Kaiser Shares: Landing Capital Market To Create Clothing Empire

Kaiser (China) Limited by Share Ltd (hereinafter referred to as "Kaiser shares") is listed on the first public offering today, offering 27 million shares in public offering, and the total share capital of the company is 107 million shares.

Kaiser shares are mainly engaged in the design, development, production and sale of garments. The main products are women's wear, men's clothing, leather products and accessories.

Build high-end brands, and create the road to success.

The garment industry is one of the earliest reforms, the highest degree of marketization and the fiercest competition since the reform and opening up.

In recent years, with the pformation and upgrading of China's garment industry, the adjustment of industrial structure and the improvement of people's living standards, the domestic demand of high-end clothing brands has increased.

Coupled with the international and second-line brands to seize the Chinese market, competition has been launched in all aspects of clothing enterprises, clothing brands and business models at home and abroad. The era of comprehensive competition for high-end brands has arrived.

China's clothing brand has gradually emerged after the reform and opening up, and its life cycle is mostly very short.

The reason for this is that most of China's clothing brands are quick. They often use large amounts of funds to carry out advertising bombing and raise brand awareness in the shortest time without the unique design style and mature products and marketing modes. However, due to lack of brand foundation and lack of brand culture accumulation, they often disappear quickly.

Through more than 10 years of market accumulation and market inspection, Kaiser has rich experience in design, procurement, production and sales operation. It has formed a unique brand style and accumulated a large number of stable and loyal consumer groups. It has become one of the domestic minority clothing enterprises which have maintained the vitality of the high market market for the last more than 10 years.

The Kaiser brand has become the leader of the fashion industry in China by virtue of its unique design style of high quality manufacturing, personalized creative design, unique edition, European and American fashion trends and Chinese elements.

Kaiser shares is implementing a single brand multi-level product cover strategy, making full use of Kaiser's brand management resources, and actively expanding the range of extended products. It provides successful business and politicians with rich products covering all seasons, from business occasions to casual occasions, from inside to outside, from clothing to accessories, which fully reflects consumers' social status, economic status and cultural taste.

The "Kaiser" brand has attracted a large number of high-end customers through the accurate positioning of the target consumer group, the unique product style and the multi-level product coverage strategy of a single brand, forming a loyal consumer group.

Secondly, unlike Kaiser, which only pursues brand recognition, brand equity promotes brand culture and promotes brand reputation.

Through careful design of trademarks, the company has its own profound cultural connotation, so that consumers can feel the culture of "return of the king" contained in the brand when they contact the issuer's products.

Kaiser shares require its retail terminal stores to highlight the cultural characteristics of luxury and taste in design and furnishings.

Through the books and TV clips of tables and chairs, sculptures and legends of various sculptures, the retail terminal stores create an atmosphere of leisure culture and royal culture, so that consumers can enjoy a strong cultural atmosphere while shopping, so that the sales terminals of Kaiser shares are very personal.

At the same time, Kaiser has a high demand for fabric and accessories for fashion and quality, and fabrics and accessories are globally selected.

The company has established a long-term and stable cooperative relationship with the high-end fabric suppliers including Europe and Japan. Some of the fabrics are selected by the world's top fabric suppliers to select the latest process fabrics to produce exclusively for the issuers, ensuring the style and uniqueness of the products.

In addition, Kaiser shares has a professional design team of more than 50 people. The team has rich experience in design, and in the timely and accurate grasp of international fashion trends and the inclusion of Chinese elements, further enhance the value and diversity of brands.

Kaiser shares the first-hand international clothing development information through participating in Milan and Florence, France and Paris International Fashion Design Exposition in Italy, and accurately grasps the international fashion trend of the products.

On this basis, the company has made full investigation and classification of the Chinese market through the full investigation of the Chinese market, fully considered the connotation of Chinese traditional culture, integrated traditional Chinese elements into the design, and imported the CAD equipment to pform the traditional plane cutting into an advanced, intuitive and international stereotactic cutting, so that it accords with the eastern figure and temperament, forming a unique Kaiser design style.