Interview With Chen Jinbo, General Manager Of Fujian POOVE Shoes Co., Ltd.

He is adhering to the "ant philosophy". He is one of the 100 marketing leaders who influenced China in 2006. He is the leader of Chinese youth clothing. He is committed to building the first brand of Chinese youth sports equipment. He is the general manager of Fujian POOVE Shoes Co., Ltd., Chen Jinbo.

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Under the painstaking efforts of Chen Jinbo, POOVE has grown from a child shoe manufacturer to a leader in China's youth apparel industry.

What kind of business secret does Chen Jinbo have in order to keep his business growing and growing in business? Recently, we have conducted an exclusive interview with Mr. Chen Jinbo on the occasion of POOVE's first international youth costume design competition.

All for youth's future

Now, POOVE has made brilliant achievements in the field of children's shoes, so what is the driving force for POOVE to continue to dress for young people?

"What is the concept of teenagers, young people and teenagers? What should teenagers wear?" the questions raised by Chen Jinbo made us speechless.

Young people are neither young nor young, but they are a large group in between.

Nowadays, the clothing of the youth is very rich, and the clothing for young children is also very rich, while teenage children have become a neglected middle ground.

They are too mature in their young people's clothing and parents don't like them; children's clothes are too childish and children don't like them.

In fact, the age of teen years is the age for children to learn to dress, but there are few clothes for them to choose, and there are few well-defined teenagers' clothing on the market.

Chen Jinbo said: "POOVE's brand culture is always concerned about the healthy future of young people, so we are committed to fill this market gap.

POOVE hopes to accompany young people to grow and let them have their own choices.

Whether it is sponsoring the China Youth Volleyball League, the Sino Russian Youth Games and the China Japan Korea youth games, or building the "China youth sports equipment research and development base", there is only one purpose for the healthy growth of Chinese youth.

POOVE's product positioning is healthy, sports and fashion.

Chen Jinbo believes that health is always the first priority. This requires the selection of fabric, raw materials and ergonomic design, which ensures environmental protection, safety and healthy growth of young people.

The healthy growth of young people is inseparable from sports, especially the pressure of Chinese teenagers learning very much, and their after school life is very monotonous.

Wu Shouzhang, vice chairman of the Chinese Olympic Committee, once gave POOVE a word "POOVE to revitalize the youth movement in China". This is not only the encouragement of the elderly, but also the vision of POOVE.

Fashion is to make teenagers more and better accept the concept of health and sports.

Your clothes are healthy and sporty, but they are ugly. Children will be excluded. If you can ensure fashion and popularity while you are healthy and athletic, more teenagers will join the healthy and athletic teams.

Specialization must be done.

POOVE's series of youth sports equipment includes all kinds of equipment and things that teenagers need for daily sports and life.

In addition to the traditional sports products (such as tennis racket, badminton racket, football, basketball and so on), they also include their clothing, that is, the fashion and leisure sports products series.

It can be said that this series of sports equipment has everything, and is different from children's clothing and adult clothing, and has a strong youth style.

When asked how long the development of such a series of sports equipment would take, Chen Jinbo admitted that it took five years to complete the development, and the cost of manpower and material resources was not small.

"Don't think this time is long, but haste makes waste.

The first five year plan I put forward for POOVE is to extend the clothing for young people and the comprehensive youth sporting goods, first to create the first brand of Chinese youth sports equipment.

Sports equipment is very professional and must have scientific and technological content. Otherwise, once young people use unscientific sports equipment, they will not only help them grow healthily, but will cause injury.

POOVE is most concerned about the future of children and adolescents, so we must be professional rather than superficial, just to change the size of children's shoes or to turn adult shoes into smaller ones.

Chen Jinbo's pertinent words made everyone nod.

At present, the information contact of young people is very extensive, and their vision is very unique. Therefore, the appearance design and the overall image design of products need to be operated by professional designers instead of following suit and copying.

Fashion is also very professional. Good fashion is what the enterprises do on the street, rather than wait until the prevailing trend is formed.

So POOVE found foreign aid, invited experts from China Fashion Color Association and POOVE designers to study and predict fashion products and fashion trends.

Therefore, people can see that POOVE's teenage clothing is never "playful", nor does it imitate adult clothing, but is full of fashion and fashion elements that meet the needs of young people, while maintaining a healthy and upward style.

Through cooperation with China Fashion Color Association for a long time, POOVE has finally become the Chinese youth sports equipment color research and development base, and has the exclusive professional support of China Fashion Color Association in the grasp of the trend.

In 2009, POOVE and the Chinese Fashion Color Association jointly hosted the "China Japan Korea fashion creativity summit" and "Asia Youth Fashion Trend Conference". Now, we have launched the first international youth costume design competition.

These professional activities are of great significance for POOVE to grasp the trend of youth clothing and the development of China's youth apparel industry.

Be a pioneer in the future

When it comes to the achievements of the enterprise, Chen Jinbo's face can not hide his pride: "at the end of last year, our product color design was awarded the 2009 China Color Application Award, and the POOVE brand was also awarded the" 2009/2010 China's most popular charm youth clothing brand ".

It can be said that the importance of POOVE's research and application of color value has been fully affirmed in recent years.

And at the recent ordering meeting, our new product has also been confirmed by the dealer. From the order quantity to the short selling feedback received at present, our well-designed series of shoes and garments will definitely be sold this year. "

"As a service enterprise for young people, I always remind myself that our consumers are teenagers -- they are tomorrow and the future, so we can not regard ourselves as simple producers, sellers, and future developers.

Therefore, POOVE set a great goal, whether it is the first brand of the global youth sports equipment or the famous brand of international youth clothing. This is not my personal ambition or the high vision of the enterprise, but I believe the prospects of Chinese youth are so broad.

How big the future is, how big we should be. "

Chen Jinbo's speech made everyone move.

I believe that POOVE, as a strong national brand, will be the giant of China's youth apparel industry and stand in the forest of the world's youth brand under the leadership of such an excellent entrepreneur.