2010 Let Store "Face" Solve Problems

about Supplier It is a common occurrence to have a dispute with a store. Naturally, no one wants to have a dispute, but not wishing it does not mean that disputes will not arise. Therefore, suppliers should rationally view their own cooperation disputes with stores. Generally speaking, when dealing with these cooperative disputes, suppliers often simply resolve disputes. angle To consider the problem, focusing on the dispute itself, will not look at the dispute itself in a higher perspective. When a dispute happens, it will only think of how to solve the dispute quickly, but not whether it can solve some deeper problems with the store by using disputes.

In fact, all kinds of disputes arise from the public and the media. Attention degree As far as we can see, the more institutions that have public influence, the more attention will be paid to the public and the media. Therefore, from the perspective of corporate influence, the hypermarket naturally attracts more attention than suppliers. Stores are naturally "face" and will try every means to safeguard their "positive image" in the public mind. And this is the "weakness" and "weakness" of the store, which is the key for suppliers to settle disputes.

A good face is a price to pay.

Like all the beautiful people in life, "good face" is not natural, but needs to be carefully managed. It takes money, energy and time. For the hypermarket, its "good face" in public is naturally not formed overnight, but also needs long-term management of the store. In order to maintain the good public image of the hypermarket in the media's mind, as well as its reputation and professionalism in the supplier group, to establish a fair and equitable corporate image, the store will sacrifice some of its short-term interests in return for a "good face".

Therefore, suppliers should not be afraid of having disputes with stores. Instead, they should dig out some "hype points" which are interested in the public and the media. Therefore, when suppliers are in conflict with stores, purchasing and other operational personnel, we can expand the impact of disputes through strategic "upward" poke up, and enhance public and media attention and attention to this matter. Once the dispute rises to the height of the media hype, it will attract the attention of the top sellers. Disputes are also likely to be resolved. Moreover, many supermarkets now have a complete complaint system, and the supervision system inside the stores is very sound, so long as you make sure you have reason and evidence, you can do this.

How to solve disputes by selling face concept

1. Find the right person.

There are different management levels in different operation levels in the store. Therefore, when suppliers encounter "disputes", we must first find out which department of the store falls under the jurisdiction of the event, and who is the superior of these departments. Finding the right people is the premise and key to ensure that disputes are properly resolved. Just imagine, if you can't even figure out who will handle the incident, how can we resolve the dispute?

2, things are not right.

No matter which level of the store, there is a dispute. We must grasp the principle that things are not right. That is to say, do not put human factors in the first place, do not "settle" to a specific person or thing, and question the problems of the event itself. In this way, there will be no specific conflict with the specific operators of a specific segment of the store, and "tear up" things. For example, a supplier in the promotion, after paying the promotion display fee, the store purchase and put forward the sales guarantee fee. In questioning and casting the matter, suppliers should raise the matter to the height of similar events, rather than specific purchases and promotions.

3, identify the "main points".

We all know that if we want to attract enemies, we must first find the right points. That is to find each other's "soft rib", where the store did not pay attention to the event, and these points also need to have a certain hype value. It can affect the public image and corporate image of the store. Otherwise, if you punch out of the "point", it will give the other party the breathing time and opportunity, and will put himself in a disadvantageous position. Generally speaking, in terms of strength, suppliers are naturally not competitors. So, if you want to sell the stores, you have to find the "gate of life" in the store, and then win the game. For example, the use of the event itself is unreasonable to question the credit, professionalism and management capabilities of the hypermarket. No store is willing to lose face in front of the self-evident fact.

4, master the processing rhythm.

In dealing with such disputes, we must grasp the rhythm of operation. In operation, it is possible to embody continuity instead of "one shot". Before making a complaint, we must have a specific timetable. On the one hand, this can make the supplier's disposal more planned, rather than referring to where to fight. On the other hand, it is also a deterrent to stores.

5, the reputation of the public to the public.

In dealing with events, one of the details that need to be paid attention is that when suppliers are making complaints, they should not operate in the name of individuals, but in the name of enterprises. On the one hand, it can make things more public and avoid private disputes; on the other hand, it is more likely to arouse the attention of the other side.