China's Sports Shoes Brand Is Absent From The World Cup Finals

In June 11th, the 4 year world cup is about to start. But before the game began, the domestic sports clothing brand Hongxing Erke, who was originally able to enter the world cup by sponsoring the North Korean uniform, was welcomed by the "bad news". It is reported that the DPRK National team will not wear its sportswear. Loss of this unique highlight, the domestic sports brand camp will not be the World Cup finals. The global traditional sports costumes "big names" Nike and Adidas remain unsuspense. It is understood that the 32 teams of the final circle, the 12 team uniforms provided by Adidas, Nike "grabbed" 9, and the two brands shared the sponsorship of the 2/3 World Cup finals.

Last 2010 World Cup Asia The dust of the ten finals of the qualifying match has been settled. The DPRK National team is undoubtedly a "dark horse" and finally entered the finals of the world cup in South Africa. At that time, besides the North Korean team, there was also a Jersey sponsor, China's sports brand Hongxing Erke. According to people familiar with the matter, the endorsement fee of the Korean national team signing hongxingerke is only $2 million, which is undoubtedly a highly cost-effective sponsorship. However, there is news that the Korean national football team has not decided to wear the ball of Hongxing Erke in the world cup. This news has also been acquiesced by Hongxing Erke. Wu Rongzhao, vice president of Hongxing Erke, said before the media interview, "there are still a lot of variables." It is reported that the North Korean team will wear the Italy brand Pompei.

In the 32 finals of the world cup, Adidas There are 12 sponsors, Nike has 9, third of them are Puma (PUMA), and 7. In addition, Nike (UMBRO), Spain's JOMA and Brooks (Brooks) sponsor 1 teams. Hongxing Erke's "exit" means that China's sports brand is "completely annihilated". In ball games, the brand of Chinese sports clothes represented by brands such as Anta, Lining and PEAK seems to love basketball better. on Erke For example, the main product is not football, but tennis.

Since the global economic crisis in 2008, Adidas, which is deeply troubled by inventory problems, has seen the upcoming World Cup in South Africa as the main driving force for this year's sales. "The world cup in South Africa is the biggest event in the world, and football products are Adidas's watch products. We have high hopes for that." Herbert Heiner, chairman of Adidas group (HerbertHainer), told reporters in the southern metropolis.

According to statistics, in the World Cup 2006 4 years ago, Adidas's sales volume was 10 billion 84 million euros, a significant increase of 52% over the same period last year. The first sales in history exceeded 10 billion euros. At that time, only one soccer income increased by 30%, which was more than 1 billion 200 million euros.

A domestic sporting goods brand leader told reporters in Nandu that during the world cup, the company would try football related marketing forms, including prime time advertising investment, and so on. "Under such circumstances, it is not necessary to challenge the world's first tier brands, maybe the effect will be better."