Entrepreneurship: Looking For Business Opportunities From Another Perspective
Investors need to be good.
business
Touch and investment sensitivity, just like a soldier can catch a fighter, and the fisherman knows where there is a big fish.
We must be good at market segmentation, conduct research on consumer behavior, grasp customer's consumption demand and change trend, and constantly innovate, launch series products and services, and create new market highlights to meet customers' needs.
When the euro was first launched, Zhejiang Haining Changhong leather goods company put more than 40 2 million 300 thousand euro special leather death clips into the European market and then sold out.
Why did a small leather factory produced by a small unknown factory sell so well? Originally, the owner of the private enterprise has already discovered that the size of the currencies of a dozen European countries is less than that of the euro, which can be loaded with euro leather wallet, at least 170 millimeters and 95 millimeters wide, and all kinds of leather covers popular in Europe can not afford 80 millimeters.
In addition, the euro area has a population of more than 300000000, and the market is huge.
Seeing this customer demand, the boss says he can do it, and his sales performance is not bad.
The so-called "
customer
God is everything. Starting from the needs of customers, we must have a place in the market.
Coincidentally, in Europe and the United States, about 50% of the high-end clothing, consumers at the same time to buy clothing at the same time.
More than 90% of tailors specialize in Alteration.
The new clothing modifications include sleeve length, trousers length, waist length of skirt length and so on.
The basic requirements of the modification are consistent with the shape of the consumers. The higher requirement is to modify the curves, proportions and outlines of the garments, so that the modified garments can fully demonstrate the advantages of the consumers' physique, cover up defects and deficiencies, and truly reflect "people rely on clothes and clothes".
Good fashion Redeemer is very popular in the United States. Luxury stores do not hesitate to hire them because they can help the mall to attract and retain a loyal group of customers.
The vast majority of consumers in the US have their own satisfied and frequently patronized fashion reformer, and some customers even move to other stores with "modified" members who have never heard of them.
At home, the service does not seem to be given enough attention.
Many consumers may have encountered such a situation: find a style, color and style are very satisfied with their clothes, but after trying to find that the sleeves are too long or waist circumference is too thick, because there is no matching modification service, the sister reluctantly cut love, give up the idea of buying.
A clever salesperson should try to maintain good communication with a good clothing reformer in order to lend them a hand in sales.
some
Toy factory
Many beautiful teddy bears and Bobbi dolls are produced, and the price is very low.
One day, the boss stumbled upon many children playing around an ugly insect.
He suddenly opened the door. "Toys on the market are all prettier than one.
The number of beautiful toys not only aggravates competition, but also makes people bored.
If we introduce a batch of ugly toys, then their freshness may raise the appetite of their children and make them rush to buy. Is it not a surprise move? So the boss specially invited several children to paint ugly dolls in their spare time, and then selected the ugly and interesting patterns to be sent to the factories for processing. As a result, the toys were sold out after the launch of the market, and a large number of orders came one after another.
It can be seen that when investors encounter a sudden crisis, you might as well look at the problem in a different way, and put the eyesight on the blank area that others have not yet set foot on, perhaps entering the realm of "full of secrets".
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