Shengzhou: Building An International Tie City

The Shengzhou tie industry, which has a history of more than 20 years, has taken 80% of the national tie market. Since 1984, the tie industry in Shengzhou has grown from scratch, from small to large, from weak to strong. So far, it has formed the tie industry cluster of "small product market, small area big industry, small enterprise cluster and small government service". It has been positioned as the "Shengzhou international tie City" in twenty-first Century by the Zhejiang provincial government. It was named "China's famous tie city" by the China Textile Industry Association. It was awarded the "international cooperation base of China Shengzhou tie industry" by the foreign cooperation and coordination center of the national development and Reform Commission of small and medium enterprises. It was awarded the "real silk products popular trend publishing base" by the Chinese popular color association. Shengzhou tie also became one of the first 5 regional brands in Zhejiang province. A series of honors fully demonstrates the obvious advantages of Shengzhou's tie industry. Nowadays, the Shengzhou tie industry is not only a pillar of Shengzhou's national economy, but also a pride of Shengzhou people.

It is understood that the city of Shengzhou has more than 1300 tie enterprises, 10 sales of hundreds of millions of enterprises, more than 50 thousand professional skilled production workers, the annual necktie 350 million, export 160 million, the output value of 10 billion yuan. It has been exported to more than 80 countries and regions, occupying 90% of the national market and 40% of the world. With more than 1300 imported high-end computerized jacquard looms and tens of thousands of ordinary rapier looms, it is one of the most concentrated looms in the world, with an annual production of over 2000 million high grade fabrics. The company has more than 500 professional designers, 2000 kinds of Nissan flower styles and 24 hours' production capability from flower design to finished necktie. In the 8 consecutive national tie design competition, the designer of Shengzhou tie enterprise won 3 first prize, 1 special Creative Award and 11 first prize.

At present, Shengzhou owns ties of 1 famous brands in Zhejiang, 6 famous trademarks in China, 2 famous brands in China, 8 famous brands in Zhejiang, and 8 famous trademarks in Zhejiang. In addition, more than 80 famous brands at home and abroad, such as Valentino, Pierre Cardin, Montagut, YOUNGOR, Shanshan, Heng Yuan Xiang, have been licensed or licensed in Shengzhou. However, the zero export of independent brand ties is obviously a "embarrassment" compared with 40% of global output. The Shengzhou necktie Industry Association is also trying to change this situation, actively communicating with the local government, and supporting from policies. On the one hand, it encourages enterprises to create their own brands, and the government rewards them; on the other hand, it encourages enterprises to acquire foreign brands, and takes advantage of foreign brands to bring Shengzhou ties out, and really makes Shengzhou into an international tie city.

Yu Jianhua, general manager of Shengzhou Market Development Corporation, said that the Shengzhou tie industry, which has 90% of the total output and 40% of the world's output, has begun to expand to silk, home textiles, knitted apparel and other industries. Shengzhou has begun to transform and upgrade the Chinese tie City, and set up a modern specialized market group, which integrates transaction, display, technology, scientific research, storage, processing, leisure and sightseeing, office, information distribution, logistics and distribution functions, and so on.

The development of specialization is inseparable from the excellent service platform. The China Apparel Association's clothing Specialized Committee Secretariat is located in Shengzhou; "China Tie city" and "necktie boutique Exhibition Center" are the largest professional wholesale market of neckties in China; the "Chinese tie online" professional website is the most concentrated tie information service center in China; the national leading garment quality inspection center is the authoritative institution for the quality inspection of necktie apparel in China.

With the further acceleration of global economic integration, the tie industry in Shengzhou is facing new opportunities and challenges. Shengzhou tie enterprises will further enhance their awareness of innovation and cooperation, actively introduce talents in design, technology, management and foreign trade, further improve the quality and brand awareness, and speed up the integration of the world and the world.