&Nbsp Is Easy For College Students To Engage In Entrepreneurship, And Experts Interpret 7 Major Misunderstandings.

A technological innovation enterprise in Guangzhou has its own R & D core system occupying 50% of the domestic industry market, but it is encountering "Waterloo" because of M & A opportunities. On the evening of June 2nd, at the Tsinghua University, "Snow beer. China University Students' employment and entrepreneurship guidance national university row" public welfare activities, CEO Chen Chang analysis pointed out that technical advantages may not be able to start a successful business, college students' innovation and entrepreneurship should go out of 7 major misunderstandings, so as not to "go mad".

Technology advantage = entrepreneurial success?

Case: Tianjin Jinke Hanlin electric paper book. In 2000, Tianjin Jinke launched the first e-book that did not read electricity consumption, and was included in the major science and technology tackling project of the Tianjin Municipal Science and Technology Commission. In 2002, the e-book was awarded the national Torch Program of the Ministry of science and technology. Hanlin electric paper book is 7 years ahead of the Amazon Kindle, which was listed in 2007. Even today, the popularity of electric paper books, Hanlin electric paper book popularity is far less than Hanwang electric paper book.

Human resource expert and CEO, Chen Chang, explain that students who want to start a business, especially those of science and engineering, have technological advantages. Some even hold patents, but entrepreneurship is a commercial activity. The advanced nature of technology is not equal to maturity, and technological advantage is not equal to commercial advantage. In addition, technology based entrepreneurship has a cycle of input, and it takes time to transform technology into products and become profitable products. Do not optimistically estimate the maturity of technology. Before conducting technological entrepreneurship, we must go through thorough market research and demonstration, and also need to strengthen business and management learning and understanding.

Big projects are real entrepreneurship?

Case: Wang Xiaoqin, known as "Dalian Axin", was 40 years old, who was suffering from malignant breast tumor, but spent 70 thousand yuan to cure money. After 12 years, he created hundreds of millions of fortune. When Wang Xiaoqin started her business, she sold the turtle at her own counter. She used the first turtle in China to serve the customers at the scene of "four steps to the fishy method", which was very popular among ordinary people. Later, she registered the company to extend the industrial chain and began to cultivate the turtle. Every dead turtle has to be dissected by hand, and has become an expert in turtle culture. Today, "Xiao Qin turtle" has become a well-known brand in the country. Then, in order to let the sea cucumber walk to the table of the people, she made an experiment in person, and boiled over 1000 Jin of sea cucumbers. Today, the annual output value of "Xiao Qin sea cucumber" is over 250 million yuan.

CEO, Chen, who is a human resource expert and a know net, understands that students of science and engineering, especially those of famous brand schools, do not see the unskilled and uninspiring projects and business models. In the early stage of entrepreneurship, cash flow is more important. On the basis of this, we should give full play to the advantages and seize opportunities. We should start from what we can do, cut in from a niche market, or make use of the advanced nature of technology to outsource large companies first, so as to earn our income to support our rapid growth.

Will successful business models succeed?

Case: "8848", founded in 1999, is the first Chinese e-commerce website to reproduce the profit model of e-commerce in the United States. The website was called "the most popular e-commerce website in China" in 2000 by the US Time. In 2001, the CNNIC survey showed that 8848 is the most industrial and commercial website visited by China. But the impact of the Internet bubble, coupled with the incomplete e-commerce environment and the excessive involvement of venture capital in the management, made the 8848 go bankrupt quickly, and then went back to business and then went bankrupt. Now, click on the 8848 website, but it is a Taobao promotion website.

Human resources Resources CEO, Chen and Chang, an expert, know how to venture: when choosing a project, venture capital sometimes looks at whether there are successful cases in such a project abroad, but the business mode must be landed. Success in foreign countries does not mean that domestic success can be achieved. Others' success does not mean that they can also succeed. Customer purchase and consumption mode, market development degree and so on, all put forward harsh conditions for the application of business models. Therefore, science and engineering students need to grasp the replication and localization of business models when they start their business.

Success in Entrepreneurship contest = success in business?

Case: Changping District youth business mentor, co founder and editor in chief of good investment network, and won the Gold Award in the 2000 National entrepreneurship plan competition. However, the patent ownership problem has not been able to achieve entrepreneurship. After graduating from Peking University in 2001, he worked as a reporter, editor and editor in 7 years, including investment and cooperation, new fortune and Internet Weekly. He did not establish a "good investment network" with others until 2008.

Human resources expert, CEO, Chen Chang, explains: Nowadays, all kinds of entrepreneurial competitions emerge in an endless stream, providing a good channel for college students to understand entrepreneurship and try to start their own businesses. But unlike the real entrepreneurship, the final judge is a customer. During the real business process, all kinds of difficulties that may be faced should be fully analyzed and prepared. Before the time is ripe, it is possible to go to industry leading companies or other entrepreneurial companies to experience their own comprehensive quality and ability and understand the market and business.

Good friends = good team?

Case: Sanfo outdoor Zhang Heng. In 1996, Zhang Heng graduated from Beijing University. He co founded a multimedia software development company with two college friends. A year later, the company failed, and a good friend team was forced to dissolve. Zhang Heng was in debt of about 200000 yuan. Later, he chose his outdoor industry of interest and set up Sanfo outdoor. At present, Sanfo has become a well-known outdoor brand in China, and has more than 20 stores in major cities.

CEO, a human resource expert and Chen Yu Chang, explains that there are many cases of successful co startups, but that does not mean that a good friend will become a good partner in business. A consistent decision-making system with a consistent sense of value, ability and experience is the best way to make good decisions. team Necessary conditions. The entrepreneurial team of science and technology is prone to technology, making the business process lack of market and business assurance. Technological entrepreneurship should pay special attention to absorbing team members who understand technology and be good at business operation, and should run in and cooperate with each other in actual cooperation.

Get investment = business success?

Case: in October PPG:2005, Li Liang founded PPG, cut into the field of men's shirt direct selling. In 2006-2007 years, PPG was awarded $50 million by Hua Ying, Ji Fu Asia and Kai Peng Hua Ying. In 2007, PPG invested 230 million yuan in "land, sea and air" advertising to carry out "bombardment", and its "light company" mode was once highly respected by the industry. However, due to the problems of quality, capital chain and supply chain, the PPG lawsuit continued in 2008 and finally went bankrupt.

Human resources expert, CEO, Chen Chang interpretation: it is undeniable that getting the first investment for the entrepreneurial team is undoubtedly a shot in the arm. Especially for most technology start-ups, capital is an indispensable element in starting a business. Getting investment means that investors are optimistic about projects and teams, but the entrepreneurial team should pay more attention to whether the first investment can support technology conversion into products, and get enough income to maintain the next development or support to get second investments, and constantly build up the foundation, cultivate and develop user trust. Otherwise, once the injection of funds is quickly burning up and the user base is not reliable, the project will have to end in haste.

　　 Commercial mergers and acquisitions Is it an opportunity or a trap?

Case: in 2007, Shenzhen Hongbao technology Li Maoyu and Yao Jun transferred their shareholding company's soft and soft 80% stake to Beijing's soft power that has won the overseas huge venture capital. The two sides signed a bet agreement, the total amount of payment depends on the performance of the subsidiary in 2007. But for various reasons, investors did not pay the subsequent cost according to the agreement, resulting in their entrepreneurial team falling into the trap of mergers and acquisitions. Now both sides have to go to court in Beijing.

CEO, a human resource expert and an understanding network, explains that the listing or acquisition of start-ups is an ideal goal for entrepreneurs, and now the ratio of gambling agreements is increasing. Entrepreneurs need to pay attention to: first, we should have a reasonable expectation of future performance, avoid setting too high performance standards and fall into the trap that we have dug up; two, we should employ legal advisors to follow up the whole process and avoid subsequent problems arising from the loopholes in relevant legal documents, etc. three, we should implement all agreements according to the agreement, and do not omit some important legal steps because of overconfidence in investors.

It is reported that Huarun snow beer company participated in sponsoring and sponsoring this year's "China University student employment guidance national university row" activities, together with the organizers, such as network, Qianlong Network, Beijing college graduates employment guidance center, Beijing Communist Youth League Committee and other organizers, organized entrepreneurs and human resources experts to wait until the Peking University, Minzu University of China, China University of Political Science and Law, Central University of Finance and Economics, Central University of Finance and Economics, and other universities and universities across the country to conduct free employment and entrepreneurship guidance for college students. The time will last until the end of this year.