Korea Outdoor Brand KOLON&Nbsp; SPORT Wants To March Into China

KOLON SPORT grasps the trend of China's consumer market in a timely manner with keen market response and insight ability. market 。

A few days ago, South Korea's KOLON SPORT officially announced that 2010 will be the first year to enter the Chinese market in an all-round way, and actively carry out various marketing activities, becoming a rising star of China's outdoor products market. As the first outdoor goods brand in Korea, KOLON SPORT is now an internationally famous brand of outdoor products.

KOLON SPORT opened its first branch store in Beijing's high-end shopping mall Yansha mall in September 2006, and has taken a solid step towards China's market. So far, KOLON SPORT has 17 branches in China, and it is expected that the number of branches will reach 30 by the end of this year.

KOLON SPORT was in 1973. The Republic of Korea Since its establishment, all kinds of outdoor clothing and articles for mountaineering have been launched, which has greatly promoted the development of outdoor leisure industry in Korea. After thirty years, KOLON SPORT, a symbol of nature and a green evergreen SymbolMark, has won the trust and favor of consumers. At the same time, KOLON SPORT launches fashionable products with sophisticated functional materials every year, which is popular among young consumers. In addition, KOLON SPORT is committed to the research and development of environmental products. environmental protection Leader.

Since 2008, KOLON SPORT has introduced many products that are in line with China's local preferences with excellent design strength and product competitiveness. Today, through superior product quality, creative marketing activities and personalized service, we will publicize and promote KOLON SPORT brand and products on a large scale. In 2015, we decided to become the top three of China's outdoor products market.

In this regard, KOLON SPORT, general manager of Zheng Xing Xing, a regional legal person in China, said: "China's outdoor products market is growing rapidly at a rate of 30% every year, and the sales volume in 2010 is expected to exceed 4 billion yuan. Therefore, under the excellent situation of the Chinese market, KOLON SPORT will enable more Chinese consumers to know and love the KOLON SPORT brand through effective publicity and marketing activities.