Beijing Department Store Has A Beautiful Appearance For Itself.

The "BALENO" logo outside the gate and the bulletin board of the "world famous shop" have not been removed. The banner of "Xiangyun century famous shop is about to open" has been hanging all around. This indicates that the world department store is finally ready to sail again after several rounds of deliberation after the three and a half years of suspension.

Reporters yesterday learned that Shi Du department store has been taken over by the new business operator and changed to Oteri J format.

However, the new operators have never set foot in the commercial retail area, making the future of the project full of uncertainty.

Yesterday, reporters in front of the world department store saw that the surrounding area around the mall had been withdrawn for several months, revealing the original appearance of the store.

On the side of an open glass door, there is "investment promotion" on one side, and on the other side, the poster "invites the entry of century names".

According to the reporter, the new business of the world department store is Beijing Xiangyun century business limited company (hereinafter referred to as "Xiangyun century").

According to the plan, the world department store will be renamed Wangfujing century famous product. It opened in June and appeared in the form of outlets.

For the current investment progress, Xiangyun century said, "inconvenient to say."

However, according to an insider, because the Xiangyun century has not yet set foot in the experience of commercial retail, shopping malls are likely to be assisted by its partners.

It is reported that the property rights of the 5 floors of the world department store belong to many owners. Besides the three floors, they belong to the China Construction Bank, and the other floors are owned by dozens of owners.

Three and a half years ago, the Construction Bank of China applied for a court to force 75 businesses to retreat from the three tier of world department store, causing disputes between shopping malls and tenants.

Overnight, world department stores were empty.

To this day, this problem has not yet been solved, and the underground garage with nearly 4000 square meters of shopping mall is located in Century Towers last year.

According to the introduction of Xiangyun century, the Wangfujing century famous brand has only one floor area of about 6000 square meters and can be used.

Many people in the industry expressed concern about the brilliance of the past century's department stores in Wangfujing.

Lai Yang, Secretary General of Beijing Institute of business economics, believes that the core of Oteri J is brand resources.

Including top grade discounts, Cui Wei, new world and other shopping malls because of a large number of brand resources, every new shop opened, there will be many brands to follow, greatly reducing operational risks.

How to solve the investment problem has become a key factor for the success of the new business operator.

However, compared with the difficulties faced by merchants, the new business operators are not familiar with the business environment of shopping malls, and they also add uncertainty to the prospects of Wangfujing's famous brands.

A person in charge of the shopping mall said that the choice of open outlets is to catch the market gap of Wangfujing business circle.

And the actual situation is, in the "south hot north cold" Wangfujing Pedestrian Street South, stands the top grade discount Gong Mei building store.