equal stress on business objectives and social goals. This is Danone's corporate culture gene.

To build a stable and sustainable society and pay attention to the health of the people is undoubtedly an important topic. This is also the core content of Danone's business philosophy.

Danone has always been concerned about the weakest link in society and is committed to contributing to the solution of socio-economic differences.

We launched a pilot project with the founder of the Grameen Bank (Bangladesh Rural Bank) and the Nobel Peace Prize winner, Professor Mohamed Yunus, to establish the first social enterprise in Bangladesh.

This project helps local people to be self-sufficient by giving people the means of fishing, thereby improving the level of economic development in the region.

At the same time, through this project, people in the community learn how to do business and manage enterprises so as to acquire new skills.

For a long time, Danone Group has been giving positive support and support to the development of enterprises in their communities.

Shanghai is our base for developing our business in China. We are honored to become a member of the Shanghai city. Our success has been benefited from the rapid development of Shanghai.

We have also been working hard to better repay the local community and work hard to create a stable and harmonious Shanghai.

The successful holding of World Expo in 2010 is of vital importance not only for Shanghai, but also for the world as a whole.

This event will give people around the world a chance to get to know China and perceive Shanghai in a short distance, so that the whole world can understand Shanghai and China's concept of "Better City, better life".

We are standing with the government of Shanghai and the people of Shanghai. We look forward to the 2010 Shanghai World Expo becoming the most successful, most brilliant and memorable event ever held.