WGSN2010/11 Global Trends In Autumn And Winter
WGSN puts 2010/11 in autumn and winter every quarter.
Actual enjoyment
Main idea
Reconsider the basic thirst for simple, user centered product design.
Respect for the cognition of experts, the culture of learning and the value of various ideas.
Mature and
A key
Changes in work clothes: new modern tailoring
Informal sportswear: simple, touching, eternal
Practical accessories: traditional details and strong structures.
Imaginative creation
Main idea
Developing towards the direction of technology and art
Mechanical violence aesthetics, the combination of past design reference and unexpected material.
Inspiration from creative creativity and hidden self expression.
A key
Hybrid Media Design: customization and personalization
Confident sportswear: interest patterns, popular colors, influence in 80s
Casual modeling: mixing metal wind into daily wear and
Emotion molding
Main idea
Change from subordinate right to experience
Basic creativity, low-key design and affinity to people.
Through cooperation and emotional communication, we can influence consumers.
A key
Random tailoring: with a strange feeling.
Modern technology: combined with rough winter clothes
Old tapestry: romance, reference to bohemian wind
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