Two Or Three Tier Cities In The Mainland Become The Gold Nuggets Of Hong Kong Businessmen
According to Hong Kong media, clothing is the strong point of Hongkong's manufacturing industry, and Hong Kong businessmen are attacking domestic sales.
According to the Ministry of industry and statistics, the sales of textile and clothing increased by 28% over the first quarter of this year. The mainland experts analyzed that the two or three tier cities will be the "Nuggets" hot spot of the garment industry, of which the five cities are the most noteworthy.
Hong Kong scholars have pointed out that if they lose their business in the first tier cities, they can take advantage of the second tier tier cities.
For general
business
In order to attack the clothing market, the main cities are still Beijing, Shanghai, Guangzhou, Shenzhen and so on.
Inland
Marketing
Wang Xiaolin, manager of XTEP accessories division and overseas business manager, recently pointed out that the two or three line cities of the five major sectors of the mainland garment market will definitely become hot spots in the future.
First choice in Hainan
Taxation
Land policy support
Wang Xiaolin pointed out that the first thing to focus on is Hainan.
In the past, Hainan was always neglected and downplayed by clothing agents.
In the opinion issued by the State Council to promote the construction and development of Hainan's international tourism island, it is clear that Hainan should be built as an international shopping center, and Hainan's plan to promote large-scale shopping malls, specialized commodity markets, chain stores, franchised stores and discount stores will also provide land and tax policy support.
Wang Xiaolin said that if the relevant policies can be implemented, this will be the biggest nuggets in the future of Southern China market, and high, medium and low-grade clothing brands can find a foothold.
"Six provinces in China" consumption capacity is not fully explored
The second hot spot is the consumption potential of the "six provinces in the middle of the Shanxi", composed of Anhui, Jiangxi, Henan, Hubei and Hunan, which have not yet been fully explored. With the further improvement of the local economic level, the market capacity will further expand.
According to the analysis, with the introduction of the plan to promote the rise of the central region, the six provinces in the central region have obtained a very important development opportunity.
Experts said that Henan, Zhengzhou, Xingyang, Hubei, Wuhan, Xiangfan, Jujube, Anhui Hefei, Wangjiang, Hunan Hunan, Hunan, and so on, have a considerable scale of textile and garment industry foundation and mature professional market, fully stimulate consumption vitality, can bring unlimited business opportunities to agents.
Experts point out that Hunan people are strongly receptive to the new trend, entertaining entertainment, and the emergence of a number of new cities such as Changsha, Xiangtan, Zhuzhou, Chenzhou and so on. Citizens are beginning to recognize the brand, and consumer enthusiasm has been mobilized.
Therefore, if agents can make a careful and earnest analysis of the Hunan market and formulate appropriate marketing strategies, the growth potential of mid-range clothing brands in the Hunan market will be very great.
As for the Shandong market, it can be divided into three grades.
The consumption level of Jiaodong Peninsula, Qingdao, Yantai and Weihai is the same as that of East China. The Liaocheng and Ji'nan in Southwest Shandong are similar to the Northwest market, and the consumption power is weak. The consumption power of Linyi, Rizhao and other places is roughly the same as that of Northern Jiangsu, and they are among the first two.
For Luxi and Lunan, consumption potential is being developed and suitable for the entry of mid-range fashion brands.
Another hot spot is Hebei. Experts say the Hebei market in the real sense is located in Shijiazhuang, Baoding, Cangzhou, Handan and other places in Central China.
These cities have great potential for economic development and strong consumer plasticity. They are the future hot spot for nuggets.
In the three northeastern provinces, the market is worth digging, and the other two or three line cities need to wait and see.
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