"Negative Cost" Takes The Express &Nbsp; Fujian'S Clothing Enterprises Should Deal With The Low Carbon "Big Exam".

In the face of the inevitable "low carbon" exam, clothing companies have taken action.

Following the Copenhagen summit last year, McKinsey, a global management consultancy, recently conducted a study of mature low carbon technologies. Data showed that over 1/3 of the 200 technologies already released were "negative costs".

In other words, energy saving and emission reduction is the fastest cost investment.

Smart Chinese clothing companies have been eyeing business opportunities.

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Let consumers pay for low carbon

In the textile and garment industry, 99.6% of small and medium enterprises, and 95% of non-public enterprises, in the case of limited capital, technology and talent, the road of "low carbon" seems to be difficult.

Hong Jinshan, a head of the costume on the left bank of Fujian Shishi, put forward a new method.

"We plan to launch a batch of garments in the autumn of 2010, all of which adopt low carbon and environmental protection fabrics."

Hong Jinshan told the clothing Times reporter that he had taken a "paper jacket" during the meeting in Copenhagen.

"Paper jacket" looks like a typical marketing concept.

In fact, the so-called "paper" means the outer coating of jacket fabric contains pulp components, which can accelerate the degradation of fabrics, shorten the degradation time, and reduce the pollution caused by chemical fiber components and materials.

It is understood that the left bank launched paper jacket products, the price is higher than ordinary products, many are still welcome by customers, and less than a month after being sold out.

Hong Jinshan told reporters that "every brand has its core culture. Instead of finding some irrelevant gimmicks, it is better to regard social responsibility as a brand's spiritual appeal and introduce it to the theme of every season's clothing design."

Hong Jinshan's bold proposal is to calculate the carbon emissions of every garment and let consumers pay for it.

Hong Jinshan, the costumes chief designer of the left bank, explained that taking a cotton T-shirt as an example, from the cotton planting process to the production of clothing and then to the sales terminal, and after being washed, dried and ironed by consumers (after 25 counts), the whole process will discharge 7 kilograms of carbon dioxide. That is to say, after the whole life, the more than 200 grams of cotton T-shirt will emit carbon dioxide close to its own weight of about 30 times.

And chemical fiber fabrics, carbon emissions will be higher, such as a 100% polyester pants, assuming that its life span of two years, including production and consumption links, the entire carbon emissions of about 47 kg, equivalent to 117 times its own weight.

According to the calculation of buying only two T-shirts, two shirts and two coats per season, once you choose clothing with color and pattern, plus leather, wool and other clothing, the amount of carbon added in your wardrobe every year is far more than 1000 kilograms.

On average, the cost of low carbon clothing increased by an average of 15%, while the internal cost of digestion also required the other half to pay for it.

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Enterprise technical pformation to deal with problems

Are consumers willing to pay more than 7.5%?

In the clothing market that still plays a major role in price competition, these leading apparel companies appear confident.

"We have tried to promote a wash free jeans, which is very popular in the market.

If we explain in detail to consumers the amount of carbon produced by each garment, they will be willing to pay for public awareness and competent consumers.

Hong Jinshan introduced that two years ago, CCTV economic channel host Rui Chenggang paid for the carbon emissions.

According to the insiders, more and more scientific research and investment are needed for the textile industry with fierce competition and weak profit to survive and develop for a long time.

Smart clothing leading enterprises such as XTEP, PEAK, Lining and so on want to catch the latest popular "low carbon" express.

"The company is developing and reducing the amount of carbon dioxide in the atmosphere, and in the production process, there is no need to adopt new processes and new fabrics that are chemically treated."

Xiamen sports clothing enterprise PEAK Propaganda Department Hou Lidong briefed our reporter.

Experts pointed out that China's textile industry has accumulated a lot of contradictions and problems in the long term and rapid development. For example, the weak ability of independent innovation, unreasonable industrial structure, and low level of repeated construction are all factors restricting the low carbon economy. Technology and technology are the key to the development of advanced countries. Therefore, the implementation of emission reduction through independent technology and technological innovation is the most effective and effective way to narrow the gap with advanced countries.

According to the textile and Apparel Association's data, the energy consumption of China's textile industry is roughly 4.84 tons of standard coal / ton fiber.

Among them, the energy consumption of the garment industry is 1.05 tons of standard coal / ton clothing, and the energy consumption of the weaving industry is about 0.95 tons of standard coal / ton fiber. The energy consumption in the printing and dyeing industry is roughly between 2.5-3.2 tons of standard coal / ton fiber, with an average of 2.84 tons of standard coal / ton fiber, accounting for about 58.7% of the energy in the whole industry.

Initiative leading enterprises

While textile and garment enterprises are making vigorous efforts to carry out low-carbon reforms, some people in the industry say that they should be calm in their attitude towards low-carbon reform.

"From a sales point of view, the key to success or failure of this revolution lies in the market. We hope that enterprises will be calm and rational, and do not spend too much money blindly to follow suit."

Sun Ruizhe, vice president of textile industry association, said.

First of all, authoritative departments that have not responded have issued corresponding industry standards.

Experts point out that before authoritative bodies have not set a unified low carbon standard, low carbon standards remain a suspense.

The industry has also been controversial about the standards. There are two basic viewpoints: one is that low carbon is only a relative standard and can not be "one size fits all"; the other is that there must be a baseline to divide all kinds of low carbon products and take the same direction.

At present, the low carbon standards promoted by some non-governmental organizations basically belong to the relative standard.

But the relative standard of reference is obviously not clear, and there is also the difficulty of actual operation.

Second, set standards.

Who should be the main body of trying to cross the river by feeling the stones?

Sun Ruizhe believes that for the current industry's market purchasing power gap and other actual conditions, low carbon economy still needs leading industries.

However, the relevant experts also said that although the textile industry has not been included in the industry which is seriously polluted and overcapacity, the role of the textile industry in the low-carbon economy can not be underestimated. The task of energy conservation and emission reduction is equally arduous.

In the face of the world's low carbon economic development mode, textile printing and dyeing enterprises should actively accelerate the adjustment of industrial structure with the support of national policies, vigorously advocate the use of environmental protection materials, and encourage the development and application of new technologies and technologies in the textile industry.