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Copycat Version Of "Du Lala Clothing" Hot In Quanzhou

2010/6/8 11:30:00 76

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With the popularity of Du Lala's promotion, the value created by "Du Lala" has reached 300 million yuan, and is still growing.

With the "Du Lala" "express train", the Shanzhai version of "Du Lala clothing" has begun to become popular.

In fact, "Shanzhai" is not only "Du Lala", but also some famous brands of spring enterprises are being imitated.

On the Internet, there are many sellers selling celebrities with large stars. These clothes are very similar to the genuine brand clothes from the pictures, but after buying the hands, they find that the objects are far away from the pictures, and even there are serious quality problems such as disconnection and fading.

Selling copycat clothing

Shop

Monthly money

It is understood that a price of 69 yuan "Du Lala Bohemia national wind big pendulum dresses" in a month's network sales records reached 1027.

According to insiders, the profits of such Shanzhai clothing can reach 50%, and the profit of this garment can reach nearly thirty thousand yuan per month.

As a matter of fact, the cottage costume had been popular before the "Du Lala fever".

After the Spring Festival Gala this year, the "Niu Li coat", which had been popular for a few years, was sold from tens of thousands of Yuan's "genuine purchase" to hundreds of Yuan's "high imitation", and then to dozens of Yuan's low quality products.

It's not just online stores that love to catch stars, but in some stores, 50 yuan and a pair of Nike shoes, 70 yuan of crocodile sweaters, 200 yuan of a famous brand fur coat.

I believe many people have seen it.

Excluding a part of the brand name clothing is indeed the season discount sales promotion, more is the brand name banner "Shanzhai version".

Careful consumers will find that although these garments are similar to the products of famous brands, there are great differences in cloth and workmanship.

"Cottage" line can be on the shelves a day.

So how do these cottage versions come into being? "For merchants, there are usually two ways to enter the cottage version of clothing, one is to go directly to some clothing wholesale markets to buy those imitation brand style clothes, and the other is to provide drawings for themselves and find manufacturers."

A Quanzhou seller who has been online for 5 years has told the author.

It is understood that the production of Shanzhai

clothing

It is usually a small workshop with a scale of about 10 workers and a clear division of labor.

Usually the style is brought back by the boss. The master starts typing, the worker starts to prepare the cloth, then cuts, sews and puts up the trademark.

From getting the pattern to producing the ready made garments, they can be shipped within a day.

"This factory specializing in the production of Shanzhai clothing is generally spread around the large wholesale clothing market. We only need to provide the order and the sample list to them, which can generally deliver the goods in time.

Sometimes, even with a photo, it can produce enough clothing to make things real.

"South Korea beauty clothing" said that the Shanzhai clothing produced by this way can not compare with the original version in terms of materials and technology, but depending on the price advantage, thousands of hot selling items can be found everywhere in a month.

Patent application time-consuming copyright maintenance effort

I interviewed and found that

Quanzhou

Many brands are also listed in "Shanzhai", ranging in price from tens to hundreds of dollars.

"Some of these garments are actually sold through the channels such as distributors everywhere, but a large part of them are imitation" Shanzhai goods ".

A leading brand enterprise in Quanzhou said, "the spread of" cottage goods "has brought a certain negative impact on the brand of the enterprises. Sometimes consumers even complain about the quality problems with the copycat clothing purchased from the Internet.

In view of this situation, enterprises are also safeguarding their rights through various channels. However, because sellers on the Internet are too wide in scope, too many quantities, and the cost of safeguarding rights is very high, it is difficult for enterprises to have the energy to deal with them one by one.

"In the clothing industry, enterprises do not apply for patents in a particular style.

Therefore, as long as it sells well, there will always be a peer buying back, and a slight modification to the details will become a new style.

Jinjiang Chen Dai a clothing business owner told the author.

In view of this frequently occurring phenomenon of "copy edition", Zhang Xiongxin, a lawyer of Quanzhou law firm, said that the copyright protection of clothing styles is difficult, which is one of the important reasons for the widespread licensing of clothing industry.

"Although the clothing style can also apply for appearance patents, and through the patent law for rights protection.

However, due to the longer patent certificate, the shorter the number of months, the longer the one or two years, and the fashion cycle of clothing is very short.

Therefore, few enterprises will apply for patents for clothing styles.

And many enterprises producing Shanzhai clothing usually modify some details, so there are some difficulties in determining whether or not they are infringed.