Global Celebrity Tan Shibo (Forty-Nine)

Zheng Xinmiao, born in 1947, graduated from Northwestern University. He served as the head of the cultural research section of the Policy Research Office of the CPC Central Committee, the vice governor of the Qinghai Provincial People's government, and deputy secretary and deputy director of the Party committee of the State Bureau of cultural heritage. In September 2002, he was Vice Minister of culture, member of the Party committee of the Ministry of culture, President of the the Imperial Palace Museum, and also served as secretary of the Party committee of the Imperial Palace Museum in September 2003. In November 2008, he was no longer the Vice Minister of culture. He is a member of the Chinese Writers Association and President of the Lu Xun Research Association of China.

In mid June 2004, when I was invited to attend the "Second China 2010 Paris Shanghai International Forum" and delivered a speech on the beautiful Senna River in Paris, I had a deep concern with Shanghai World Expo. I was always concerned about the progress of the preparation work and listened to the approaching footsteps of this gathering.

The theme of Shanghai World Expo is "Better City, better life". With the accelerated pace of global urbanization, how to create a better city and create a better life is a common concern. Then, what is a beautiful city and a good life? It's not just tall buildings, convenient service facilities, abundant material comforts, it also needs culture, and needs to maintain and develop the cultural characteristics of the city.

The cultural characteristics of the city are formed by the history and tradition of the city, and are prominently reflected in the cultural heritage of the city. There are visible historical buildings, historical relics and museum collections, as well as customs, languages, folk literature, handicrafts, and other intangible cultural heritage. Cultural heritage is the memory and footprint of a city, a precipitation of urban civilization, and a valuable asset to help people meet today's challenges and create a better future. For Shanghai, which has a deep cultural background, it is also rich in material and intangible cultural heritage. They are symbiotic with Shanghai city. Shanghai has shown more individuality and charm because of these heritages, and cultural heritage has been preserved better by the city. For a beautiful city and a good life, the protection and inheritance of the cultural heritage is an indispensable part of the topic.

{page_break} to maintain the cultural characteristics of the city is not to stop and remain unchanged, but to develop on the basis of guarding the root. The basic spirit of Shanghai's urban culture is open-minded, open and inclusive. This spiritual materialization is reflected in the way of doing things in Shanghai's urban buildings, and it is also a deep reason for the vitality and vitality of Shanghai's cities. World Expo is a great display of the achievements of human civilization. World Expo, Shanghai, will be the largest country with the largest number of exhibitors in history. In fact, it is a great cultural exchange between different nationalities and different countries. It can also leave behind the cultural heritage of the Huangpu River and the cultural heritage of the theme exhibition. Shanghai culture will strive to absorb the essence in the exchange with foreign cultures, and the root of urban culture will also be better nourished.

While creating a good life, the city is also enriching its own cultural heritage, enhancing its cultural concept, developing and even creating a new culture. This will be a concept and a value concept conveyed to Shanghai by various exhibitions in World Expo, Shanghai.

When I was in Paris to attend the International Forum on World Expo in Shanghai, China was preparing two spectacular events: Beijing Olympic Games and Shanghai World Expo. In my speech, I said that I and the Chinese people firmly believe that these two events will be successful. Four years later, the Beijing Olympic Games really shocked the world and the Chinese people's dream. After six years, World Expo, Shanghai, will also leave a magnificent chapter in World Expo's history.