Decoding The Layout Genes Of Children'S Clothing In Europe And The United States

Effective and successful

At present, the layout of children's wear has gradually begun to be standardized.

From the sales point of view, the layout of children's clothing should not only attract children in the use of color language, the body language of props, but more importantly, the parents of children should be captured emotionally. From the perspective of aesthetic layout, children's clothing layout can only be focused on children's color preferences.

In the actual layout of children's clothing, there are generally two ways to work together.

For children's clothing brands, the layout plan should focus on the theme and brand positioning of layout.

The window layout of children's clothing develops very fast in Europe and America. The method adopted is also ingenious. It has brought a very good effect to the marketing of the brand itself and the dissemination of the brand culture.

The layout of several European and American children's clothing windows will be introduced below.

Gene 1: keyboard layout

The layout of keys is mainly a layout method for children's psychological characteristics, which is expressed by the rhythm of keys. The display method of this window can better convey the age pattern of clothing styles and clothing brands.

For example, we can skillfully use the key layout and show different effects through the hierarchical layout method, which fully reflects the ingenious use of color language.

This way of layout should not be too rigid in the layout of the color system. The cool and warm tone of the store should be well coordinated.

In order to create atmosphere for clothing display effect, the device structure of the design should fully reflect the auxiliary role of clothing product display in actual operation.

The exhibition space should be reasonable, smooth and highly guided.

The marketing concept now emphasizes consumers' psychological feelings. They need plenty of free space to shop, choose independently, and enhance the participation of the guiding factors in the store sales behavior.

Gene two:

The layout of children's clothing is a layout method that highlights the clothing styles recommended by them. It is also a layout method for children's clothing brand promotion.

The props used should be able to represent children's morphological characteristics in modeling.

The key layout method is used in children's gesture modeling in life, which can reflect their rich living conditions, effectively remind children and children's parents' imagination, and stimulate their desire to buy.

For example, it is possible to use this method for layout, and the body language of its model and other layout props is more rich in modeling and expression, so that the layout scheme can be better performed in the implementation process.

The display style of goods is unique and unique.

This will not only make the brand image distinctive, but also enrich the external image of the product and enhance the appeal of the brand.

Gene three: the expression of brand theme

The theme layout method of children's wear is second only to the key layout method.

The purpose of layout and display is to publicize the unique design concept and psychological performance of children.

In the process of operation, the layout designer can combine the key layout method.

In the form of performance, they are also used in conjunction with key layout methods, and are used in the store layout.

This is mainly based on the combination of the management concept and layout method of children's clothing brand, and the layout designer can choose according to his own actual conditions.

There are many forms of the theme layout method in the window layout of children's clothing. As shown in the picture, a group of sports themes are expressed. When the layout is applied, the layout designer should make adjustments according to different seasons and different layout themes.

Thus, the consumer and the viewer are visually shocked to stimulate their desire to buy.

For example, express a joyful festival and joyous theme.

The graphics that consumers can see from different angles can produce a strong visual impact on them, so as to achieve the best effect of layout display.

Of course, for different festivals, the layout of different festivals should be adopted. In Europe and America, Christmas is the focus of every brand shop layout.

In China, the Spring Festival is also the focus of the festival layout.

For different festivals, the layout design is mainly to reflect the characteristics of festival culture, and according to the color of the festival, the change of the shop environment will achieve the role of festival theme layout.

We should pay attention to the theme layout of festivals.

(1) lighting key points.

The best props of the festival are to use light to set off the atmosphere and make clear the theme of the festival atmosphere.

This will make the layout achieve twice the result with half the effort.

(2) the selection of props should reflect the characteristics of festivals.

This is the requirement for the layout of the theme.

(3) the expression of colors should conform to the theme culture of festivals.

This is the requirement for color.

Gene four: Simulation of children's fun life

The display of children's clothing is the key display in the layout window display. It mainly imitates children's various shapes and movements in life, and the effect of this layout is very good.

When applied, it can also fully reflect the design innovation of layout designers.

The layout of living display shows high requirements for the selection of props and the design of scenes. This requires the layout designer to make necessary design for props and scenes in advance to meet the layout needs.

The layout of children's clothing is a very representative life style window layout, which is full of children's interest. It can make layout more vitality and vitality.

The layout of children's interesting life is a layout method that simulates children's real life with children's life props.

Generally speaking, the use of techniques is to describe children's various facial expressions and life positions.

This way can increase children's identity and sense of belonging, and achieve children's love for the brand.

In contrast, the layout of children's clothing is the most easy to understand, because the psychological analysis of children is simpler than adults, showing more intuitive form, and does not need to pursue too many life connotation or artistic conception like adult clothing performance.

But in recent years, the layout of children's clothing in Europe and America is developing towards artistic and connotations in the form and content.