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Wenzhou Leather Shoes Witness The Baptism Of Time: Leading The Development Of Footwear Industry (3)

2010/6/9 11:08:00 37

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Brand promotion

In addition to brand advocacy for TV media input in 2010, many shoe brand strategy departments will launch brand new ideas, publicize the brand spirit, highlight brand vitality, and launch a series of creative ideas to seize the customers' mental resources.

In the construction of terminal image, leather shoes enterprises will launch a series of new images, such as exhibits and shop signs in the flagship store and strategic store, improve the brand grades of shoes on software and hardware, so as to win consumers' respect and recognition of their brands.

Regional operators, such as offices,

be run directly by a manufacturer

A branch or agent should rely on the brand resources of the company.

Standard terminal

Image, cultivate the market, make top-notch service, win the brand image on the new starting line.

We know that in the first ten years, the Wenzhou leather shoes enterprise asks the image spokesperson to open the way for the brand. In the next ten years, many leather shoes enterprises will not consider the renewal of the image spokesperson. (all the actions will focus on the terminal operation, strengthen personnel management, do a good job of sales promotion, and make the shoe industry with low threshold to make extraordinary details management is also a skill. Wenzhou leather shoes are constantly innovating efforts.

Future prospects

According to the disclosure of macro information in 2010, the Chinese government's investment in people's livelihood is increasing. The consumption consciousness of the post-80s and 90s is more advanced and different. The flow of people from rural areas to cities will bring new consumption potential to the Chinese market.

Footwear business circle

The limited market capacity will be displayed in the endless competition: a terminal space war in the leather shoes industry will be vigorously developed, and the storm of shuffling and washing will inevitably eliminate a number of vulnerable brands and shops.

But the industry will continue to innovate in processes and standards, and compete more orderly.

From the microscopic analysis of shoe feeling, under the power of capital, the shoe terminal of counties and cities will be rearranged and combined, and will undergo a marketing pformation. Some county stores will turn to the two or three line brand, which is a low cost development opportunity for the two or three line brand.

Finally, with the help of Jihu in the new era, I hope that the industry will have a good chance in 2010: everything is going well and the tiger pack will be completed. In the next 10 years, we will keep our feet on the ground.